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Drip vs Omnisend Comparison (2026)

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Drip logo

Drip

Omnisend logo

Omnisend

Overview

Drip helps community-driven brands reach the right person at the right time with hyper-personalized email marketing campaigns. Customize one of our many prebuilt templates to fit your brand. Use one of our workflows like our welcome series or cart recovery flow. The possibilities are endless.

150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

188

5

4

3

2

1

109

62

7

5

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
74%
would recommend this app

4.7

837

5

4

3

2

1

631

186

17

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

“The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.”
ST

Sasha T.

Junior Digital Marketing Manager

“It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service.”
LG

Lisa G.

Coach and Consultant

“You can only searcn via their email address.”
LG

Lisa G.

Coach and Consultant

Pros

“It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.”
JP

James P.

Marketing Specialist

“My main concern is segmentation, it's great for ecommerce stores, but it would also need more simplistic approach for businesses that push their monthly newsletters to pretty much same contact lists.”
Verified reviewer profile picture

Arnas S.

Marketing Specialist

“It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.”
AI

Aleksandar I.

Creative Director

Cons

“We think the reporting dashboard is missing a bit more flexibility in visualization of metrics.”
ST

Sasha T.

Junior Digital Marketing Manager

“Especially, workflow management is particularly limited on the mobile app compared to the desktop version.”
ST

Sasha T.

Junior Digital Marketing Manager

“Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing”
AA

Alex A.

Peer support specialist

Cons

“The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.”
Verified reviewer profile picture

Sean O.

Head of Customer Experince

“It took a long time for the pre-checked box for subscribing to an email list to come out.”
LA

Luke A.

Social Media Director

“The fact that I can't send test emails to the work email that is associated with the account”
CA

Cassandra A.

Email Marketing Lead

  • Vendor responds to reviews
  • Last review6 months ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features73
  • 2-Way Messaging
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features114
  • 2-Way Messaging
  • A/B Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations86
  • 1ShoppingCart
  • 29 Next
  • 99minds
  • Acuity Scheduling
  • Adobe Commerce
  • AfterShip
  • Alloy
  • Appy Pie
  • BigCommerce
  • BigMarker
  • Bonjoro
  • Calendly
  • Call Loop
  • CartHook
  • ClickFunnels
  • Close
  • Continually
  • ConvertFlow
  • Crowdcast
  • CustomerLabs CDP
  • Deadline Funnel
  • Demio
  • Digioh
  • Drift
  • E-junkie
  • EComposer
  • EasyWebinar
  • Easyship
  • Elink.io
  • Eventbrite
  • FastSpring
  • Fera
  • Fomo
  • Formidable Forms
  • Fyrebox
  • Gameball
  • Gatsby
  • GemPages
  • Getsitecontrol
  • Gleam Apps
  • Glew
  • GoSquared
  • Gorgias
  • Gravity Forms
  • GrazeCart
  • Growave
  • GrowthHero
  • Hello Bar
  • Inkit
  • Insightly Marketing
  • InstaPage
  • Instapage
  • Involve.me
  • Judge.me
  • Justuno
  • KICKBOX
  • Kajabi
  • KickoffLabs
  • Klaviyo
  • LateShipment.com
  • Leadpages
  • LeadsBridge
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • Make
  • MemberPress
  • Meta for Business
  • MiloTree
  • Netskope One Platform
  • NeverBounce
  • Nosto
  • Okendo
  • OpenCart
  • Operations Hub
  • Opinew
  • OptiMonk
  • OptinMonster
  • Outgrow
  • Oviond
  • POWR
  • Pabbly Connect
  • PayPal
  • Personizely
  • Pipedrive
  • Podia
  • Poptin
  • Postscript
  • PrestaShop
  • Privy
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • Recurly
  • RightMessage
  • SPLICE Dialog Suite
  • Salesforce Sales Cloud
  • SamCart
  • SegMetrics
  • Segment
  • SendOwl
  • Shift4Shop
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • SproutVideo
  • Stamped.io
  • Stripe
  • Stripo.email
  • Sumo
  • Supermetrics
  • Survicate
  • Swell
  • SyncSpider
  • Textiful
  • ThriveCart
  • Tidio
  • TikTok
  • TrackingMore
  • Typeform
  • Unbounce
  • UpPromote: Affiliate Marketing
  • UpViral
  • Uscreen
  • VYPER
  • VideoPeel
  • ViralSweep
  • Volusion
  • WP Engine
  • WebinarJam
  • Wisepops
  • WishList Member
  • Wistia
  • Wix
  • WooCommerce
  • WooHoo
  • WordPress
  • Yotpo
  • Zapier
  • Zipify Pages
  • accessally
  • authorize.net
  • mailfloss
  • Total integrations82
  • 1ShoppingCart
  • 29 Next
  • 99minds
  • Acuity Scheduling
  • Adobe Commerce
  • AfterShip
  • Alloy
  • Appy Pie
  • BigCommerce
  • BigMarker
  • Bonjoro
  • Calendly
  • Call Loop
  • CartHook
  • ClickFunnels
  • Close
  • Continually
  • ConvertFlow
  • Crowdcast
  • CustomerLabs CDP
  • Deadline Funnel
  • Demio
  • Digioh
  • Drift
  • E-junkie
  • EComposer
  • EasyWebinar
  • Easyship
  • Elink.io
  • Eventbrite
  • FastSpring
  • Fera
  • Fomo
  • Formidable Forms
  • Fyrebox
  • Gameball
  • Gatsby
  • GemPages
  • Getsitecontrol
  • Gleam Apps
  • Glew
  • GoSquared
  • Gorgias
  • Gravity Forms
  • GrazeCart
  • Growave
  • GrowthHero
  • Hello Bar
  • Inkit
  • Insightly Marketing
  • InstaPage
  • Instapage
  • Involve.me
  • Judge.me
  • Justuno
  • KICKBOX
  • Kajabi
  • KickoffLabs
  • Klaviyo
  • LateShipment.com
  • Leadpages
  • LeadsBridge
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • Make
  • MemberPress
  • Meta for Business
  • MiloTree
  • Netskope One Platform
  • NeverBounce
  • Nosto
  • Okendo
  • OpenCart
  • Operations Hub
  • Opinew
  • OptiMonk
  • OptinMonster
  • Outgrow
  • Oviond
  • POWR
  • Pabbly Connect
  • PayPal
  • Personizely
  • Pipedrive
  • Podia
  • Poptin
  • Postscript
  • PrestaShop
  • Privy
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • Recurly
  • RightMessage
  • SPLICE Dialog Suite
  • Salesforce Sales Cloud
  • SamCart
  • SegMetrics
  • Segment
  • SendOwl
  • Shift4Shop
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • SproutVideo
  • Stamped.io
  • Stripe
  • Stripo.email
  • Sumo
  • Supermetrics
  • Survicate
  • Swell
  • SyncSpider
  • Textiful
  • ThriveCart
  • Tidio
  • TikTok
  • TrackingMore
  • Typeform
  • Unbounce
  • UpPromote: Affiliate Marketing
  • UpViral
  • Uscreen
  • VYPER
  • VideoPeel
  • ViralSweep
  • Volusion
  • WP Engine
  • WebinarJam
  • Wisepops
  • WishList Member
  • Wistia
  • Wix
  • WooCommerce
  • WooHoo
  • WordPress
  • Yotpo
  • Zapier
  • Zipify Pages
  • accessally
  • authorize.net
  • mailfloss

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