FraudScore - 2026 Pricing, Features, Reviews & Alternatives

FraudScore is a third-party ad fraud detection and prevention solution for businesses that buy, sell, or manage online traffic.

Our clients include direct advertisers, brands, agencies, ad networks, affiliates, and mobile app businesses. FraudScore helps teams understand traffic quality, detect suspicious activity, and prevent fraudulent conversions across CPA, CPI, CPM, CPL, and CPC campaigns.

FraudScore works with both desktop and mobile traffic and covers the entire advertising funnel - from clicks and installs to conversions and post-install events. The platform analyzes more than 150 fraud signals, including device, IP, behavioral, and traffic-source data, to identify bots, click spam, suspicious devices, VPNs and proxies, duplicate traffic, emulators, incentivized traffic, and other forms of invalid activity.

Instead of simply labeling traffic as fraud or not fraud, FraudScore takes a risk-based approach to traffic analysis. Each event is evaluated across multiple parameters, with individual fraud indicators and an overall FraudScore reflecting the probability and severity of suspicious activity. This gives teams more context and helps them understand why traffic was flagged.

Traffic can be analyzed by source, campaign, offer, event, device, IP, and other dimensions. This makes it easier to identify problematic traffic sources, investigate fraud patterns, and make informed decisions about campaign performance and traffic quality.

FraudScore offers solutions for both fraud detection and prevention. Teams can monitor and analyze traffic, identify fraudulent conversions, create custom rules, and automate fraud rejection. SmartReject can automatically reject fraudulent conversions before they are reported back to traffic partners.

The platform supports flexible integrations through Pixel, JavaScript, API, PostBack, and server-to-server connections, as well as integrations with popular attribution and advertising platforms.

With clear dashboards, detailed reports, and transparent fraud reasons, FraudScore helps marketing, user acquisition, affiliate, and ad operations teams understand their traffic, optimize campaigns, and protect their advertising budgets.