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MailerLite vs ConvertKit Comparison

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Overview

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2K

5

4

3

2

1

1.6K

362

40

5

29

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

208

5

4

3

2

1

155

41

9

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
It is amazing and really helpful that they allow free users access to their email automation feature.
Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Pros

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.
Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).
The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.
In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Cons

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.
Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.
I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features84
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Personalization
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Management
  • Total features28
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Personalization
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Management

Integrations

  • Total integrations188
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations144
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AP
AvatarImg

Ani P.

Hospital & Health Care, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Happy Customer

Reviewed 3 years ago

Amazing customer service

Pros

Ease of use, some functions that I didn't have at Convertkit

Cons

Nothing at this time, I'm still exploring.

Vendor response

Love to hear that we're exceeding expectations! Thank you so much for the kind review, Ani.

DR
AvatarImg

David R.

Education Management, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

MailerLite logo

MailerLite

New user and really happy with

Reviewed 2 years ago

Friendly user, good value overall

Pros

I am coming from Convertkit and I cannot be happier for the desition.

Cons

i have not detected anything bad from it

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Yadah K.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Incredible value for money.

Reviewed 6 years ago

An affordable version of ConvertKit - it has landing pages, pop-ups, emails etc etc. Seriously worth it!

Pros

It has all the features and options of both ConvertKit and Mailchimp rolled into one with a reasonable price tag stamped on it. Incredibly easy to set up and sort out, it's great to have so the different options to capture leads and send emails to specific groups of people. Beautiful templates and a crazy amount of customisation to get the brand colours on point... Best option, hands down.

Cons

Soooo much customisation! It's actually really time consuming to have so many options - you want the landing pages and emails to look great, but it takes an age to get it all perfect.

JS
AvatarImg

James S.

Food & Beverages, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

MailerLite logo

MailerLite

Really Solid Software and Customer Service

Reviewed 3 years ago

Love it. Will be hard to ever leave.

Pros

Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

Cons

I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

Vendor response

Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing! - Lay

TM
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Tiffany M.

Writing and Editing, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

So happy to have found you after an endless search

Reviewed 7 years ago

a sigh of relief. motivation to grow my list, now that I have a program that doesn't frustrate me

Pros

It has everything I've wished for: 1. starts free (helps to grow the biz with ease) 2. can use my custom domain name on landing pages 3. buttons that link to pop-ups 4. the url of each form is given, not just the code 5. layout/design - similar to convertkit but somehow easier 6. capabililties - groups, tags etc. 7. user friendly

Cons

honestly nothing yet. I suppose I'd say the landing page is a bit finicky, and would be nice to have more design options, but having said that - you're not a website - so I think it does great for what it is.

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Jacob W.

Newspapers, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

MailerLite logo

MailerLite

Amazing IF Deliverability Is Good

Reviewed 5 years ago

We used Mailerlite to send our newsletter and offers to our readers we have mixed feelings on Mailerlite because of that big tech issue we noted above In terms of competitors Mailchimp and Convertkit are excellent alternatives and we have had overall great expeirences with both platforms Aweber and Campaigner are terrible and we recommend avoiding them at all costs

Pros

This is an awesome ESP at an incredibly low price with tons of features built in (like mailchimp but more at a fraction of the cost), with excellent support

Cons

The only issue I had was deliverability was very low and since that is the key purpose of an ESP i had to lower my ratings - it could be was one time issue but it lasted many days (weeks?) with us and i have to note that in this review in case this happens more often - if it had higher deliverability it would be a ten out of ten

Vendor response

Hello Jacob, Thank you for your review! Sorry to hear you experienced deliverability issues. If that happens again, make sure to contact us via live chat or email info@mailerlite.com Each deliverability issue can be very different so it needs to be investigated individually.

MF
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Martha F.

Writing and Editing, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

MailerLite logo

MailerLite

Mailerlite

Reviewed a year ago

I used it a while back on a blog I no longer have. It had some limitations then on selling products but the templates and the automations were the easiest to use. At that time I had been using ConvertKit for the blog and hated that product because the automations were complex and easy to mess up, so I switched to Mailerlite.

