Vividly - 2026 Pricing, Features, Reviews & Alternatives

Vividly is a trade promotion management (TPM) platform built specifically for CPG brands. It gives sales, finance, accounting, and RGM teams a single source of truth from trade planning through cash application, replacing spreadsheets, disconnected systems, and manual processes.

Key functions

- Promotion planning and forecasting: Plan promotions, model scenarios, and forecast with 98% accuracy.

- Deduction management: Automatically processes hundreds of retailer and distributor PDF formats, reconciles them against promotion records, and reduces deduction processing labor by 90%.

- Auto Disputes: Identifies each deduction type, retrieves and validates backup documents (POs, BOLs, PODs, revenue invoices, packing lists, promotion contracts, check remittances, ASNs), builds the case, submits it through the correct mechanism, and tracks it to repayment. Documents are pulled directly from retailer and distributor portals or ingested from auto-forwarded emails. Deductions are validated first, so only cases worth pursuing are queued. Supports 100+ retailers and distributors, with a 75% dispute success rate.

-Root cause analysis: See why each charge occurred and what to change to prevent repeat deductions.

-Transcend AI: Trained on millions of CPG promotion plans, matched POS performance, and deduction outcomes. Powers predictive lift modeling, scenario planning, promotion optimization, automated deduction processing, an in-platform AI agent, and automated promotion form creation and submission. Dispute capabilities are further trained on Vividly’s Managed Services business, which has processed $60M+ in disputes across 50,000+ cases.

-Revenue Growth Management: A four-module service covering data readiness, post-event analysis and ROI scoring, forward planning optimization, and price pack architecture and elasticity.

Security and compliance

Vividly is SOC 1 Type II and SOC 2 Type II compliant.

Track record

$15B+ in trade spend managed, 2M+ promotions planned, and 7M+ invoice lines processed for brands including Liquid Death, Chomps, Perfect Snacks, Carbone, Amy’s Kitchen, and Waterloo.