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iContact vs Mailchimp Comparison

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Overview

Category Leaders

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact...

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

318

162

45

5

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

8,570

4,774

1,005

155

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

NK

Nick K.

I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.

Jessica R.

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

MA

Melanie A.

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

KK

Kari K.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

HL

Heather L.

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

KO

Karen O.

Cons

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.

BH

Brian H.

They tried to steal another month of billing and made me dispute with my CC company.

Dov K.

Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

BH

Brian H.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features65
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features121
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations92
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations1475
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

iContact logo

iContact

Looking for an alternative

Reviewed 2 years ago

We send out monthly HTML emails blast to our donors and this could replace Mailchimp for us.

Pros

This could potentially replace mailchimp for us, we are looking for a more inexpensive alternative to Mailchimp.

Cons

It doesn’t have a powerfull segmenting tool like Mailchimp and also the A\B testing is a little more difficult however it’s still a great alternative.

Vendor response

Hello Mohammed, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

iContact logo

iContact

Having used Mailchimp fairly exclusively for many years, I found iContact to be messy.

Reviewed 3 years ago

Having used it for a few years, it served us well. Was it my favorite? No. I think it honestly comes down to the features. If iContact has more of what you're looking for, you should try it out.

Pros

The feature set is iContact's strong suit. It includes all the tools -- good tools -- for email marketing.

Cons

It's not nearly as easy to use as Mailchimp. However, if I had never used Mailchimp before, I wouldn't have any complaints.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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iContact logo

iContact

Great but no MailChimp

Reviewed 3 years ago
Pros

This was a simple to use software for email building and list management.

Cons

It seemed really limited and couldn't do as much as I remember mailchimp having. I

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Email editing & preview is better than MailChimp. Emails look better as well.

Reviewed 4 years ago

Easy to use editor. Easy to preview what emails will look like on devices.

Pros

I also use MailChimp and find iContact's editing and email preview features to be superior. Also my email designs seem to look better when received if I created in iContact instead of MailChimp. I use both, depending on the client.

Cons

Could be less expensive for low end users? Perhaps adopt a 'freemium' pricing model? When it's a small client it's hard to justify the expense, even though it's better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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iContact logo

iContact

Basic email marketing for simple users.

Reviewed 2 years ago

I switched to Mailchimp because of how it allows me to create and send email sequences.

Pros

I like how it allows me to send very basic emails to groups of customers. It is also very easy to use.

Cons

Overall, the software wasn’t right for me. I don’t like how I can’t track many metrics and UTM variables.

Vendor response

Hello, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

iContact logo

iContact

Good stuff

Reviewed 3 years ago

It's probably the best. Mailchimp is just not as intuitive, and the help system there is skimpy

Pros

This product is designed for people that like to do it themselves, but want help when they get stuck

Cons

I wish there was a better way to insert images into a paragraph as a left or right justified image

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Very user-friendly. Not much experience needed.

Reviewed 4 years ago

A simplified way to use an email platform system. It's organized and keeps me on track for goals.

Pros

It's pretty simple and user-friendly to build an email. I also like the analytics feature. It is very useful that I'm able to export lists to my team also. It's a very organized system.

Cons

I have found that my emails are more likely to end up in spam with IContact than when I used MailChimp.

Vendor response

Thank you so much for taking the time to write this review! We are delighted to hear that you find iContact to be so well organized. We absolutely want to make learning and continuing to work with our system as straightforward as possible. We also welcome your feedback concerning emails going into spam. We have a Deliverability team that focuses on maintaining the best inbox delivery rates that we can achieve. We are happy to pass this information along to them so it can be taken into account while we consistently work to advance our product.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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iContact logo

iContact

Great product with great support.

Reviewed 4 years ago
Pros

The ability to personalize emails for our customer is great. It really allows us to stand out from other dealerships, and allows us to update our customer records more frequently.

Cons

Would like it to be more interactive on a mobile device. If a mobile application was created similar to MailChimps mobile application that could be beneficial.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Amazing and feature-rich

Reviewed 3 years ago

iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off.

Pros

I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to...

Cons

My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Efficient and Excellent Price Point

Reviewed 3 years ago

It's been good and I have been going back and forth between MailChimp. I do prefer iContact for the pricing but the template creation could bump up it's game a little bit.

Pros

I think adding in contacts, whether it be one or several, is very easy. I love that it weeds out the duplicates for me, especially with the system I have to copy and paste the contact info from.

Cons

The software doesn't work right in Google Chrome which is slightly inconvenient since I work out of Chrome 99% of the day. I have to use Microsoft Edge to use the software correctly. And the templates, while nice they can be strict and unforgiving. The spacing in between Enter's is a little large and out of control too. And the issue with not posting a picture to the Facebook anymore is beyond annoying. I have to take the archived URL and then put that into Facebook and then I can input a picture. It was better when they made it look like an article on Facebook.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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iContact logo

iContact

Great reporting and great features

Reviewed 7 months ago

Love it. It's easy to use and the reporting options make my post-campaign job easy. In past jobs I've used Mailchimp and Constant Contact, however iContact is much better in my opinion. There are less restrictions on designing the email while still having an easy to use WYSIWYG with drag and drop functionality.

Pros

The reporting. When I need to throw stats on Power Point I just take a screen shot of the results page. It also has the ability to compare the results of multiple messages with just a couple clicks. Everything is well formatted, graphical and very informative.

Cons

Can get cluttered if you are sending a bunch of emails. We send emails on behalf of dozens of clients, often the same subject line. I'd love a way to better organize our drafts and our sent messages.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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iContact logo

iContact

Friendly customer service folks, quick to create emails

Reviewed 4 years ago
Pros

Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month.

Cons

Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item)

Vendor response

Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Easy-Peasy E-Newsletters!

Reviewed 3 years ago

E-newsletters for school families! Excellent. Way better than our experience with iContact.

Pros

It's very easy to grasp and use. The tutorial is just right and everything is intuitive. It's been awesome. Spam-proof so that your messages are less likely to end up in your contacts' spam folders.

Cons

When I have a template with a side-bar, I never know what size image I can put on the body copy side that does NOT make the sidebar copy reflow to the bottom of the message. There seems to be a size that's too big but nothing says you've crossed that line until you see it after you've sent the e-newsletter to your contacts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Great for freelancer and SMB email marketing, not a CRM replacement

Reviewed 23 days ago

MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Pros

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email...

Cons

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for...