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ActiveCampaign vs Brevo Comparison
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Good recommendations?
Overview
Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
15
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
18
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Cons
Filipe A.
Cons
Key features
- Total features139
- A/B Testing
- AI Content Creation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Autoresponders
- Availability Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import/Export
- Data Recovery
- Deal Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- For Sales Teams/Organizations
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Goal Setting/Tracking
- HTML Editor
- Image Library
- Inbox Management
- Interaction Tracking
- Kanban Board
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Online Booking
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Routing
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Social Marketing
- Social Media Integration
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Task Management
- Template Management
- Third-Party Integrations
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- Total features94
- A/B Testing
- AI Content Creation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Autoresponders
- Availability Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import/Export
- Data Recovery
- Deal Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Field Sales Management
- For Sales Teams/Organizations
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Goal Setting/Tracking
- HTML Editor
- Image Library
- Inbox Management
- Interaction Tracking
- Kanban Board
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Marketing Automation
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Online Booking
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Prioritization
- Process/Workflow Automation
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Routing
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Social Marketing
- Social Media Integration
- Source Tracking
- Spam Blocker
- Subscription Management
- Tagging
- Task Management
- Template Management
- Third-Party Integrations
- Unsubscribe Database
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
Integrations
- Total integrations602
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations211
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
User reviews that mention these apps
Anastasiya Ad Sach G.
Media Production, 1-10 employees
Used monthly for less than 6 months
Review source
Share this review:
Great basic alternative for simple email marketing with easy availability. A bit old-school in terms of it's UI/UX, takes time to get used to. It has a lot more paid features we didn't need, so can't say much about that - perhaps as an all in one tool, it's great
- Love the unlimited subscriber limit on the free plan - The email builder isn't half bad - honestly better than ActiveCampaign - It gets the job done without much of a hitch - Customer services is very responsive
- Editing individual contacts was a pain - i.e. adding them to new groups - Cost a bit steep to remove branding - but again it depends on how many subscribers you have - I wouldn't trust it to do automations as there are better more robust options - Limited integrations
Shivansh B.
Marketing and Advertising, 51-200 employees
Used monthly for 6-12 months
Review source
Share this review:
Sendinblue is a tool I mainly use for one of my internet marketing websites to collect leads via signup forms and automation campaigns regarding the same. It's not as easy as tools like AWeber or ActiveCampaign but is definitely worth it. Very easy to manage contacts and run email campaigns.
As I said, the UX, UI, and speed isn't that great. Also, you may fall into a lot of integration issues when integrating with WordPress. I've faced this issue from time-to-time and this caused delays all over the place. Otherwise, a good tool!
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