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MailerLite vs EmailOctopus Comparison (2026)

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MailerLite

EmailOctopus

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

2.3K

1.8K

407

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.8

657

543

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”

Mark A.

Owner

Pros

“EmailOctopus later confirmed that my campaign did not violate any compliance rule. Despite this, they manually opened and reviewed my private campaign content and initiated an extended investigation into my internal business processes, lead acquisition methods, and data structure.”

Juan d.

CMO

They questioned: Why some contacts did not have “first names” (even though my form only collects a single name field) Why B2B contacts used role-based emails (info@, hello@, etc.) How my internal workflows operate How leads are processed internally

Juan d.

CMO

“We are also able to take advantage of the data management components, allowing us to keep track of our donors, volunteers, and students for individualized campaign marketing opportunities.”

Omar D.

Owner Founder

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”

Julian B.

Entrepreneur

Cons

“Instead of relying on standard industry indicators (complaints, bounce rates, engagement, unsubscribe rates), the platform relied on subjective manual reviews and repeated documentation requests.”

Juan d.

CMO

“The template library is also quite basic, offering fewer customization options for highly designed campaigns.”

Amit J.

Executive

“This requires duplicating the campaign for each list, which can be time-consuming and increases the risk of sending duplicate emails to subscribers who appear on multiple lists.”

Janet G.

Creative Entrepreneur and Freelancer