AppsFlyer vs Adjust Comparison

Overview

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign...

Adjust is a cloud-based business intelligence solution which helps marketing agencies & mobile app marketers track engagement...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$129.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.1

(17)

5

4

3

2

1

3

12

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.4

(17)

5

4

3

2

1

6

11

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Very good, wish they had better customer service.
Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues.
Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads.

Pros

In general I like to use Adjust. The cost benefit is very good, and the tool is very complete.
Their support is very good. Always very available and willing to talk and help.
Adjust is very solid product and we’ve never been faced related issues coming from it and helps us to analyze our user's behaviors.

Cons

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.
A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals.

Cons

It's a necessary evil when you need attribution data. There are others, but most of our partners use Adjust.
Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.
And the lack of a local payment method, generates many unnecessary tax costs.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review15 days ago

Key features

  • Total features24
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Application Integration
  • Behavior Tracking
  • Benchmarking
  • Business Intelligence
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Change Management
  • Channel Management
  • Compliance Management
  • Conversion Tracking
  • Cost Analysis
  • Customer Experience Management
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Email Marketing Management
  • Engagement Analytics
  • Fraud Detection
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Revenue Management
  • Risk Assessment
  • Secure Data Storage
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Third Party Integration
  • Visual Analytics
  • Total features26
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Application Integration
  • Behavior Tracking
  • Benchmarking
  • Business Intelligence
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Change Management
  • Channel Management
  • Compliance Management
  • Conversion Tracking
  • Cost Analysis
  • Customer Experience Management
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Email Marketing Management
  • Engagement Analytics
  • Fraud Detection
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Revenue Management
  • Risk Assessment
  • Secure Data Storage
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Third Party Integration
  • Visual Analytics

Integrations

  • Total integrations19
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations12
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

AppsFlyer

A great attribution analytics with minor flaws

Reviewed 2 years ago

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Pros

Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Cons

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

AppsFlyer

Good app to track your download campaigns

Reviewed 2 years ago

Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.

Pros

Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.

Cons

Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.

AppsFlyer vs. Adjust

See how AppsFlyer and Adjust stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.