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AppsFlyer vs Adjust Comparison (2026)

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Good recommendations?

AppsFlyer logo

AppsFlyer

Adjust logo

Adjust

Overview

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Understand the true impact of your marketing efforts. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

129

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

138

5

4

3

2

1

77

58

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.2

26

5

4

3

2

1

10

14

0

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
60%
would recommend this app

Pros

“It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance.”
Verified reviewer profile picture

Volkan Y.

Digital Marketing Specialist

“It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.”
RK

Ravneesh K.

Ad Operations Executive

“AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.”
AB

Asli B.

Growth Specialist

Pros

“Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface”
Verified reviewer profile picture

Guillaume L.

CTO

“Mobile measurement partner very complete and easy to use for an experienced marketer.”
JM

Juan M.

Head of growth

Cons

“The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. ”
II

Ilko I.

CEO

“Its not possible to export more than 30 days at once, so I need to create a new report from scratch without an option to change the dates.”
IB

Iftah B.

Analyst

“However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.”
LZ

Lena Z.

Growth Marketing Manager

Cons

“Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated.”
AP

Alex P.

Founder and CEO

“I found Adjust's tracking was difficult to process.”
HC

Heather C.

Marketing Manager

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features44
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Cohort Analysis
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Engagement Tracking
  • Fraud Detection
  • Funnel Analysis
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Data
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Secure Data Storage
  • Social Media Integration
  • Social Media Monitoring
  • Third-Party Integrations
  • Time on Site Tracking
  • Uninstall Tracking
  • Website Analytics
  • Total features46
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Cohort Analysis
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Email Marketing
  • Engagement Tracking
  • Fraud Detection
  • Funnel Analysis
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Data
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Secure Data Storage
  • Social Media Integration
  • Social Media Monitoring
  • Third-Party Integrations
  • Time on Site Tracking
  • Uninstall Tracking
  • Website Analytics

Integrations

  • Total integrations9
  • Adobe Campaign
  • Criteo
  • Google Ads
  • Google Analytics 360
  • Instagram
  • Meta for Business
  • Mixpanel
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • ironSource
  • Total integrations8
  • Adobe Campaign
  • Criteo
  • Google Ads
  • Google Analytics 360
  • Instagram
  • Meta for Business
  • Mixpanel
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • ironSource