iContact vs Mailchimp

Brevo

Gmail

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Vice President, Sales and Marketing

Customer contact support, working remotely, not that very interested in helping.

Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Automated Publishing

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Library

Content Management

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Qualification

List Management

Mailing List Management

Marketing Automation

Mobile Optimization

Multi-Account Management

Multi-Campaign

Multivariate Testing

Performance Metrics

Post Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reporting/Analytics

Reporting & Statistics

Response Management

ROI Tracking

Segmentation

Social Media Integration

Spam Blocker

Subscriber Management

Subscription Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

Some reviewers find iContact affordable and appreciate its reasonable pricing, especially for nonprofits and high-volume needs. However, some users say it is more expensive than competitors, and they report frustration with limited entry-level features and extra charges.

Value for money

Reviews for iContact come from a wide variety of industries, including marketing and advertising (8% of reviewers), non-profit organization management (6%), and computer software (4%). The most frequent use case for iContact cited by reviewers is email marketing (87% of reviewers).

iContact

Web-based

Android

Constant Contact

MailerLite

Basic

Inconsistent formatting experience

71% of reviewers feel negative about iContact’s text and HTML formatting. Users report frequent frustrations with inconsistent font styles, spacing issues, and difficulty aligning elements within the editor. Reviewers indicate that making simple adjustments, such as margins or paragraph spacing, can be cumbersome and sometimes requires manual HTML edits. They say the WYSIWYG editor is clunky and occasionally glitchy, with formatting not always responding as expected. Some users mention problems with copying and pasting content, as well as discrepancies between desktop and mobile displays.

Higher cost concerns

Owner

This meant our yearly cost for the service increased by $336.

35% of reviewers feel negative about iContact’s pricing. Users think the platform is more expensive than competitors, especially for businesses with limited budgets or those needing advanced features. Reviewers mention frustration with the lack of a free trial or freemium version, and say scaling up in contacts or features can significantly increase costs. Some users report that essential features are only available in higher-tier plans, making the entry-level subscription feel limited. They also note that price increases and additional charges can be unexpected and burdensome.

Streamlined newsletter creation

Corresponding Secretary

I love being able to schedule the publication date and time (with the time zone verification) and the feature that lets me see how the newsletter will appear on a PC and on a smart phone.

97% of reviewers feel positive about iContact’s newsletter features. Reviewers appreciate how easy it is to design, schedule, and send newsletters using a variety of templates and customization options. They say the platform helps them maintain regular communication with clients and subscribers, supporting business growth and engagement. Users indicate that tools like sample sending, auto-responders, and previewing on different devices make the process efficient and professional. They find managing contact lists and reusing newsletter formats straightforward, which helps them keep their audience informed and interested.

Efficient campaign management tools

Managing Solicitor

With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates.

Network Administrator/Office 365 Administrator/Video Production/Photography

Even if you are not familiar with email marketing campaigns iContact makes the process a breeze with intuitive user interface and automated processes and even greater templates.

92% of reviewers feel positive about iContact’s email campaign capabilities. Users indicate the platform streamlines campaign creation with an intuitive interface and a wide selection of templates. Reviewers appreciate the robust analytics and reporting tools, which help them track performance and audience engagement. They say automation features and custom workflows simplify managing large-scale campaigns and allow for effective targeting. Users think the ability to quickly launch and organize campaigns saves them time and increases their marketing impact. They find the system reliable for both mass emailing and personalized content delivery.

Responsive and knowledgeable support

93% of reviewers feel positive about iContact’s customer support. Users report that support staff are responsive, thorough, and willing to go above and beyond to resolve issues. Reviewers appreciate having access to dedicated representatives who offer strategic advice and technical guidance. They say support is easily accessible via phone or chat, and issues are typically addressed quickly. Some users highlight the value of ongoing training and proactive communication from the support team, which helps them maximize the platform’s potential and troubleshoot problems efficiently.

Coach

I was required to download 1,200 newsletters and 600 drafts one by one, with no bulk export option available.

Customer Experience and Operations Manager

iContact enables me to create, customize and send marketing emails with the help of lots of free email templates.

Software Engineer

iContact offers a lot of free email templates which allows me to create, customize and send high volume outbound marketing emails.

Designer

I can create, customize, and send many outbound marketing emails that produce quality leads.

