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Brand24 vs Prezly Comparison (2026)

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Brand24 logo

Brand24

Prezly logo

Prezly

Overview

Brand24 is a social media monitoring tool that helps you to track online conversations relevant to your brand, get customer insights, engage communities, identify prospects, improve customer service, and find brand ambassadors.

Get organized with a CRM built for public relations where you can manage media relations, publish and pitch stories, and save a whole lot of time.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

199

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

100

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

256

5

4

3

2

1

192

53

9

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

4.7

67

5

4

3

2

1

47

19

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

“I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features.”
IS

Izabela S.

Brand Manager

“We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors.”
KA

Khasiba A.

Director of Operations

“What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive.”
IS

Izabela S.

Brand Manager

Pros

“We were used for so long to work in the same way, and now we have to adapt to the new layout.”
HS

Hannelore S.

Senior PR Consultant and Business Development

“User friendly.”
Verified reviewer profile picture

Leen V.

.

“their Press page works great (with multilingual toggle and good overview of previous press releases)”
RB

Robby B.

PR and Marketing Manager

Cons

“Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).”
CL

Cezary L.

Senior Social Media Specialist

“I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past”
JA

Joanna A.

Marketing Manager

“For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them.”
DM

Deborah M.

Managing Director

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features79
  • @mentions
  • AI Mention Tracking
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Article Author Database
  • Audience Targeting
  • Auto Update
  • Benchmarking
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Chatbot
  • Citation Intelligence
  • Clippings Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitive Intelligence
  • Competitor Analysis
  • Competitor Monitoring
  • Contact Management
  • Content Library
  • Customer Engagement
  • Customer Experience Management
  • Customer Feedback
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Decision Making
  • Digital Asset Management
  • Direct Mail Management
  • Email Alerts
  • Email Distribution
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Insights
  • Keyword Tracking
  • Media Monitoring
  • Misinformation Detection
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language Tracking
  • Multi-Platform AI Coverage
  • Natural Language Processing
  • Performance Metrics
  • Press Monitoring
  • Press Release Builder
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Report Exporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Response Position Analysis
  • Review Monitoring
  • Review Notification
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Total features27
  • @mentions
  • AI Mention Tracking
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Article Author Database
  • Audience Targeting
  • Auto Update
  • Benchmarking
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Chatbot
  • Citation Intelligence
  • Clippings Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitive Intelligence
  • Competitor Analysis
  • Competitor Monitoring
  • Contact Management
  • Content Library
  • Customer Engagement
  • Customer Experience Management
  • Customer Feedback
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Decision Making
  • Digital Asset Management
  • Direct Mail Management
  • Email Alerts
  • Email Distribution
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Impact Measurement
  • Influencer Discovery
  • Influencer Tracking
  • Insights
  • Keyword Tracking
  • Media Monitoring
  • Misinformation Detection
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language Tracking
  • Multi-Platform AI Coverage
  • Natural Language Processing
  • Performance Metrics
  • Press Monitoring
  • Press Release Builder
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Report Exporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Response Position Analysis
  • Review Monitoring
  • Review Notification
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics

Integrations

  • Total integrations1
  • Airtable
  • Google Alerts
  • Google Analytics 360
  • Google Docs
  • Google Sheets
  • IFTTT
  • Lumen by Talkwalker
  • Meltwater
  • Microsoft Excel
  • Plausible Analytics
  • Segment
  • Slack
  • Zapier
  • Total integrations12
  • Airtable
  • Google Alerts
  • Google Analytics 360
  • Google Docs
  • Google Sheets
  • IFTTT
  • Lumen by Talkwalker
  • Meltwater
  • Microsoft Excel
  • Plausible Analytics
  • Segment
  • Slack
  • Zapier

Alternatives

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