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AdRoll vs StackAdapt Comparison (2026)

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AdRoll logo

AdRoll

StackAdapt logo

StackAdapt

Overview

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

StackAdapt is a programmatic advertising platform designed to help businesses in travel, government, and other sectors plan, execute and analyze marketing campaigns to enhance the customer experience. Managers can use the Ad Previewer to view display, video, and other advertisements before launch.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

74

5

4

3

2

1

31

22

14

1

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
53%
would recommend this app

4.3

3

5

4

3

2

1

1

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.”
SH

Shir H.

Social Media Manager

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.
Verified reviewer profile picture

Lindsay B.

marketing manager

“I like the reporting tools because they allow us to customize the data captured and display it efficiently.”
SH

Shir H.

Social Media Manager

Pros

Not enoughreviews yet

Cons

“The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.”
Verified reviewer profile picture

Lindsay B.

marketing manager

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).
Verified reviewer profile picture

Lindsay B.

marketing manager

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.
Verified reviewer profile picture

Lindsay B.

marketing manager

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last review5 years ago

Key features

  • Total features25
  • A/B Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Ad Inventory Management
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Bidding Strategies
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Communication Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reports
  • Data Visualization
  • Display Ad Management
  • Dynamic Content
  • Lead Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • ROI Tracking
  • Real-Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting Ads
  • Template Management
  • Third-Party Integrations
  • Total features21
  • A/B Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Ad Inventory Management
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Bidding Strategies
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Communication Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reports
  • Data Visualization
  • Display Ad Management
  • Dynamic Content
  • Lead Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • ROI Tracking
  • Real-Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Retargeting Ads
  • Template Management
  • Third-Party Integrations

Integrations

  • Total integrations32
  • Adobe Commerce
  • Attribution
  • BigCommerce
  • Campaign Monitor by Marigold
  • Constant Contact
  • CoreCommerce
  • Foxy
  • Funnel
  • Google Analytics 360
  • Google Data Studio
  • HubSpot CRM
  • Improvado
  • Joomla
  • Marketo Engage
  • Miva
  • OpenCart
  • PayPal Payments
  • ReportGarden
  • Shift4Shop
  • Shopify
  • Squarespace
  • TapClicks
  • Tealium Customer Data Hub
  • Twilio Segment
  • Unbounce
  • Vendio
  • Volusion
  • Weebly
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zoho CRM
  • Total integrations2
  • Adobe Commerce
  • Attribution
  • BigCommerce
  • Campaign Monitor by Marigold
  • Constant Contact
  • CoreCommerce
  • Foxy
  • Funnel
  • Google Analytics 360
  • Google Data Studio
  • HubSpot CRM
  • Improvado
  • Joomla
  • Marketo Engage
  • Miva
  • OpenCart
  • PayPal Payments
  • ReportGarden
  • Shift4Shop
  • Shopify
  • Squarespace
  • TapClicks
  • Tealium Customer Data Hub
  • Twilio Segment
  • Unbounce
  • Vendio
  • Volusion
  • Weebly
  • Wix
  • WooCommerce
  • WordPress
  • Zapier
  • Zoho CRM