Pros

I like the easy template and automations.

Cons

N/A Don't have enough experience to say.

HE
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Holly E.

Health, Wellness and Fitness, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

GREAT Customer Service

Reviewed 3 years ago

Great experience with their online chat support! [SENSITIVE CONTENT HIDDEN] helped streamline what I was needing to do and guided me through the whole process. Super helpful, friendly and fast! Really appreciate experiences like this! And overall, have been happy with my experience with using Mailerlite. I used ConvertKit and Mailchimp previously, and much prefer Mailerlite for ease of use and is more cost effective.

Pros

UI is easy and makes sense. I'm not an overly techie person, but can figure out Mailerlite! When I can't their online chat support is great!

Cons

Not much I don't like. Have been happy with their software.

Vendor response

Thank you for such a lovely feedback Holly. Glad to hear you have had a great experience with our online chat support as well.

JA
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Juan A.

Professional Training & Coaching, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

MailerLite logo

MailerLite

A Feature Rich Free Alternative to Paid Autoresponders

Reviewed 3 years ago

I enjoyed the simplicity of use of the entire platform. I like the clean look. I find it valuable to have access to foundational email marketing features in their free plan because I can setup a proper campaign without having to worry about manually checking things.

Pros

I started testing MailerLite as a way to learn about alternatives to ActiveCampaign, ConvertKit and Mailchimp. What I have enjoyed about MailerLite is how you have access to automations and contact management for Free up to a 1,000 subscribers. These are features that aren't available in other free options. It is also very intuitive to use and it's simple look make it easier to understand what's going on in the platform without distractions.

Cons

The biggest drawback I have with MailerLite is that it doesn't integrate directly with some platforms I used. This forces me to have to embed forms and track purchases manually or by using something like Zapier to create communications between the two platforms. I presume this is due to MailerLite being a relatively young option in the marketplace.

Vendor response

Hi Juan, I love reading your feedback. We always want to improve - so if you have any suggestion, just go ahead and fill this in our "feature request". You can find this when you log in and click on your top right profile drop down.

KO
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Kathie O.

Health, Wellness and Fitness, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

Excellent Product

Reviewed 2 years ago

Ease of use and cost too had me from the very beginning. I love the app and can check my metrics quickly all day long.

Pros

I have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!

Cons

Once I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.

Vendor response

Hey Kathie, we got you covered. Just have a look at this article that might help you set up some handy notifications. https://www.mailerlite.com/help/how-to-get-a-notification-when-someone-joins-your-email-list-or-group

CP
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Christy P.

Design, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

MailerLite logo

MailerLite

Solid email marketing platform with superb customer service

Reviewed 3 years ago
Pros

MailerLite fits perfectly into the email marketing arena... it is not bloated with "features" like MailChimp, nor is it extremely expensive like ConvertKit, and it offers much more than Squarespace Campaigns at the same cost. It's a perfect fit for the features I need at a price that makes sense for my business. Their customer service is also outstanding - with support diving into my account to help me make any needed changes rather than just referring me to help documents.

Cons

The user interface isn't as pretty as some other email marketing platforms, but that's not a real problem.

Vendor response

Thank you for sharing your experience with us, Christy - and welcome to the community.

LK
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Lynn K.

Music, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

MailerLite is so much better than Mailchimp!

Reviewed 3 years ago
Pros

On a free plan, I could get access to automations and A/B testing, pop-up and embedded forms. Overall, switching from Mailchimp, the experience was so much better! Customer service was great, I found it more intuitive to use, and I could create groups much more easily. I’m quite happy to have switched!

Cons

I encountered difficulty trying to figure out how to create a simple URL link inside a campaign to enable readers to opt out of certain emails. I surent hours searching the tutorials and did not find a clear answer. I see it achieved on newsletters that I receive from people who use Active Campaign and ConvertKit. I simply wanted to copy what they did but couldn’t find a simple way to do so.

