Emma vs Mailchimp Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Matthew Solarski

I've used Emma for certain email integrations where Mailchimp isn't ideal.

2018-03-24

Pros

Like Mailchimp, Emma is extremely user-friendly; I like that it's also a little simpler and has less of a learning curve overall.

Cons

Emma lacks some of the more robust fine-tuning features of Mailchimp, so it's better suited to more straightforward campaigns (as opposed to varied, multi-faceted ones).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Emma Reviews
Emma
Campaign designer for email marketing
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Zeke Dolezalek

Emma is simple enough, but a bit lackluster.

2017-11-09

Pros

I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails.

Cons

I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Emma Reviews
Emma
Campaign designer for email marketing
Read more
Anonymous
Associate Program Manager for Development Services (Hospital & Health Care company, 10001+ employees)
Verified Reviewer

Good product with great customer service

2017-10-05

Pros

It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Cons

Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Emma Reviews
Emma
Campaign designer for email marketing
Read more
Anonymous
(Higher Education company, 1001-5000 employees)

Excellent enterprise email marketing

2018-08-30

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Emma Reviews
Emma
Campaign designer for email marketing
Read more
Pablo Manriquez

Can't Wait To Get Started With Emma. The Stars Will Align, I know it!

2017-09-24

Pros

Neither is the case with MailChimp, which isn't bad either.

Cons

No one's around at night when I work on these things to authorize a few hours of free trial so I can go tell my supervisor to pay for it and get it over with. Beyond that, we'll figure out sales forth if there's a hard product market that exists that I'm not seeing anyways...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Other

Source: Capterra
Helpful?   Yes   No
Emma Reviews
Emma
Campaign designer for email marketing
Read more
Cory Neg

Lacks functionality, no reason to spend on Emma with so many great competitors out there

2018-09-27

(continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp. - Their email templates are NOT fully cross-browser or cross-platform compatible

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Emma Reviews
Emma
Campaign designer for email marketing
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Mailchimp Review

2018-10-16

Good experience!

Pros

I like how it is very user friendly for beginners. I also like the free initial account. When I first started using it, I had just started my business and the free account was a nice perk. I used mailchimp for an additional 6 years once my free account turned into a paid account.

Cons

I feel like competitors like Constant Contact and Emma are making strides to be innovative and Mailchimp has stayed behind.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Higher Education company, 1001-5000 employees)

Solid web based email marketing

2018-08-30

We ended up moving to Emma for a more enterprise based solution but we still recommend MailChimp for smaller groups that need a cheap and easy to use solution with analytics support.

Pros

Web based templates that supported our RSS feeds helped reduce our internal workloads considerably. Not all web based email marketing vendors support this. Niche feature but very helpful in our case. Mailchimp also supports multiple users being logged into the same campaign which was helpful for collaborating. Analytics were very helpful compared to our previous email vendor.

Cons

The UI could be flakey at times and we had some minor technical support issues. Support could be a bit slow to respond and not always good about escalating if they couldn't find a solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more