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ActiveCampaign vs Higher Logic Thrive Comparison (2026)

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ActiveCampaign

Higher Logic Thrive

Overview

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Powerful yet easy-to-use, the leading association member experience solution, Higher Logic Thrive, impacts the complete member lifecycle.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.5K

1.7K

682

118

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.3

Value for money

Ease of use

Features

Customer support

68%

would recommend this app

Pros

“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”

Mamute N.

Sales and Marketing Specialist

“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”

Mark S.

Sales Director

“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”

Mark S.

Sales Director

Pros

“This, I am told, is a known issue going back MONTHS.”

Barbra B.

Web Developer

“This was especially true with the peer-to-peer support tools that allowed us to make our research deadlines as we utilized technology to keep our team productive and accountable.”

Joshua J.

Researcher

“It functions smoothly with our wordpress website, as well as our integration with MemberClicks.”

Sarah B.

Program Manager

Cons

“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”

Christopher A.

Commercial Director

“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”

Kathryn S.

Owner

“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”

Dan T.

CMO

Cons

“It's cumbersome at best, you have to jump to different areas of the interface to edit a single page. Despite it being based on the Bootstrap system, it is a terrible bastardization that does not allow even a full-width image to be displayed in a hero, you can't go wider than 1200px, so it looks awful on most desktops.”

Barbra B.

Web Developer

“I'd much rather pay for a platform that gets our job done without working longer hours due to Higher Logic's issues on the backend (that's effected all companies, apparently).”

Meghann K.

Marketing Administrator

“Additionally, the lack of updates and support from their customer support team has ruined the experience.”

Meghann K.

Marketing Administrator