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Amazon DSP Logo

Demand-side platform (DSP) for advertising agencies

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Amazon DSP - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: November 2025

Amazon DSP overview

What is Amazon DSP?

Amazon DSP is a demand-side platform designed to help organizations automate the purchase and distribution of display, audio, or video advertisements across various online channels. It enables advertisers to organize digital media inventories, manage multiple advertisement and data exchange accounts, and engage with the audience via Amazon-owned and third-party websites and applications.

Features of Amazon DSP include campaign management, activity tracking, data storage, workflow management, data import/export, activity dashboard, and more. The built-in analytics tool allows administrators to gain insights into audiences’ activities, generate performance reports, and analyze market trends. The platform enables marketers to analyze users' purchasing behavior in order to automatically design ad creatives.

Amazon DSP offers APIs, which allow developers to manage programmatic advertising operations, access vendor and supplier profiles, and integrate the system with various third-party applications. Businesses can also utilize the integrated video creative builder or e-commerce creative templates to create display or videos advertisements.

Starting price


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Amazon DSP’s user interface

Ease of use rating:

Amazon DSP reviews

Overall rating

3.7

/5

3

Positive reviews

67

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5.67/10
Rating distribution

5

4

3

2

1

1

1

0

1

0

Amazon DSP's key features

Most critical features, based on insights from Amazon DSP users:

Campaign management
Audience targeting
ROI tracking
Bidding strategies
Multi-Channel marketing
Performance metrics

All Amazon DSP features

Features rating:

Activity dashboard
Ad inventory management
Ad optimization
Advertising management
API
Campaign analytics
Campaign planning
Data import/export
Display ad management
Engagement tracking
Mobile ad serving
Prioritization
Real-Time data
Real-Time monitoring
Real-Time reporting
Reporting & statistics
Reporting/Analytics
Search/Filter
Social advertising
Third-Party integrations
Video ad serving
Workflow management

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Amazon DSP support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum

Training options

Videos

Amazon DSP FAQs

Q. Who are the typical users of Amazon DSP?

Amazon DSP has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Amazon DSP support?

Amazon DSP supports the following languages:
English, Portuguese


Q. Does Amazon DSP offer an API?

Yes, Amazon DSP has an API available for use.


Q. What level of support does Amazon DSP offer?

Amazon DSP offers the following support options:
Email/Help Desk, FAQs/Forum

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