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MailerLite vs Kit Comparison (2026)

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MailerLite

Kit

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.

Kit (formerly ConvertKit) is an email marketing platform for creators. Build landing pages, send campaigns, automate emails, and monetize your audience—all with simple, powerful tools designed to grow your business.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

2.3K

1.8K

413

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.6

245

175

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”

Mark A.

Owner

Pros

“Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr.”

Faydra D.

Most-Things-Web Consultant

“Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities.”

Faydra D.

Most-Things-Web Consultant

“Its customer assistance helps users resolve issues, while email handling makes it easier to organize and communicate with leads.”

Muhammad Z.

Talent Acquisition Officer

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”

Julian B.

Entrepreneur

Cons

“Reporting is pretty basic and the landing page templates feel dated.”

Wren W.

Owner and Operator

“Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid.”

Faydra D.

Most-Things-Web Consultant

“Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs.”

Faydra D.

Most-Things-Web Consultant