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ClickFunnels vs Kit Comparison (2026)

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Good recommendations?

ClickFunnels

Kit

Overview

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Kit (formerly ConvertKit) is an email marketing platform for creators. Build landing pages, send campaigns, automate emails, and monetize your audience—all with simple, powerful tools designed to grow your business.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

666

472

122

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

4.6

245

175

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“It has made it much easier to build landing pages, sales funnels, upsell pages, and email follow-up sequences without needing a developer.”

Gabby W.

Founder

“ClickFunnels allocates robust features that makes it super easy to create funnels and landing pages for our websites which help increase sales in real-time by attracting leads and transforming them to quality buyers.”

Joy G.

Owner and Graphic Designer

“ClickFunnels has enabled me to create multiple stunning online stores that help improve brand for companies that trust my graphic design and website design work.”

Joy G.

Owner and Graphic Designer

Pros

“Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr.”

Faydra D.

Most-Things-Web Consultant

“Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities.”

Faydra D.

Most-Things-Web Consultant

“Its customer assistance helps users resolve issues, while email handling makes it easier to organize and communicate with leads.”

Muhammad Z.

Talent Acquisition Officer

Cons

“Very slow, sometime I need to reload the funnel/page again and again to land on the page.”

Himanshu M.

Team Lead Marketing

“It is the most unreliable tool I have ever purchased and after transitioning to this, which was a huge job, I'm feeling stuck with a terrible tool that is not fit for purpose.”

Shweta K.

CEO

“The pricing was the reason I didn't continue with it as well as the outdated-looking designs of the templates.”

Mirjam H.

Artist and Founder

Cons

“Reporting is pretty basic and the landing page templates feel dated.”

Wren W.

Owner and Operator

“Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid.”

Faydra D.

Most-Things-Web Consultant

“Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs.”

Faydra D.

Most-Things-Web Consultant