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Hootsuite vs Oktopost Comparison (2026)

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Hootsuite

Oktopost

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

3.8K

1.9K

1.3K

370

Value for money

Ease of use

Features

Customer support

69%

would recommend this app

4.5

110

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

Pros

“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”

Tim K.

Founder

“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”

Amir H.

E-Commerce Manager

“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”

Joshua F.

Marketing Assistant

Pros

“In my role as a CSM, I am normally sharing insights on my social media profile about the latest trends in the HR space, and by having an easy system to schedule and post curated content in no time it helps me position myself as an industry trusted advisor”

Alain A.

Customer Success Manager

“The analytics and reporting made it easy to demonstrate impact to stakeholders, and the integration with marketing automation and CRM tools streamlined our workflows.”

Justin S.

Director of Sales

“It’s a very intuitive platform, the integrations are excellent and Oktopost really provides visibility for the entire business of social media activity and the customer support is always excellent.”

Dominic Y.

VP Digital Marketing EMEA

Cons

“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”

Demi M.

Community Manager

“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”

Ali B.

Owner

“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”

Mike D.

Owner

Cons

“The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.”

Niki K.

Global Social Media Manager

“Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer”

Dan H.

Director of Digital Marketing

“Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.”