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Emma vs Mailchimp Comparison

Overview

Emma is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder to make it...

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$89/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

55

44

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

8,345

4,642

979

150

71

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.
The analytics emma provides about mailings is very helpful in seeking to improve and testing which type of messaging works best.
With Emma we can easily create professional looking emails that look great regardless of the viewing platform. The automation is excellent.

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
Mailchimp helps me fulfill this, I love it's simplicity and easy to use software more than any others I have used.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.

Cons

There can be a delay with the email going out and it ranges in time. It's not an automatic send out which is irritating when working on a tight schedule.
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract.
There were two areas that were considerably frustrating when it came to Emma.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features139
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations97
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations1321
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma

I've used Emma for certain email integrations where Mailchimp isn't ideal.

Reviewed 3 years ago
Pros

Like Mailchimp, Emma is extremely user-friendly; I like that it's also a little simpler and has less of a learning curve overall.

Cons

Emma lacks some of the more robust fine-tuning features of Mailchimp, so it's better suited to more straightforward campaigns (as opposed to varied, multi-faceted ones).

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Emma

Wrong Choice

Reviewed 2 years ago

We do multiple enewsletters but the formatting and styling options are passé and lame.

Pros

Emma makes it easy to divide audience into small segments

Cons

It looks like the platform is still a Beta test - multiple features are glitchy and the visual editor doesn't even come close to MailChimp or ConstantContact.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Emma

Emma is simple enough, but a bit lackluster.

Reviewed 4 years ago
Pros

I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails.

Cons

Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Emma

Good product with great customer service

Reviewed 4 years ago
Pros

It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Cons

Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Emma

Excellent enterprise email marketing

Reviewed 3 years ago

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma

Can't Wait To Get Started With Emma. The Stars Will Align, I know it!

Reviewed 4 years ago
Pros

The tutorials are concise. The tactics blog sharp af. Neither is the case with MailChimp, which isn't bad either. I guess Emma just has the right vibe, if I can ever get to the tutorial and set it up lol

Cons

No one's around at night when I work on these things to authorize a few hours of free trial so I can go tell my supervisor to pay for it and get it over with. Beyond that, we'll figure out sales forth if there's a hard product market that exists that I'm not seeing anyways...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Emma

Lacks functionality, no reason to spend on Emma with so many great competitors out there

Reviewed 3 years ago

(continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up. If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine. Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity),...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

Reviewed 2 years ago

I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Pros

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able...

Cons

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp

Mailchimp Review

Reviewed 3 years ago

Good experience!

Pros

I like how it is very user friendly for beginners. I also like the free initial account. When I first started using it, I had just started my business and the free account was a nice perk. I used mailchimp for an additional 6 years once my free account turned into a paid account.

Cons

I feel like competitors like Constant Contact and Emma are making strides to be innovative and Mailchimp has stayed behind.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp

Solid web based email marketing

Reviewed 3 years ago

Overall it provided a good service for the price. We ended up moving to Emma for a more enterprise based solution but we still recommend MailChimp for smaller groups that need a cheap and easy to use solution with analytics support.

Pros

Web based templates that supported our RSS feeds helped reduce our internal workloads considerably. Not all web based email marketing vendors support this. Niche feature but very helpful in our case. Mailchimp also supports multiple users being logged into the same campaign which was helpful for collaborating. Analytics were very helpful compared to our previous email vendor.

Cons

The UI could be flakey at times and we had some minor technical support issues. Support could be a bit slow to respond and not always good about escalating if they couldn't find a solution.

Emma vs. Mailchimp

See how Emma and Mailchimp stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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