Hootsuite vs Oktopost Comparison

Overview

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

Oktopost is the only social media management platform that is designed and built for B2B marketers. Manage and measure from...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,264

924

258

40

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.4

(56)

5

4

3

2

1

30

19

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

The ability to add streams based on hashtags and interests are very helpful as well and have found some good content to repost this way all within one application which is nice and saves time.
The calendar is a huge help to find out best times to post. Another benefit is the ability to monitor other feeds to cultivate other great posts and people to follow.
Perfect for scheduling, visualizing your posts in advanced, seeing the previews of what it will look like, copying posts across platforms - just a perfect tool for the modern digital media agency.

Pros

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.
Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
Oktopost is nicely designed and has excellent customer service, it's a solution worth considering for your social media manager's workflow.

Cons

Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Cons

You constantly have to reconnect your social profiles without warning. This is a pain if you had a bunch of social scheduled in advance because you don't know it never posted until it's too late.
The dashboard and Manage post icons are different and it's confusing which one to operate from as both an employee advocate and a social media manager.
Streams could use some refinement -- it's the one area I struggle to figure out.
  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features70
  • @mentions
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • HIPAA Compliance
  • Image Library
  • Inbox Management
  • Incentive Programs
  • Keyword Tracking
  • Lead Generation
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Risk Alerts
  • Role-Based Permissions
  • SMS Marketing Managment
  • Search Functionality
  • Single Sign On
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features46
  • @mentions
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data Collection
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • HIPAA Compliance
  • Image Library
  • Inbox Management
  • Incentive Programs
  • Keyword Tracking
  • Lead Generation
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Risk Alerts
  • Role-Based Permissions
  • SMS Marketing Managment
  • Search Functionality
  • Single Sign On
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations134
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations18
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend6/10

Share this review:

Oktopost

Great tool for small scale social teams

Reviewed 3 years ago
Pros

This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns.

Cons

The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Oktopost

Good social media software - good tools and fair priced

Reviewed 2 years ago

I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.

Pros

Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.

Cons

Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.

Hootsuite vs. Oktopost

See how Hootsuite and Oktopost stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.