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Brevo vs Drip Comparison (2026)

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Brevo logo

Brevo

Drip logo

Drip

Overview

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Drip helps community-driven brands reach the right person at the right time with hyper-personalized email marketing campaigns. Customize one of our many prebuilt templates to fit your brand. Use one of our workflows like our welcome series or cart recovery flow. The possibilities are endless.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

3.5K

5

4

3

2

1

2.5K

787

117

28

56

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.4

188

5

4

3

2

1

109

62

7

5

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
74%
would recommend this app

Pros

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”
TJ

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”
LR

Liam R.

Owner and Administrator

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”
AM

Arnaud M.

Développeur

Pros

“The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.”
ST

Sasha T.

Junior Digital Marketing Manager

“It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service.”
LG

Lisa G.

Coach and Consultant

“You can only searcn via their email address.”
LG

Lisa G.

Coach and Consultant

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”
AM

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”
CP

Claudia P.

Formadora

“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”
Verified reviewer profile picture

JT L.

Owner

Cons

“We think the reporting dashboard is missing a bit more flexibility in visualization of metrics.”
ST

Sasha T.

Junior Digital Marketing Manager

“Especially, workflow management is particularly limited on the mobile app compared to the desktop version.”
ST

Sasha T.

Junior Digital Marketing Manager

“Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing”
AA

Alex A.

Peer support specialist

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features111
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Templates
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • Total features73
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Autoresponders
  • Availability Management
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Recovery
  • Data Security
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Startups
  • Form Builder
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Online Booking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SMS Marketing
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Templates
  • Third-Party Integrations
  • Unsubscribe Database
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management

Integrations

  • Total integrations19
  • 1ShoppingCart
  • Acuity Scheduling
  • Adobe Commerce
  • Astra Pro
  • BigCommerce
  • BigMarker
  • Bigin by Zoho CRM
  • Calendly
  • Call Loop
  • Claspo
  • Claude
  • Claude Code
  • ClickFunnels
  • Close
  • Continually
  • ConvertFlow
  • Crowdcast
  • CustomerLabs CDP
  • Demio
  • Digioh
  • Drift
  • E-junkie
  • EasyWebinar
  • Eventbrite
  • FastSpring
  • Fomo
  • GoSquared
  • Google Analytics 360
  • Gravity Forms
  • GrazeCart
  • Hello Bar
  • HubSpot Sales Hub
  • IONOS 1&1 Domains and hosting
  • Inkit
  • Insightly Marketing
  • Instapage
  • Involve.me
  • Justuno
  • KICKBOX
  • Kajabi
  • KickoffLabs
  • Leadpages
  • LeadsBridge
  • LoyaltyLion
  • Make
  • MemberPress
  • Microsoft Excel
  • Netskope One Platform
  • NeverBounce
  • Operations Hub
  • OptinMonster
  • Outgrow
  • Oviond
  • PayPal
  • Pipedrive
  • Podia
  • Poptin
  • Privy
  • Recurly
  • RightMessage
  • SAP HANA Cloud
  • SPLICE Dialog Suite
  • Salesforce Sales Cloud
  • SamCart
  • SegMetrics
  • Segment
  • SendOwl
  • Shift4Shop
  • Shopify
  • Shopify Plus
  • SproutVideo
  • Stamped.io
  • Stripe
  • Stripe Connect
  • Stripo.email
  • Sumo
  • Survicate
  • Textiful
  • Typeform
  • Unbounce
  • Uscreen
  • VYPER
  • ViralSweep
  • WebinarJam
  • Wisepops
  • WishList Member
  • Wistia
  • Wix
  • WooCommerce
  • WordPress
  • WordPress.org
  • Yotpo
  • Zapier
  • authorize.net
  • mailfloss
  • Total integrations80
  • 1ShoppingCart
  • Acuity Scheduling
  • Adobe Commerce
  • Astra Pro
  • BigCommerce
  • BigMarker
  • Bigin by Zoho CRM
  • Calendly
  • Call Loop
  • Claspo
  • Claude
  • Claude Code
  • ClickFunnels
  • Close
  • Continually
  • ConvertFlow
  • Crowdcast
  • CustomerLabs CDP
  • Demio
  • Digioh
  • Drift
  • E-junkie
  • EasyWebinar
  • Eventbrite
  • FastSpring
  • Fomo
  • GoSquared
  • Google Analytics 360
  • Gravity Forms
  • GrazeCart
  • Hello Bar
  • HubSpot Sales Hub
  • IONOS 1&1 Domains and hosting
  • Inkit
  • Insightly Marketing
  • Instapage
  • Involve.me
  • Justuno
  • KICKBOX
  • Kajabi
  • KickoffLabs
  • Leadpages
  • LeadsBridge
  • LoyaltyLion
  • Make
  • MemberPress
  • Microsoft Excel
  • Netskope One Platform
  • NeverBounce
  • Operations Hub
  • OptinMonster
  • Outgrow
  • Oviond
  • PayPal
  • Pipedrive
  • Podia
  • Poptin
  • Privy
  • Recurly
  • RightMessage
  • SAP HANA Cloud
  • SPLICE Dialog Suite
  • Salesforce Sales Cloud
  • SamCart
  • SegMetrics
  • Segment
  • SendOwl
  • Shift4Shop
  • Shopify
  • Shopify Plus
  • SproutVideo
  • Stamped.io
  • Stripe
  • Stripe Connect
  • Stripo.email
  • Sumo
  • Survicate
  • Textiful
  • Typeform
  • Unbounce
  • Uscreen
  • VYPER
  • ViralSweep
  • WebinarJam
  • Wisepops
  • WishList Member
  • Wistia
  • Wix
  • WooCommerce
  • WordPress
  • WordPress.org
  • Yotpo
  • Zapier
  • authorize.net
  • mailfloss

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