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Improvado vs Y42 Comparison (2026)
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Good recommendations?
Overview
Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.
Y42 is the only easy yet scalable data platform for loading, transforming, connecting, visualizing and sharing data, offering no-code & SQL. The end-to-end tool is based on the client's own DWH and can be 100% UI-operated, making Y42 the solution of choice for many growing eCommerce and DTC brands.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
22
5
4
3
2
1
15
6
0
0
1
- Value for money
- Ease of use
- Features
- Customer support
86%
would recommend this app4.9
16
5
4
3
2
1
15
1
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
100%
would recommend this appPros
“The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result”
TH
Tyler H.
Associate Director, Business Intelligence
Pros
Not enoughreviews yet
Cons
Not enoughreviews yet
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review4 years ago
- Vendor responds to reviews
- Last review4 years ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Audit Trail
- Auto Extraction
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Benchmarking
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- ETL
- ETL - Extract Transfer Load
- Email Address Extraction
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- Image Extraction
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Publishing/Sharing
- Purchasing & Receiving
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Rules-Based Workflow
- SEO Management
- SSL Security
- SaaS Operations Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Task Scheduling
- Third-Party Integrations
- Trend/Problem Indicators
- User Management
- Version Control
- Total features38
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Audit Trail
- Auto Extraction
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Benchmarking
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- ETL
- ETL - Extract Transfer Load
- Email Address Extraction
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- Image Extraction
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Attribution
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Metrics
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Publishing/Sharing
- Purchasing & Receiving
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Rules-Based Workflow
- SEO Management
- SSL Security
- SaaS Operations Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Task Scheduling
- Third-Party Integrations
- Trend/Problem Indicators
- User Management
- Version Control
Integrations
- Total integrations93
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Aircall
- Algolia
- Amazon DSP
- Amazon DynamoDB
- Amazon Redshift
- Amazon S3
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Choozle
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Data Studio
- Google Sheets
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Invoca
- Iterable
- Jira
- Klaviyo
- Kochava
- LinkedIn for Business
- LiveRamp
- Looker
- MariaDB
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- MikMak
- Mixpanel
- MySQL
- NetSuite
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- PayPal
- Pipedrive
- Piwik PRO
- PostgreSQL
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- Salesforce Sales Cloud
- Salsify
- Semrush
- ShareASale
- Shopify
- Shopify POS
- Simpli.fi
- Siteimprove
- Skai
- Snapchat for Business
- Sprout Social
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- Twitter/X
- Typeform
- Unbounce
- WooCommerce
- Yext
- Zendesk Suite
- Zoho CRM
- Total integrations25
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Aircall
- Algolia
- Amazon DSP
- Amazon DynamoDB
- Amazon Redshift
- Amazon S3
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Choozle
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Data Studio
- Google Sheets
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Invoca
- Iterable
- Jira
- Klaviyo
- Kochava
- LinkedIn for Business
- LiveRamp
- Looker
- MariaDB
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- MikMak
- Mixpanel
- MySQL
- NetSuite
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- PayPal
- Pipedrive
- Piwik PRO
- PostgreSQL
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- Salesforce Sales Cloud
- Salsify
- Semrush
- ShareASale
- Shopify
- Shopify POS
- Simpli.fi
- Siteimprove
- Skai
- Snapchat for Business
- Sprout Social
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- Twitter/X
- Typeform
- Unbounce
- WooCommerce
- Yext
- Zendesk Suite
- Zoho CRM
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