Vendor response

Hey Lynn, loving your "Ninja Guides" for Violins - one of my favourite instruments out there. This article might be super helpful regarding your feedback: https://help.mailerlite.com/article/show/29194-what-custom-variables-can-i-use-in-my-campaigns So basically, {$unsubscribe} generates a link to your campaign's unsubscribe page. Of course, we will keep in mind the visibility of finding such enquiries, so thanks for pointing this out! Good luck with your Violin Bootcamp by the way.

SD
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Sharon D.

Health, Wellness and Fitness, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

MailerLite logo

MailerLite

New solo non- techy user of Mailerlite

Reviewed a year ago

Just starting - haven't run anything yet. Had some help with figuring out how to put an opt in on my Wordpress site, then the download via the email and trigger, and figured out the unsubscribe. Hopefully I can make it active by next week and that will be my first experience with running something through Mailerlite.

Pros

I like where I can customize things. Also once I finally figured out how to test my unsubscribe link, it was nice that was done for you.

Cons

So much is not obvious to me. When ever I search the help, I get no options that come up. So I have to go to google and search something like "how do I test my automation on Mailerlite" and then stuff comes up from Mailerlite. It would be nice if you could provide the virtual address like Convertkit, as this costs me now $10/month extra to have a virtual mailbox where I probably will receive nothing but junk. [sensitive content hidden] was helpful via email though.

SM
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Stephanie M.

Renewables & Environment, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

MailerLite logo

MailerLite

I'm here for the long haul

Reviewed 3 years ago

I recently had an issue where I put the wrong Link in an email campaign. All my subscribers got the wrong link to a new product and I was mortified [SENSITIVE CONTENT HIDDEN] was awesome in correcting the issue not only from the wrong link in the email, but again when I sent my email trying to correct it. So I messed up twice and [SENSITIVE CONTENT HIDDEN] was still able to help me.

Pros

there are so many email service providers out there I got overwhelmed with who to pick. I ended up just choosing one and it happened to be Mailerlite. I have since tried the free tria for convertkit and ended up coming back. The customer service is awesome so are the features. I am a small blogger that just got started a few months ago so having the free option has been awesome to grow my list without having to collect extra fees. I will be happy when my list grows and I will stick with Mailerlite because they have helped grow a small business. Thanks you!

Cons

Learning how to navigate and get used to the wording was the biggest hurdle. I took me some googling and watching videoss to setup my automation series for new subscribers. But ultimately I persevered.

Vendor response

Glad to hear you have the heart of a warrior and persevered Stephanie! We have also now introduced our MailerLite Academy for this purpose - https://academy.mailerlite.com/ We have one of our amazing colleague giving you a Masterclass on how to use MailerLite. - Lay

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

MailerLite logo

MailerLite

Perfect For Small To Medium-Size Businesses >100k Subscribers (Ease Of Use, Simple & Clean UI)

Reviewed 3 years ago

So I have a small online business and I only use Mailerlite for managing my subscribers and sending them weekly emails to keep them engage and Mailerlite does its job exceptionally well at an affordable price.

Pros

It's a very simple, clean but professional email marketing service. I mostly use it to manage my newsletter subscribers but it also offers to create landing pages, blogs and popups. Yeah, it's advance but not hair pulling complex. it's perfect for small to medium-size businesses only, around 100k subscribers at most. why? TWO reasons. First, it's simple to use, quite reputed and has a lower price...

Cons

When you signup for Mailerlite's team takes 2-4 days to activate your account, so you can not use it instantly, you have to wait for their approval, I waited for 3 days :) and the website integration process is also strict.

Vendor response

Thank you for sharing your experience with us :)

SP
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Simon P.

Information Technology and Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ConvertKit logo

ConvertKit

Solid and improving email marketing software

Reviewed 3 years ago

Overall ConvertKit is a good solid option, but only really if you're using the paid version. The free version lacks a lot of the good features. It is priced competitively and once you learn how to use it, it's pretty user friendly. Reliability wise, I've never had a problem as far as I can recall. Customer service is pretty quick and I've even reached out to the [SENSITIVE CONTENT HIDDEN] via Twitter and he was responsive.

Pros

When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on.

Cons

There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially.