IBM Watson Campaign Automation Pricing, Features, Reviews & Comparison of Alternatives

IBM Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

5.0/5 (3 reviews)

IBM Watson Campaign Automation overview

What is IBM Watson Campaign Automation?

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which enables the personalization of customer journeys across multiple channels including SMS, email, mobile push, and social media. The software offers tools for campaign automation, A/B testing, lead scoring, interactive reporting, and more.

With Watson Campaign Automation’s design canvas, users can create custom multi-step, multi-channel campaigns collaboratively with their marketing team colleagues. Multiple digital channels, including web, email, SMS, social media, and mobile push can be combined in a single campaign. The IBM journey designer allows users to create customer journey maps, share these with their colleagues, and use them to establish common goals and designed optimal customer experiences. Campaigns can be personalized, and A/B/n (multivariate) testing enables the identification of best-performing messages, and optimization of campaign open and click-through rates.

The AI-powered Watson Marketing Assistant provides users with access to a variety of information, including campaign reports, KPIs, trends, industry benchmarks, performance predictions, and more, through the self-learning conversational interface. Users can also hover over graphs and charts to view insights into possible campaign optimizations. Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure actual results against investment to determine future marketing spend.


Pricing options
Value for money
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Business size



United States

Supported languages

English, Danish, Dutch, Finnish, French and 14 other languages, German, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Thai
IBM Watson Campaign Automation screenshot: The visual canvas allows users to design custom multi-step, multi-channel marketing campaignsWatson Assistant for Marketing: This is not a demo.IBM Watson Campaign Automation screenshot: Email templates can be created and managedIBM Watson Campaign Automation screenshot: Leads can be scored using prospect behavior to identify qualified leadsIBM Watson Campaign Automation screenshot: The journey designer allows users to create customer journey maps

IBM Watson Campaign Automation reviews


Very good
Value for money
Ease of use
Customer support
Iván Briceño

The Personality Analysis Of Social Networks Is Already Possible

Used weekly for 6-12 months
Reviewed 2020-01-14
Review Source: GetApp

With IBM Whatson we build behavior patterns to improve our digital marketing. With IBM Watson we build and manage our AI at the enterprise level. Personality profiles based on data extracted from social networks such as twitter allows us to determine behaviors to improve our marketing.

With a flexible and optimized information architecture, Whatson allows us to accelerate production and deployment based on AI. With Whatsaon we can create predictive models of customer behavior, with this we make more accurate predictions, we can automate the processes, and increase the user experience.

Being a new technology, the new vocabulary is always complex, the semantics used by the reports must be optimized and adapted very well.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Daniel Heimbrock

Capable and Easier Than Salesforce Marketing Cloud

Used weekly for 1-2 years
Reviewed 2018-05-01
Review Source: Software Advice

Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

Rating breakdown

Ease of use

Likelihood to recommend: 10/10

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Amanda Gerlinger Mateo

Best tool for CRM

Used daily for 1-2 years
Reviewed 2019-09-16
Review Source: Capterra

It is a great tool that I use daily for my campaigns. I can schedule my emails in advance which is great, but also afterwards see the heatmaps of my emails to see what went good and what was not clicked that much in order for me to improve it in future emails.

The scheduling system because it has a quality check before scheduling which is very useful in case you used an experience in a wrong way.

The customer service because more than once some of my emails were scheduled, but then not send because there was an error. I got a case notification via email of the customer team, but more than once they could not tell what exactly was going wrong and causing the error.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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IBM Watson Campaign Automation pricing

Pricing options
View Pricing Plans

Essentials, Standard and Premium packages are available.
Contact IBM for full pricing information.

IBM Watson Campaign Automation features

Campaign Analysis
Campaign Segmentation
Content Management
Customizable Templates
Drag & Drop Interface
Multi-Channel Marketing
Reporting & Statistics
Template Management

API (590 other apps)
Activity Dashboard (400 other apps)
Automatic Notifications (230 other apps)
Campaign Management (395 other apps)
Customizable Branding (308 other apps)
Data Import/Export (281 other apps)
Email Marketing Management (216 other apps)
Engagement Analytics (285 other apps)
Monitoring (263 other apps)
Real Time Analytics (262 other apps)
Social Media Integration (335 other apps)
Third Party Integration (391 other apps)

Videos and tutorials

Additional information for IBM Watson Campaign Automation

Key features of IBM Watson Campaign Automation

  • Customer journey building
  • Marketing automation
  • Behavioral data
  • AI-powered Watson Assistant
  • Sales intelligence
  • Industry benchmarking
  • Campaign design
  • Customer journey personalization
  • Dynamic content
  • CRM integration
  • Lead scoring
  • Multi-channel communication
  • Planning & budgeting
  • Campaign automation
  • A/B/n testing
  • Message templates
  • Multi-channel marketing
  • Analytics/ROI tracking
  • Performance management
  • Performance reporting
  • Lead management
View All Features


Multi-step, multi-channel marketing campaigns can be designed and automated through the visual canvas, with teams able to collaborate on campaign programs and blend channels including SMS, social, email, and mobile push.

Leads can be scored using prospect behavior to identify quality leads, and nurtured to reduce customer acquisition costs and maximize budget.

Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure investment against actual results to decide how marketing budgets can be spent most effectively.

Campaign emails, landing pages, push notifications, and other content can be personalized to increase engagement, with A/B/n (multivariate) testing to optimize marketing messages.

The AI-powered Watson marketing assistant provides users with access to KPIs, open rates, tone analysis, industry benchmarks, campaign reports, trends, performance predictions, and more, through its self-learning, conversational interface.