GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Ortto vs Improvado Comparison (2026)
Add to Compare
Compare similar apps
Systeme.io
4.8
MailerLite
4.7
Brevo
4.6
Good recommendations?
Overview
Use Ortto to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamic text or use a pre-designed template.
Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
113
5
4
3
2
1
81
21
7
2
2
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this app4.5
22
5
4
3
2
1
15
6
0
0
1
- Value for money
- Ease of use
- Features
- Customer support
86%
would recommend this appPros
“They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform.”
Idir Y.
Founder
“Especially the onboarding process.”
CW
Cameron W.
Communications Manager
“It integrates well with our software and other tools like segment.”
LT
Lina T.
Principal engineer
Pros
“The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result”
TH
Tyler H.
Associate Director, Business Intelligence
Cons
“I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.”
LN
Leni N.
CEO
“Lack of flexibility when it comes to import, export and cloning existing templates”
LT
Lina T.
Principal engineer
“I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement.”
LN
Leni N.
CEO
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review5 months ago
- Vendor responds to reviews
- Last review4 years ago
Key features
- Total features131
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Autoresponders
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Benchmarking
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- ETL
- Email Address Extraction
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- For Marketing and Advertising
- Forecasting
- Forms Management
- Functions/Calculations
- Funnel Analysis
- GDPR Compliance
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- Image Extraction
- Image Library
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Interaction Tracking
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Attribution
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- Multivariate Testing
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Metrics
- Personalization
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Rules-Based Workflow
- SEO Management
- SMS Marketing
- SSL Security
- SaaS Operations Management
- Sales Analytics
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Widgets
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- API Design
- API Lifecycle Management
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Admissions Management
- Advertising Management
- Alerts/Notifications
- Application Management
- Architecture Governance
- Attribution Modeling
- Audience Targeting
- Auto Extraction
- Autoresponders
- Backup and Recovery
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Benchmarking
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Catalog Management
- Channel Analytics
- Channel Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Masking
- Data Migration
- Data Modeling
- Data Quality Control
- Data Replication
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Virtualization
- Data Visualization
- Data Warehouse
- Database Conversion
- Database Support
- Deduplication
- Diagramming
- Document Extraction
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- ETL
- Email Address Extraction
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Financial Reporting
- For Hospitality Industry
- For Marketers
- For Marketing and Advertising
- Forecasting
- Forms Management
- Functions/Calculations
- Funnel Analysis
- GDPR Compliance
- Goal Setting/Tracking
- Hierarchy Management
- Historical Reporting
- IP Address Extraction
- Image Extraction
- Image Library
- Impact Measurement
- Incentive Management
- Influencer Tracking
- Information Governance
- Integration Management
- Interaction Tracking
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Attribution
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Marketing Reports
- Marketplace Integration
- Master Data Management
- Match & Merge
- Metadata Management
- Mobile Access
- Mobile Commerce
- Mobile Dashboards
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Domain
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Programming Languages Supported
- Multiple Site Management
- Multivariate Testing
- NOSQL Database Management
- Natural Language Search
- Non-Relational Transformations
- OLAP
- Pageview Tracking
- Partner Management
- Performance Analysis
- Performance Metrics
- Personalization
- Phone Number Extraction
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Price Optimization
- Pricing Extraction
- Private Dashboards
- Process Management
- Profitability Analysis
- Promotions Management
- Public Dashboards
- Purchasing & Receiving
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Relational Database Management
- Relational Display
- Relationship Mapping
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Rules-Based Workflow
- SEO Management
- SMS Marketing
- SSL Security
- SaaS Operations Management
- Sales Analytics
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Single Page View
- Single Sign On
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Widgets
Integrations
- Total integrations26
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon S3
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Chargebee
- Choozle
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Sheets
- Gorgias
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Instapage
- Invoca
- Iterable
- Klaviyo
- Kochava
- LinkedIn for Business
- LiveChat
- LiveRamp
- Lob
- Looker
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- MikMak
- Mixpanel
- MySQL
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- Pipedrive
- Piwik PRO
- PrestaShop
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- Salesforce Sales Cloud
- Salsify
- Segment
- Semrush
- SendGrid
- ShareASale
- Shopify
- Simpli.fi
- Siteimprove
- Skai
- Slack
- Snapchat for Business
- Sprout Social
- Squarespace
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- Twilio
- Twitter/X
- Typeform
- Unbounce
- WooCommerce
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Total integrations93
- ActiveCampaign
- AdRoll
- Adobe Analytics
- Adobe Commerce
- Adobe Workfront
- Ahrefs
- Algolia
- Amazon DSP
- Amazon Redshift
- Amazon S3
- AppTweak
- AppsFlyer
- Authoritas
- Awin
- BigCommerce
- Botify
- Box
- CTM
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Chargebee
- Choozle
- Criteo
- Databricks
- Deputy
- Dotdigital
- Dynamic Yield
- Eventbrite
- Everflow
- Fanpage Karma
- Firebase
- Freshdesk
- Google Ads
- Google Analytics 360
- Google Sheets
- Gorgias
- Grin
- Harvest
- HubSpot CRM
- Instacart
- Instapage
- Invoca
- Iterable
- Klaviyo
- Kochava
- LinkedIn for Business
- LiveChat
- LiveRamp
- Lob
- Looker
- Marketo Engage
- MediaMath
- Meltwater
- Meta for Business
- Metabase
- Microsoft Advertising
- Microsoft Excel
- Microsoft Power BI
- MikMak
- Mixpanel
- MySQL
- Notion
- ON24
- Ortto
- Outbrain
- Outreach
- Pipedrive
- Piwik PRO
- PrestaShop
- Qlik Sense
- Rakuten Advertising
- Recurly
- SAP Engagement Cloud (formerly SAP Emarsys)
- Salesforce Sales Cloud
- Salsify
- Segment
- Semrush
- SendGrid
- ShareASale
- Shopify
- Simpli.fi
- Siteimprove
- Skai
- Slack
- Snapchat for Business
- Sprout Social
- Squarespace
- StackAdapt
- Steam-connect
- Sticky.io
- Stripe
- TUNE
- Tableau
- Taboola
- Terminus
- Twilio
- Twitter/X
- Typeform
- Unbounce
- WooCommerce
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
Alternatives
Explore similar apps
