Ad Badger Pricing, Features, Reviews & Comparison of Alternatives

Ad Badger

Amazon PPC tool for optimizing campaigns

5.0/5 (3 reviews)

Ad Badger overview

Ad Badger is an Amazon PPC tool for building and optimizing Amazon pay-per-click sponsored product ads in Seller Central. Through automation and fast customization, Ad Badger aims to help businesses get better Amazon PPC results in less time.

Ad Badger aims to help with improving the Amazon A9 Algorithm by automatically finding keywords that convert, blocking negative keywords that don’t convert, keeping ACOS in the target parameters, and optimizing bids by analyzing historical data for each keyword or ad group.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages

Ad Badger screenshot: Rules setupIntroduction to Sponsored Product Campaigns in Seller CentralAd Badger screenshot: Negative keyword toolAd Badger screenshot: Bid managementAd Badger screenshot: Reports

Ad Badger reviews


Very good
Value for money
Ease of use
Customer support
Catherine Seifert

Like it so much going to look into investing. Outstanding is not a strong enough term to use...

Used daily for free trial
Reviewed 2019-04-25
Review Source: Capterra

AdBadger immediately began taking my sales on Amazon to the next level. I recently re-launched my product, the Car Cache, and have had to monitor my sales so as not to run out of inventory or I will lose the Amazon's Choice recognition. I used mainly 1 Instagram ad with huge success - just the right amount of business for my re-launch phase. Two months ago I decided to run Amazon's ads because they reached out to me telling me my sales will have even more success with their help. Amazon helped me select the keywords and how to work with their back-end. (Mind you, Amazon called me to ask if they could set-up a store for my invention years ago - and they did!). Well, Amazon and I saw that my prior advertising was doing better than what they could do - so I went back to my old way. Now that my inventory is stable, I am in the position to really advertise. I learned about AdBadger when they presented at a Cincinnati Incubator called Cintrifuse. I decided to reach out to them to see if they could take my advertising to the next level on Amazon - skeptical on whether they can do better than Amazon's Advertising team. I was amazed with what they did for my business - results could be seen within a few hours. Their software solution and their support team, I have been working with support team which far exceeded my expectations, and I am already sharing the word with others proudly.

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Roman Manuel

Best PPC tool of them all

Used daily for 6-12 months
Reviewed 2019-01-04
Review Source: Capterra

This PPC automation software syncs data accurately from your SellerCentral and it doesn't have the 1-week data time lag that most other softwares have. AdBadger also knows how to do bid management much better than the other softwares i've tried and they are very results-driven. The other that i've tried didn't know much about driving sales or when to adjust a bid due to conversion rate changes or even having proper ad structure. For this reason, AdBadger is the best.

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Cory Stout

Saves me TONS of Time and Money

Used weekly for 6-12 months
Reviewed 2018-03-19
Review Source: Capterra

The automated management of my most important ppc campaigns. The ability to manage from their interface. The support is excellent and they've worked on implementing new features that I proposed

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Ad Badger pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Basic Badger: $107/month

Essential Badger: $177/month

Badger Guru: $497/month

Badger Elite: $1,750/month

Ad Badger features

Activity Dashboard
Campaign Analysis
Campaign Management
Third Party Integration

A/B Testing (158 other apps)
API (421 other apps)
Content Management (201 other apps)
Customizable Branding (198 other apps)
Customizable Templates (215 other apps)
Data Import/Export (163 other apps)
Drag & Drop Interface (216 other apps)
Engagement Analytics (192 other apps)
Monitoring (198 other apps)
Multi-Channel Marketing (168 other apps)
Real Time Analytics (171 other apps)
Real Time Data (156 other apps)
Reporting & Statistics (229 other apps)
Social Media Integration (243 other apps)
Social Network Marketing (153 other apps)

Additional information for Ad Badger

Key features of Ad Badger

  • "What If" scenarios
  • Activity dashboard
  • Ad hoc analysis
  • Ad hoc reporting
  • Advertising management
  • Automatic adjustments
  • Best practices repository
  • Bid management
  • Campaign analysis
  • Campaign management
  • Campaign segmentation
  • Data visualization
  • Conversion optimization tools
  • Conversion rate optimization
  • Campaign planning
  • Keyword tracking
  • Tags & keywords
  • Third party integration
  • Workflow management
  • Task management
  • Rules based algorithms
  • Market research
  • Real time reporting
  • Visual analytics
  • Feedback collection
View All Features


The free Performance Grader scans the Amazon PPC campaigns' wasted spend, gives positive and negative keywords maintenance tips and evaluates the campaigns structure.

The Workflow Dashboard gives users an overview of all the Ad Badger tools, providing a step-by-step plan for well-structured Amazon PPC Campaigns.

The Campaign Navigator allows users to manage ads the same as they would do inside Seller Central. No need to log in Seller Central again.

The Bidding Algorithm automatically adapts to the conversion rates, so when users have high conversions periods, it maximizes sales.

Ad Badger crunches faster through accounts with millions of keywords and thousands of products.