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The Brief vs AdRoll Comparison (2026)

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The Brief

AdRoll

Overview

Take advantage of the most powerful online banner maker on the web. Download your work as JPG, PNG, HTML5, AMP, MP4 or GIF, share them on social media, embed them into your website or download your design in high quality PDF. Create responsive HTML5 banners for your advertising campaigns.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

285

187

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.0

Value for money

Ease of use

Features

Customer support

53%

would recommend this app

Pros

“I like that it positions the background image for you and it operates in layers.”

David B.

Creative manager

“A little manual, it doesn't automatically get it right”

David B.

Creative manager

“I like how you can easily create a very simple banner using Creatopy(formerly Bannersnack), but very limited to complex animation.”

Freo B.

Founder

Pros

“The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.”

Shir H.

Social Media Manager

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.

Lindsay B.

marketing manager

“I like the reporting tools because they allow us to customize the data captured and display it efficiently.”

Shir H.

Social Media Manager

Cons

“The software pricing is not favorable enough for smaller businesses to use the tool”

Gabriel O.

E-Banking Channels

“Unfortunately, the image is present at the start of the slide even if the layer is not set to operate until further into the slide transition. ”

Phil M.

Online Business Owner

“The redirect links to Bannersnack are confusing and sometimes not working. If this is how they treat paying customers, then I can't recommend this product to any agencies, graphic designers or anyone.”

Evan T.

Designer and Ads Specialist

Cons

“The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.”

Lindsay B.

marketing manager

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

Lindsay B.

marketing manager

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

Lindsay B.

marketing manager