iContact Email Marketing vs Mailchimp Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Eric Dye

Having used Mailchimp fairly exclusively for many years, I found iContact to be messy.

2018-06-07

Having used it for a few years, it served us well. Was it my favorite? No. I think it honestly comes down to the features. If iContact has more of what you're looking for, you should try it out.

Pros

The feature set is iContact's strong suit. It includes all the tools -- good tools -- for email marketing.

Cons

It's not nearly as easy to use as Mailchimp. However, if I had never used Mailchimp before, I wouldn't have any complaints.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
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Email marketing & social media marketing software
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Evan Casper

Great but no MailChimp

2018-11-01

Pros

This was a simple to use software for email building and list management.

Cons

It seemed really limited and couldn't do as much as I remember mailchimp having.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Stewart Griffith

Email editing & preview is better than MailChimp. Emails look better as well.

2018-04-10

Easy to use editor. Easy to preview what emails will look like on devices.

Pros

I also use MailChimp and find iContact's editing and email preview features to be superior.

Cons

Could be less expensive for low end users? Perhaps adopt a 'freemium' pricing model? When it's a small client it's hard to justify the expense, even though it's better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Paul Stokstad

Good stuff

2018-09-10

It's probably the best. Mailchimp is just not as intuitive, and the help system there is skimpy

Pros

This product is designed for people that like to do it themselves, but want help when they get stuck

Cons

I wish there was a better way to insert images into a paragraph as a left or right justified image

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
(Building Materials company, 11-50 employees)

Very user-friendly. Not much experience needed.

2018-04-06

A simplified way to use an email platform system. It's organized and keeps me on track for goals.

Pros

It's pretty simple and user-friendly to build an email. I also like the analytics feature. It is very useful that I'm able to export lists to my team also. It's a very organized system.

Cons

I have found that my emails are more likely to end up in spam with IContact than when I used MailChimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from iContact


Thank you so much for taking the time to write this review! We are delighted to hear that you find iContact to be so well organized. We absolutely want to make learning and continuing to work with our system as straightforward as possible. We also welcome your feedback concerning emails going into spam. We have a Deliverability team that focuses on maintaining the best inbox delivery rates that we can achieve. We are happy to pass this information along to them so it can be taken into account while we consistently work to advance our product.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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John Streeper

Great product with great support.

2017-12-15

Pros

The ability to personalize emails for our customer is great. It really allows us to stand out from other dealerships, and allows us to update our customer records more frequently.

Cons

If a mobile application was created similar to MailChimps mobile application that could be beneficial.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
(Marketing and Advertising company, 1-10 employees)

Amazing and feature-rich

2018-11-07

iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off.

Pros

I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game. Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails.

Cons

Most of their competitors have like MailChimp and mailerlite.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Jill White

Efficient and Excellent Price Point

2018-09-05

It's been good and I have been going back and forth between MailChimp. I do prefer iContact for the pricing but the template creation could bump up it's game a little bit.

Pros

I think adding in contacts, whether it be one or several, is very easy. I love that it weeds out the duplicates for me, especially with the system I have to copy and paste the contact info from.

Cons

The software doesn't work right in Google Chrome which is slightly inconvenient since I work out of Chrome 99% of the day. I have to use Microsoft Edge to use the software correctly. And the templates, while nice they can be strict and unforgiving. The spacing in between Enter's is a little large and out of control too. And the issue with not posting a picture to the Facebook anymore is beyond annoying. I have to take the archived URL and then put that into Facebook and then I can input a picture. It was better when they made it look like an article on Facebook.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
(Financial Services company, 201-500 employees)

Friendly customer service folks, quick to create emails

2018-03-29

Pros

Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good.

Cons

Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from iContact


Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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