iContact vs Mailchimp Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$10.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

312

160

42

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

7,780

4,346

913

141

63

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

Mailchimp is a great, easy to use software with good pricing, even for small businesses. Customer service is exceedingly friendly and deals with inquiries in a very timely manner.
We like the ease of creating visually appealing emails to our staff. They are simple to make for someone who is not a graphic designer or very creative.
It is so easy to use and the templates make it really easy to build emails that look great on all devices. List control and segmentation is easy and it is pretty affordable.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

In addition, No easy segmentation. The extension that connects to Magento is awful and there is again no real support for that either.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Bulk Send
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Graphical Workflow Editor
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • Preview Functionality
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Rules-Based Workflow
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Website Integration
  • Workflow Management
  • eCommerce Integration
  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Bulk Send
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Geolocation
  • Graphical Workflow Editor
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • Preview Functionality
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Rules-Based Workflow
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Website Integration
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations1202
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating