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Cool Tabs vs Buyapowa Comparison (2026)

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Cool Tabs logo

Cool Tabs

Buyapowa logo

Buyapowa

Overview

Cool Tabs is a social media marketing platform for businesses to manage & monitor social network marketing campaigns & perform social listening

The global leader in advocacy and referral marketing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

70

5

4

3

2

1

44

20

5

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.6

84

5

4

3

2

1

56

27

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

“Managing social media promos and lotts for my clients with Cool Tabs, makes my life easier and my clients are so happy as I can provide then detailed results and insights in a very professional way.”
MC

María C.

Freelance

“Little flexibility when changing the HTML”
JM

Jose M.

Senior Engineer

“Very simple to configure and easy to use”
JM

Jose M.

Senior Engineer

Pros

“Product and Engineering respond fast when we raise questions, and the Content team helps us refine our customer-facing material with minimal lift on our side.”
JR

Josh R.

Marketing Manager

“Buyapowa supports everything from basic referral reward distribution to fairly complex referral workflows and routing logic.”
VA

Vinayaka A.

Senior Enterprise Solutions Developer

“The reporting tools provide clear, actionable insights, making it simple to track performance and optimise results.”
OB

Olivia B.

Marketing Manager

Cons

“The price is always a con with these platforms.”
JO

Juan O.

DIRECTOR

“I think is a bit expensive for a company that is small and wants to use this kind of service to improve their business.”
cs

cassandra s.

CEO

Cons

“May be name "Buyapowa" doesn't ring well. Or maybe it's just me.”
VA

Vinayaka A.

Senior Enterprise Solutions Developer

“Additionally, we use the email journey to market to our customers but there is no user-friendly way to look at the email metrics and see where customers are falling out of the lead funnel.”
AM

Alex M.

Senior Marketing Manager

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features59
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data
  • Data Import/Export
  • Demographic Data
  • Discount Management
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Employee Engagement
  • Employee Referral Management
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Features
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Sales Teams/Organizations
  • For Training/Education
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Image Library
  • Incentive Management
  • Influencer Discovery
  • Influencer Tracking
  • Interactive Content
  • Keyword Filtering
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Leaderboards
  • Loyalty Program
  • Mobile
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Question Types
  • Payment Tracking
  • Performance
  • Performance Management
  • Performance Metrics
  • Personalization
  • Progress Tracking
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Templates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Search/Filter
  • Single Sign On
  • Social Engagement
  • Social Media
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Web Forms
  • Websites
  • Total features93
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data
  • Data Import/Export
  • Demographic Data
  • Discount Management
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Employee Engagement
  • Employee Referral Management
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Features
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Sales Teams/Organizations
  • For Training/Education
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Image Library
  • Incentive Management
  • Influencer Discovery
  • Influencer Tracking
  • Interactive Content
  • Keyword Filtering
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Leaderboards
  • Loyalty Program
  • Mobile
  • Mobile Access
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Question Types
  • Payment Tracking
  • Performance
  • Performance Management
  • Performance Metrics
  • Personalization
  • Progress Tracking
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Templates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Search/Filter
  • Single Sign On
  • Social Engagement
  • Social Media
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Web Forms
  • Websites

Integrations

  • Total integrations13
  • Dropbox
  • Freshsales
  • Google Analytics 360
  • Instagram
  • LinkedIn for Business
  • LoginRadius
  • Meta for Business
  • Pipedrive
  • SAP Customer Identity and Access Management
  • Salesforce Platform
  • Twitter/X
  • Zapier
  • Zoho Analytics
  • Total integrationsN/A
  • Dropbox
  • Freshsales
  • Google Analytics 360
  • Instagram
  • LinkedIn for Business
  • LoginRadius
  • Meta for Business
  • Pipedrive
  • SAP Customer Identity and Access Management
  • Salesforce Platform
  • Twitter/X
  • Zapier
  • Zoho Analytics