Brevo vs EmailOctopus

Mailchimp

ActiveCampaign

Constant Contact

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Support was kind & relatively reactive but did not address my question, so it took 4 back & forth over 3 days to get a solution.

american eagle limousine

Honestly, it is a professional service, and what I like most is the technical support and the team’s support for me in all my tasks via email and the explanations that are provided by technical support.

Director

The customer service is amazing and you get immediate response in case you are stuck with something

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

A/B Testing

Activity Dashboard

Alerts/Notifications

Archiving & Retention

Autoresponders

Availability Management

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Confirmations/Reminders

Contact Database

Contact Management

Content Management

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Data Recovery

Data Security

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

For Startups

GDPR Compliance

HTML Editor

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

List Management

Live Chat

Marketing Automation

Meeting Management

Message Personalization

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Online Booking

Performance Metrics

Personalization

Pipeline Management

Preview Functionality

Queue Management

Real-Time Analytics

Real-Time Data

Reminders

Reporting/Analytics

Reporting & Statistics

Response Management

ROI Tracking

Routing

Sales Pipeline Management

Sales Reports

Scheduling

Segmentation

Shared Inboxes

Signature Management

Simple Mail Transfer Protocol (SMTP)

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Spam Blocker

Subscriber Management

Subscription Management

Tagging

Task Management

Reviews for Brevo come from a wide variety of industries, including marketing and advertising (9% of reviewers), information technology and services (6%), and computer software (5%). The most frequent use case for Brevo cited by reviewers is email marketing (81% of reviewers).

Users and use cases

Most reviewers indicate Brevo delivers strong value for money, especially for small businesses, and they appreciate the generous free plan and flexible pricing. Some users report limitations, unexpected costs, and higher prices for advanced features or scaling.

Value for money

The Brevo integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with Brevo), WooCommerce (an eCommerce product, 4.6), and Zapier (an integration product, 4.9).

Integrations

Brevo is an email marketing solution offering key features such as email marketing, email campaign management, email tracking, campaign analytics, mobile optimization, and contact management, among others.

Brevo

Web-based

Windows

iPhone

Android

SendGrid

HubSpot Marketing Hub

Mailjet

MailerLite

Omnisend

GetResponse

Zoho CRM

HubSpot CRM

Moosend

Amazon SES

Mailgun

MailPoet

Klaviyo

EmailOctopus

MailUp

Starter

Standard

Professional

Enterprise

Confusing list organization

Founder

When creating my waitlist, I tripped up over creating different lists of customer segments.

Consultant

This list management section was a bit difficult for me.

40% of reviewers feel negative about Brevo’s list management. Some users find the process of creating, editing, and organizing lists unintuitive and confusing, especially when dealing with multiple segments or folders. Reviewers indicate that managing lists can be cumbersome, with unclear navigation and technical explanations that are not user-friendly for non-experts. They also mention difficulties in updating, sorting, or understanding list attributes, which can hinder efficient campaign setup.

Restrictive email sending caps

ICT Intern

the bulk email limit for the free plan is too small, 300 emails per day is not enough.

Marketing Specialist

We had limitations with sending a limited number of emails per day and lack of access to advanced features such as marketing automation, it needs to be more advanced like other email marketing platforms in terms of personalization.

38% of reviewers feel negative about Brevo’s email limits. Some users are frustrated by daily or monthly sending caps, especially on the free plan, which they say restricts their ability to reach larger audiences or run time-sensitive campaigns. Reviewers mention that hitting these limits can interrupt automations or require splitting campaigns into smaller batches. They also express concerns about the lack of unlimited email options and the need to upgrade plans to access advanced features.

Strict and opaque account controls

As soon as your stats do not matched with the average, then your account is blocked, your contacts are blocked and without any recourse, they continue to charge you while the platform is blocked.

59% of reviewers feel negative about Brevo’s account management. Some users report frustration with frequent account suspensions, unclear compliance requirements, and a lack of transparency around account blocks or deactivations. Reviewers indicate that support can be slow or unhelpful in resolving account issues, and that the process for validating contacts or resolving payment problems is often cumbersome. They also mention dissatisfaction with credit expiration policies and difficulties managing team access or billing.

Frequent technical glitches

Inkoop / logistiek

We work with a desperately outdated Magento 2 plugin and we have been experiencing bugs since day 1.

Marketing

Often certain functionalities do not work and the first line helpdesk cannot solve it.

