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Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

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Watson Campaign Automation Pricing, Features, Reviews and Alternatives

Watson Campaign Automation product overview

What is Watson Campaign Automation?

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which enables the personalization of customer journeys across multiple channels including SMS, email, mobile push, and social media. The software offers tools for campaign automation, A/B testing, lead scoring, interactive reporting, and more.

Key benefits of using Watson Campaign Automation

  • Multi-step, multi-channel marketing campaigns can be designed and automated through the visual canvas, with teams able to collaborate on campaign programs and blend channels including SMS, social, email, and mobile push.

  • Leads can be scored using prospect behavior to identify quality leads, and nurtured to reduce customer acquisition costs and maximize budget.

  • Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure investment against actual results to decide how marketing budgets can be spent most effectively.

  • Campaign emails, landing pages, push notifications, and other content can be personalized to increase engagement, with A/B/n (multivariate) testing to optimize marketing messages.

  • The AI-powered Watson marketing assistant provides users with access to KPIs, open rates, tone analysis, industry benchmarks, campaign reports, trends, performance predictions, and more, through its self-learning, conversational interface.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk

    Training options

    Videos

    Watson Campaign Automation features

    Functionality

    4.5

    /5

    4

    Total features

    22

    2 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Customizable Templates
    Campaign Analytics
    Content Management
    Template Management
    Multi-Channel Marketing
    Drag & Drop

    Watson Campaign Automation users reviews

    Overall Rating

    4.5

    /5

    4

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.25/10
    Rating distribution

    5

    4

    3

    2

    1

    3

    0

    1

    0

    0

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The Personality Analysis Of Social Networks Is Already Possible

    Reviewed 2 years ago

    With IBM Whatson we build behavior patterns to improve our digital marketing. With IBM Watson we build and manage our AI at the enterprise level. Personality profiles based on data extracted from social networks such as twitter allows us to determine behaviors to improve our marketing.

    Pros

    With a flexible and optimized information architecture, Whatson allows us to accelerate production and deployment based on AI. With Whatsaon we can create predictive models of customer behavior, with this we make more accurate predictions, we can automate the processes, and increase the user experience.

    Cons

    Being a new technology, the new vocabulary is always complex, the semantics used by the reports must be optimized and adapted very well.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Best tool for CRM

    Reviewed 3 years ago

    It is a great tool that I use daily for my campaigns. I can schedule my emails in advance which is great, but also afterwards see the heatmaps of my emails to see what went good and what was not clicked that much in order for me to improve it in future emails.

    Pros

    The scheduling system because it has a quality check before scheduling which is very useful in case you used an experience in a wrong way.

    Cons

    The customer service because more than once some of my emails were scheduled, but then not send because there was an error. I got a case notification via email of the customer team, but more than once they could not tell what exactly was going wrong and causing the error.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend3/10

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    Great rate of delivery, not easy to customize. Html knowledge required

    Reviewed 5 months ago

    We were using this software to send email campaigns to our massive database of users. We could customize and segment campaigns based on different subscriptions. It helped us to develop better email communications

    Pros

    Great speed to send out email marketing campaigns to massive databases. Customer service is a must sometimes and superb deliverability. Customize sendings addid custom fields to emails

    Cons

    Not easy to implement with old salesforce, it was a little bit outdated compared to mailchimp and similar software. No option to build responsive email templates with click and drag system. html and css needed to build responsive email templates.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Capable and Easier Than Salesforce Marketing Cloud

    Reviewed 4 years ago
    Pros

    Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

    Cons

    Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

    Watson Campaign Automation FAQs and common questions

    Q. Who are the typical users of Watson Campaign Automation?

    Watson Campaign Automation has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Watson Campaign Automation support?

    Watson Campaign Automation supports the following languages:
    Korean, French, Danish, Swedish, Turkish, Japanese, Finnish, Russian, Hungarian, Italian, Polish, Thai, Portuguese, Dutch, Norwegian (Bokmal), English, Hebrew, German, Spanish


    Q. Does Watson Campaign Automation offer an API?

    No, Watson Campaign Automation does not have an API available.


    Q. What level of support does Watson Campaign Automation offer?

    Watson Campaign Automation offers the following support options:
    Knowledge Base, Email/Help Desk

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