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Hootsuite vs SocialPilot Comparison (2026)

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Good recommendations?

Hootsuite logo

Hootsuite

SocialPilot logo

SocialPilot

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Social media management platform for agencies and teams covering scheduling, AI content creation, social inbox, analytics, white-label reporting, and client collaboration across 10 networks.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

30

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.8K

5

4

3

2

1

1.9K

1.3K

370

49

37

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.4

376

5

4

3

2

1

200

139

24

9

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
75%
would recommend this app

Pros

“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK

Tim K.

Founder

“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH

Amir H.

E-Commerce Manager

“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Verified reviewer profile picture

Joshua F.

Marketing Assistant

Pros

“There are a few areas that could be more advanced, particularly analytics and some platform-specific publishing options, but they have not been major problems in day-to-day use.”
Verified reviewer profile picture

Furkan A.

Founder

“It has made our social media workflow easier to manage, especially when working with multiple accounts and planning content ahead of time.”
Verified reviewer profile picture

Furkan A.

Founder

“Preparing content in batches and seeing everything on a calendar makes weekly planning much easier.”
Verified reviewer profile picture

Furkan A.

Founder

Cons

“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM

Demi M.

Community Manager

“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB

Ali B.

Owner

“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD

Mike D.

Owner

Cons

“SocialPilot's cons include limited advanced analytics, relatively high pricing, occasional performance issues, restricted customization, and a learning curve.”
Verified reviewer profile picture

Maryam I.

Graphic Designer

“The user interface isn’t that great and hard to learn.”
JC

Jackson C.

Information technology manager

“I didnt like that the system frequently forced us to reconnect social media accounts, especially when there was no changes made to the accounts.”
BC

Blake C.

Senior Program Manager

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features144
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Blogs
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Lead Management
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features51
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Blogs
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Lead Management
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations97
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Bitly
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • ChatGPT
  • Chatfuel
  • Claude
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • Pinterest
  • PromoRepublic
  • Quid
  • Rebrandly
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • Sniply
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • YouTube
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM
  • Total integrations18
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Bitly
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • ChatGPT
  • Chatfuel
  • Claude
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • Pinterest
  • PromoRepublic
  • Quid
  • Rebrandly
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • Sniply
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • YouTube
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM

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