56% of reviewers feel negative about Brevo’s bugs and technical issues. Some users report experiencing slow load times, occasional platform instability, and persistent bugs in plugins or integrations. Reviewers mention that certain features may not work as expected, causing workflow delays or requiring extra troubleshooting. They say that support responses to technical problems can be inconsistent, and that documentation or help articles are sometimes unclear or insufficient for resolving issues.

Comprehensive email marketing tools

Co-founder

Another strong point is the all-in-one approach, combining email marketing, automations, and contact management in a single platform, which helps centralize communication.

Digital Marketing Executive 

It's an excellent email marketing and customer engagement tool with the capability to personalize messages and automatically send them to your customers, based on their behavior.

94% of reviewers feel positive about Brevo’s email marketing capabilities. Reviewers appreciate the wide range of features, including automation, segmentation, analytics, and integration with other platforms. Some users say the platform is suitable for both beginners and advanced marketers, allowing them to personalize messages, manage campaigns, and track performance effectively. They highlight the value of having all marketing tools in one place, making it easier to manage communications and drive business growth. Users think the flexibility and affordability are key benefits.

All-in-one solution for SMBs

It offers a complete tool box for marketing professionals, SMEs and startups to manage their communications and marketing campaigns.

PR--Cosultant

It privides features of  high quality for small business like mine, with strategic goals to intensify their communication with selected target groups.

92% of reviewers feel positive about Brevo’s support for small business marketing. Reviewers indicate that the platform provides essential marketing and sales tools in one package, helping them build customer relationships and grow their businesses. Some users appreciate the cost-effectiveness, integration with third-party apps, and features tailored to small and medium-sized enterprises. They say Brevo saves time, supports business expansion, and allows for effective campaign management without requiring a large budget or technical expertise.

Efficient campaign management

Owner

Bravo offers a comprehensive range of functionality, ensuring that all your email marketing needs, from effective campaign creation to more advanced features, are covered.

Consultor

Additionally, the ability to schedule campaigns efficiently helped me automate and optimize my marketing efforts, ensuring that messages reached the right audience at the ideal time.

91% of reviewers feel positive about Brevo’s email campaign features. Users think the platform makes it easy to create, schedule, and track campaigns with tools like automation, segmentation, and analytics. Some reviewers appreciate the ability to manage multiple lists, use templates, and monitor performance in real time. They say the campaign management process is streamlined, saving time and improving engagement. Reviewers also highlight the convenience of having campaign history and reporting accessible in one place.

Intuitive and clean interface

Sales

Brevo platform offers a seamless user experience with its intuitive interface and robust features, making learning and collaboration straightforward and effective.

Developer

The most important benefit of using Brevo is that it has a very simple and user friendly graphical user interface.

93% of reviewers feel positive about Brevo’s user interface. Some users say the interface is clean, modern, and easy to navigate, reducing the learning curve for new users. Reviewers indicate that the logical layout and uncluttered design help them find features quickly and manage campaigns efficiently. They appreciate that the interface supports both beginners and experienced users, with clear explanations and helpful prompts. Users report that the intuitive experience makes daily tasks more manageable and enjoyable.

Business Development

It offers a range of products that easily streamline my campaigns, and most importantly, it gives me the critical intel on delivery and bounce rates.

Owner and Administrator

I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.

The admin interface is clean and intuitive, and the drag-and-drop template editor makes it simple to design good-looking marketing campaigns without writing HTML by hand.

Managing Partner

Unfortunately, I was unable to get our corporate IT group to enable domain authentication given that this was not a purchase made for our entire sales team but rather just one individual so I was ultimately unable to use the platform to send prospecting emails.

onwer

For many companies, this is a tool that enables sales growth and the acquisition of new customers who would otherwise be out of reach—especially if you’re looking to expand into new markets.

Customer Service Lead

The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule.

We have to make sure the people get their booking confirmation and what we are offering on our new seasonal offers without spending a fortune on it, so we need an email delivery service.

There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.

The 300 emails per day allowance is enough for my current needs, and it gives me room to grow without immediately needing a paid plan.

Co-Founder

The free tier allows a healthy amount of daily emails that I was able to use before I had any revenue/paying customers, and then as I have grown into getting more valuable leads I happily went into the paid plan because it was right when I needed it.

Brevo vs EmailOctopus Comparison (2026)

Brevo

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives