This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Mailchimp vs Omnisend Comparison

Search

Add to Compare

Recommended for you

Marketing 360

Agile CRM

Bitrix24

Salesforce Marketing Cloud

Wrike

Sendinblue

Good recommendations?

Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Omnisend is an omnichannel marketing automation platform tailored for ecommerce. Beautiful email campaigns, sleek automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

16

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,354

4,648

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

352

87

6

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

Our overall experience is super positive and we've recommended it multiple times to other businesses.
Love all the great template options Omnisend has to offer. While our decision to move our email marketing business to Omnisend was a forced one, It has turned out to be the best thing that happened.
I love the ease of use with this product as well as the wonderful customer service I receive.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

I find it frustrating that the product picker is just not working, you have to physically copy and paste product description photo and information and paste.
Not all my emails go to my customers and they complaint that our email goes to junk and before this would not happen.
Many site lookers will add a fake email address and it automatically gets added to the Omnisend contact list. I wish there was a way for them to filter out email addresses that obviously are not real.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review25 days ago

Key features

  • Total features139
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Gift Card Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Sales Analytics
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Text-to-Win
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features86
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Gift Card Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Sales Analytics
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Template Management
  • Text-to-Win
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1379
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations32
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Omnisend logo

Omnisend

Good but a bit expensive

Reviewed 2 years ago
Pros

migrated from mailchimp, features are better than mailchimp much more you can do!

Cons

more expensive than mailchimp, not really any other cons

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Omnisend logo

Omnisend

Great alternative to MailChimp

Reviewed 2 years ago

I am not that advanced with my emarketing skills so I leave a lot of the options Omnisend offers untouched. If you have decent experience already, and looking for more options, this might be the best one.

Pros

This emarketing platform offers more than MailChimp, such as push notifications and SMS messaging, which MailChimp does not offer.

Cons

Their first pricing tier costs a little more than MailChimp's but it's worth it if you want more features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Omnisend logo

Omnisend

Great replacement for Mailchimp

Reviewed 2 years ago

We started using Omnisend as a replacement for Mailchimp once the Mailchimp app was no longer supported in Shopify. The switch was effortless and set up very simple. So far, segmenting our audience, designing emails and creating automations has all gone very smoothly and I never wish we still used Mailchimp. That said I think the mobile specific design options could be greatly improved - but Mailchimp was weak in that area too!

Pros

Drag and drop design functions very well. Segmenting is easy.

Cons

I'd like a few more standard design options and I think specific design options for how emails will appear in mobile would be a good improvement.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Omnisend logo

Omnisend

Pretty Solid

Reviewed 2 years ago

Pretty good so far. The live view is awesome and something I haven't ever really used before. Gives me a ton of insight.

Pros

Easy of use stood out to me. I like the options and I want to try the automation soon.

Cons

Nothing notable yet. It's pretty similar to mailchimp, but there's more options.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend logo

Omnisend

Omnisend Review

Reviewed 2 years ago

So far it's been great, i've participated in the webinar and the staff seems nice.

Pros

Easy migrating from Mailchimp. Easy to use interface, and great customer service.

Cons

I wish I could embed video that was playable in the email. Perhaps more options for the custom HTML blocks

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend logo

Omnisend

Omnisend is wayyy better than mailchimp was!

Reviewed 2 years ago

I love it. It's way better than my experience was at mailchimp.

Pros

The email templates are great, tons of super clean and responsive templates to work off of. It also has pretty much every automated sequence that you'd need built in. Within a day you could have your sites entire email automation flow mapped out on omnisend.

Cons

Email limits are too low. I'd like options between the base plan and the unlimited plan. With only 20k monthly emails in the base plan, I can see myself hitting it super quickly as my list passes 5k

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend logo

Omnisend

Really Glad we found this App

Reviewed 3 years ago

Its been great and we are very happy!

Pros

Omnisend offers a more professional looking product than we could produce using mailchimp.

Cons

For the number of customers on our list, it got a little expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Omnisend logo

Omnisend

Satisfied

Reviewed 2 years ago

I used Omnisend instead of MailChimp and I found it to be much better

Pros

Its layout and easy customization, the branding

Cons

It is not very intuitive, It was difficult to figure out the first time

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Omnisend logo

Omnisend

It's great!

Reviewed 2 months ago

Good. I recommend this to small business owners who don't have a huge marketing budget.

Pros

Omnisend is easy to use and there isn't a very huge learning curve either. Also it has lots of pretty inbuild themes that I felt mailchimp lacked. Mailchimp themes are basic and are nice too. Omnisend has prettier and more aesthetic themes.

Cons

You can only send out 2000 free emails in a single day which makes sense on the free version. You can always schedule 2000 emails per day to overcome the limit though!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Omnisend logo

Omnisend

So easy to use!

Reviewed a year ago

I fully admit that I am not using Omnisend to the full extent that I should be. My email campaigns are sporadic at best, but when I go in to create a new email campaign, it's super easy. My email list has grown, and I'm not tearing my hair out in frustration. There are loads of features that I have yet to explore, and I know I'll need to sign up for the paid version in order to do that, but for beginners, I definitely recommend Omnisend over Mailchimp.

Pros

I'm not tech-illiterate, but Mailchimp frustrated me to no end (for years!). When Shopify and Mailchimp broke up, I switched to Omnisend, and learned to use it and send out an email campaign within a couple of hours. It was so easy!

Cons

I started using the free trial, and then just stayed on the free version, so I think that some of the things I set up may not be working properly. It would have been nice to have a breakdown of which features are now turned off, but that is mostly just my own fault for not looking into it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Omnisend logo

Omnisend

Moved from mailchimp

Reviewed 2 years ago

So far so good!

Pros

I like that this feels like mailchimp. But I LOVE that it does so much more!!

Cons

I wish there were a few more things I could do with it. Right now I can’t think of examples.