In addition, the platform no longer offers the flexibility and tools available in other services today.

icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority.

Photographer

iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation.

For years they were pretty good and had good customer service by phone, email and chat.

In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024.

The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website.

Adding new contacts, creating and sending emails, and reviewing reports was all very simple.

The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience.

Sales and Marketing Specialist

I love how easy it is to create an email,template add graphics, including video links and more.

The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns.

Sales Executive

Ever since ai started using iContact, it has never been daunting to carry out marketing strategies by creating, customizing and sending high volume outbound marketing emails.

Head Operations and Sales

I am able to create, customize and send high volume outbound marketing emails with iContact.

Agribusiness Manager

iContact enables me to save time by creating marketing emails via drag and drop functionality.

Also, I would like to connect multiple social media accounts.

Enterprise Account Executive

iContact mobile application has deficiencies in features compared to it’s cloud based solution for mobile and PC.

Creative Lead - Digital Marketing 

I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.

Owner/Founder

I can see who engages, who engages more than once, and I can target them for a more personalized follow-up

Digital Media Specialist

Templates are created with lots of extra lines and blank spaces, meaning I often have to remove those before I'm able to use iContact with Salesforce to send to effectively send an email to a list.

Business Development and Marketing Lead

iContact makes it easy to create, customize, send and manage email deliverability.

Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me.

Director Information & Communication Technology

We could easily segment data to target email marketing.

One of the things I liked most about iContact was its robust email marketing features.

Copywriter and Graphic Design

They let you have an option to send it out to 500 people for free.

Marketer

I really enjoy being able to make every email it's own through creation.

Medical Laboratory Technicians

iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.

I don’t use templates, but build my emails from scratch.

Marketing Team Lead

I have used iContact for an extended duration now and it barely fail to accomplish my needs.

President

I really like its ease of use and the amount of features it offers me to maximize my email marketing efforts.

I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two.

Unfortunately, iContact doesn’t have freemium version.

The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities.

It is also not obvious to some readers when the message has been clipped. If the reader’s newsletter is clipped and they don’t see the entire message, the Dashboard does not register that as an “open.”

Web Communications Specialist

We were able to create our own in-house templates to use for different divisions within the department.

You need to follow their templates and I find that it is very rigid.

Service provider

It's inexpensive and has a free version for beginners.

They have very good templates and it is very easy to use. Plus, they have very good costumer service.

Deputy Director

I found the formatting of emails a bit difficult in icontact and as an occasional user it felt intimidating at times.

Communications Cordinator

I copy reuse & recreate and get my weekly information to members without spending a lot of time.  

Executive Director

I love the ability to track clicks and see what members are gravitating too.

iContact allows me to create quality messaging with minimal effort.

It is a good product, easy to use, user friendly and allows us flexibility to do most               things,

Managing Director 

Email Marketing, Landing Page functions, Email Automation, Email & contact management

Email Sending

Email Campaigns

User Interface

Pricing

Newsletters

Bugs and Issues

Ease of Use

Templates

Small Business

Mid-size Business

Large Enterprises

Freelancers

Some reviewers find iContact affordable and appreciate its reasonable pricing, especially for organizations with growing contact lists or those seeking a cost-effective alternative to other platforms. They say the software offers good value for money, with a feature set that matches or exceeds their expectations for the price. Some users report that iContact is easy to use and that its pricing is fair compared to similar products, particularly highlighting special nonprofit rates and affordability for student or outreach programs. Reviewers appreciate that the platform is economical for higher-volume needs and that its functionality justifies the cost for many use cases.

However, some users say iContact is more expensive than competitors, particularly for businesses with small lists or limited budgets. They indicate that entry-level plans lack certain key features, and scaling up contact lists or accessing additional functionalities often requires moving to higher-priced tiers. Some reviewers feel the absence of a robust free plan or free trial limits their ability to assess value before committing. Users think the cost can increase significantly as needs grow, and some report frustration with extra charges for features or plan upgrades. Reviewers also mention that other platforms may offer better pricing or more generous free options.

ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

The Email Marketing Platform That Does It All!!!

Mailchimp's customer support is slow to respond to tickets, and the prices are much higher for large businesses.

Founder

In addition, it has 24/7 customer service support. Plus, it has automated message that reduces marketing efforts.

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

iContact vs Mailchimp Comparison (2026)

iContact

Mailchimp

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives