EmailOctopus vs E-goi

Brevo Marketing Platform

Gmail

MailerLite

Cloud-based marketing platform offering email, SMS, WhatsApp, automation, and CRM tools for businesses of all sizes.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

Online Coach

straight out of the box, the customer service is top-notch, real people, detailed responses not generic bs, and such an easy user interface you don't have to hunt for hidden features.

Author

Easy to set up and get going, and any issues or queries I had were responded to promptly by helpful, friendly customer service representatives.

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Activity Dashboard

Activity Tracking

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Contact Database

Contact Management

Content Management

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

HTML Editor

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

List Management

Live Chat

Marketing Automation

Mobile Optimization

Newsletter Management

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Subscriber Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

The EmailOctopus integrations most frequently cited by reviewers are: Zapier (an integration product rated 4.6 out of 5 for its integration with EmailOctopus) and WordPress (a website builder product, 5.0).

Integrations

Reviews for EmailOctopus come from a wide variety of industries, including writing and editing (8% of reviewers), marketing and advertising (7%), and publishing (6%). The most frequent use case for EmailOctopus cited by reviewers is email marketing (84% of reviewers).

EmailOctopus

Web-based

Constant Contact

SendGrid

ActiveCampaign

Flodesk

Moosend

AWeber

Sender

HubSpot Marketing Hub

Campaign Monitor by Marigold

Buttondown

 Starter

 Pro

Restrictive content editing experience

Creative Entrepreneur and Freelancer

Additionally, the email builder lacks an undo feature, so if you accidentally delete or modify content, there's no straightforward way to revert the changes

Sole Proprietor

There are some instances where I'm not able to add content blocks where I need them, or where I'm not able to get images centered properly.

52% of reviewers feel negative about EmailOctopus’s drag and drop editor. Some reviewers find the editor restrictive, noting difficulties with aligning content, customizing columns, and manipulating images. They say the lack of an undo feature and inconsistent formatting when pasting text from external sources create additional frustration. Users report that editing can be tedious, especially when dealing with multi-column layouts or adjusting design elements. Some reviewers mention that the editor’s clunky behavior on smaller screens and occasional issues with toolbars and scrolling hinder their workflow.

Intuitive and clean design

Owner

The interface is clean and intuitive and I found the whole experience using EmailOctopus perfect for my requirements.

They have a very clean user friendly dashboard that makes using their service feel second nature.

96% of reviewers feel positive about EmailOctopus’s user interface. Reviewers appreciate the clean, uncluttered dashboard that makes navigation and campaign management simple. Some users report that the intuitive layout allows them to build and automate campaigns without confusion, even as beginners. They find the interface visually appealing and easy to understand, which helps them work efficiently. Reviewers mention that the logical organization of features and clear analytics contribute to a seamless experience, making it easier to focus on their email marketing tasks.

Effortless onboarding and operation

Designer

98% of reviewers feel positive about EmailOctopus’s ease of use. Reviewers indicate they quickly adapt to the platform, often highlighting how simple it is to get started and manage their email campaigns. Some users say the intuitive setup and straightforward navigation save them time and reduce frustration, especially when switching from other platforms. They find that essential features are easy to locate and understand, making the learning curve minimal. Some reviewers appreciate that even those with limited technical skills can operate the system effectively, which they say is crucial for their workflow.

Owner Founder

We are also able to take advantage of the data management components, allowing us to keep track of our donors, volunteers, and students for individualized campaign marketing opportunities.

EmailOctopus later confirmed that my campaign did not violate any compliance rule. Despite this, they manually opened and reviewed my private campaign content and initiated an extended investigation into my internal business processes, lead acquisition methods, and data structure.

They questioned: Why some contacts did not have “first names” (even though my form only collects a single name field) Why B2B contacts used role-based emails (info@, hello@, etc.) How my internal workflows operate How leads are processed internally

Hypnotherapist  NLP Master Coach

I find it very easy to create email campaigns that have helped my business to grow- the templates are great and if I needed any assistance the team reply to emails on the same day and give excellent support and tutorials to help you create what you need on the platform.

Instead of relying on standard industry indicators (complaints, bounce rates, engagement, unsubscribe rates), the platform relied on subjective manual reviews and repeated documentation requests.

Owner and Therapist

I'd like a few more options, such as rss blog option when writing my newsletter, but it could be that I am on limited options due to the free plan

Director

Well right now there is nothing only bit tricky if i want to move all the contacts to single list. or i want to send the mails to only openers or non openers feature will be great.

Sometimes I have to scroll just right to position elements, and the widgets don’t always land exactly where I want them, causing the screen to bounce around a bit.

Founder

Very beautiful UI with all key features in an email marketing software, including customizable templates, contact management.

Realtor

It can take extra time to customize emails exactly how I want them.

Owner Educator

Great for scheduling emails and all of mine landed in my clients in box with the verification application on my web platform Easy to learn from on the tutorials.

Executive

The template library is also quite basic, offering fewer customization options for highly designed campaigns.

You only get 3 automations on the free plan, which has forced me to cut down on the number of automations I use. But I only really need one, so it's not a terrible drawback.

This requires duplicating the campaign for each list, which can be time-consuming and increases the risk of sending duplicate emails to subscribers who appear on multiple lists.

Marketing Executive

The main drawback for me is that some of the design and segmentation features feel a bit limited compared to larger platforms.

Community Engagement

It gives far more creative ability and gives far more options for customisation as well as tracking results from your email send out.

Business Owner

From importing subscribers and designing newsletters, to the reliablity of the actual sending of emails.

Artist

In fact, keeping it simple with their drag and drop method gets me in and out of the platform fast and allows me to get back into my studio and onto the things that drive my business... making my paintings.

Artistic Director

The ability to categorise people on your mailing list through tags is a little clunky.

Cyber Security Specialist

Templates and segmentation are used to target client accounts efficiently, while reporting delivers campaign impact in a vivid manner.

I have managed and executed a large number of email campaigns for multiple clients and businesses across different platforms.

teacher

EmailOctopus allows me to create and send professional email campaigns in just a few clicks, without complications.

It’s reliable, secure, and perfect for authors who want a simple, effective way to connect with readers and grow their audience.

A few parts of the interface also feel slightly dated, and I’d love to see more built-in templates.

Marketing Manager

At the beginning, I was receiving too many emails, but they can limit the number they send, so there are no complaints.

Extremely limited design options and reports disappear after 30 days also the fact that there is no mobile app or way too easily at campaigns on your phone is very frustrating

Creative Advisor

What I like most about EmailOctopus is its user-friendly interface and overall affordability, especially for smaller businesses or individuals just starting with email marketing (like me).

AUTHOR

EmailOctopus makes it simple to duplicate previous campaigns and edit for the current month.

Oh, and when it looks like the sizes are set correctly with the words and images so they end at the same place, somehow it's always a little off from the way it looked on the site to how it looks in the actual email. But that might just be my personal sizing on my laptop.

Menopause Coach and Champion

I have found the support via the chat box really helpful when starting out with creating campaigns, automations, merge tags etc.  

Software Engineer

Implementation of the software has enabled us to keep track of all email related activities and enhance segmentation.

It offers great value for the price, and its simplicity makes it easy to navigate for beginners while still offering enough features for more customization and functionality.  

Illustrator

At first I was worried I might need analytics, which EmailOctopus does not offer, but information about who opens an email is saved for two weeks, which is more than enough to understand how people received it and why an email might not have been opened.

While EmailOctopus is easy to use, its automation and advanced segmentation features are limited compared to more premium email marketing tools.

The ability to design reusable templates has also been helpful.

The platform's simplicity and affordability make it an attractive choice for a beginner like me seeking essential email marketing tools without unnecessary complexity.

Director of Marketing

The template/email editing software can be a little nightmarish sometimes, there is no back button making editing cumbersome.

On smaller laptop screens, the drag-and-drop editor can be a little tricky to use.

I find this to be a very obscure feature amongst their competitors - and it is extremely fair, as it gives a ton of value and doesn't put the new user on a time clock to expand readership in order to benefit from that value.

Tracking clicks, unsubscribes, etc. is really helpful.

It’s an intuitive and user-friendly platform that made setting up my email marketing campaigns and automations easy and hassle-free.

Owner Clinical Director

I love that I can have a QR code for people to sign up directly for my mailing list at trade shows!

Lead Designer

I've only had one need for support in 18 months, and that was fixed relatively promptly (considering I don't pay for the service!).

I have two lists that I use each month but as of right now, I have to send my newsletter out twice to get it to both lists.

Creative Design Manager

The customer service team are really helpful and responsive, and the programme itself has made sending out interactive, optimised emails a dream.

Astrologer

I haven't been able to figure out how to move the landing page to my website yet and I don't like the button to sign up being purple.

The reporting that is available to view who has opened, clicked links, bounces, etc is fantastic!  

This will help me grow my business to the point where I can afford the paid plan when I have enough clients in the future

Founder, CEO

As a product manager building out a lean marketing stack, I’ve tried a lot of email platforms — and EmailOctopus has quickly become one of my favorites.

Email Lists

Campaigns

Among reviewers who comment on EmailOctopus campaigns, 93% feel positive. Users say EmailOctopus makes it easy to create, manage, and send email campaigns with a user-friendly interface and helpful templates. They appreciate its simplicity and efficiency. However, they note limited advanced features and some difficulties with list management and customization.

Drag and Drop Editor

Newsletters

Features

Email Sending

Training and Learning Curve

Freelancers

Small Business

Large Enterprises

Mid-size Business

Three Hearts Digital

E-goi is an omnichannel marketing automation platform integrating email, SMS, WhatsApp, push notifications, and voice messaging. It features AI for content creation and decision optimization, plus a customer data platform for centralizing contact info. E-goi integrates with e-commerce platforms like VTEX, Magento, and Prestashop, and includes tools for landing pages, forms, and social media automation.

EmailOctopus vs E-goi Comparison (2026)

EmailOctopus

E-goi

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives