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Kevel Logo

Build your own ad server in weeks with APIs

Table of Contents

Kevel - 2026 Pricing, Features, Reviews & Alternatives

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Kevel overview

What is Kevel?

Kevel is a cloud-based ad server development platform for engineers and product managers (PMs). The platform offers various Application Programming Interfaces (APIs) to facilitate the design, development and deployment of all kinds of ad servers. It provides multiple JSON APIs such as a Management API, Decision API, and Reporting API.

Kevel includes multiple database management platforms such as UserDB and ContentDB to help users manage frequency capping, behavioral targeting, page targeting, dynamic creative text, and webpage information storage. Its self-serve infrastructure also supports a front-end self-service portal, facilitating programmatic development and the updating and pausing of ad campaigns along with automatic data fetching.

Kevel features JavaScript Object Notation (JSON), enabling users to add and modify content directly from the Content Management System (CMS). This allows users to run all types of custom campaigns for promoting different kinds of content such as native ads, internal content, and sponsored listings.

Kevel’s Ad decision engine provides a decision algorithm to help users manage campaign targeting and optimize ad revenue. It supports multiple inputs such as targeting details and campaign goals to meet the requirements of different ad requests. It also enables users to run custom targeting according to specific ad metrics and audience. Kevel provides Android and iOS Software Development Kits (SDKs) to facilitate ad serving and UserDB features, as well as the management of campaigns from Android and iOS-based devices.

Key benefits of using Kevel

• Kevel offers ad-engine-as-a-service that helps users design and deploy custom ad campaigns and provides pre-defined APIs that enable users to launch and optimize customizable ad servers, eliminating the need to develop from scratch.

• The solution includes an ad decision engine that enables users to manage ad targeting and customize ads based on multiple marketing metrics designed to meet the needs of end audiences, campaign goals, and revenue optimization.

• Kevel provides well-documented APIs with JSON objects to help create white label features that allow users to incorporate custom decision rules, bidding algorithms, campaign management features, budget tracking, and analytics.

• The platform offers reporting tools to help manage campaign performance and includes a JS library, real-time stats, and more.

• Kevel comprises a visual dashboard with a structured hierarchy to ease the design and development process along with pre-created ads to helps users run ads without any API key.

Starting price

Free

Alternatives

with better value for money

Kevel’s user interface

Ease of use rating:

Kevel reviews

Overall rating

4.6

/5

49

Positive reviews

96

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.42/10
Rating distribution

5

4

3

2

1

31

16

1

1

0

Pros
“Kevel has helped us solve one of our greatest business challenges, we're very grateful for the tool and excited to continue to build on it.”
PJ

Piper J.

Cofounder

“This versatility is key in helping publishers create very unique ads that can help protect a user experience or provide a very high quality ad experience on publisher properties.”
DK

Daniel K.

Director Ad Operations & Programmatic

“This has been extremely important to us as we are a small team and having additional resources available to troubleshoot and resolve matters has proved invaluable.”
KL

Kristyn L.

Director Of Ad Operations

Cons
“I have had multiple users complain about the reporting part they have access to not working very well or lacking features for reporting.”
WB

Weston B.

Webmaster

“Discrepancies between UI 1.0 and 2.0 sometimes make work difficult. Various errors without explanations are difficult to understand and work around.”

Verified reviewer

Anonymity request

“The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation.”
Verified reviewer profile picture

Joshua H.

Software Engineer

Who uses Kevel?

Based on 49 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Internet
Computer Software
Financial Services
Others

Use cases

Ad Server

Kevel's features

Features rating:

A/B testing
Ad inventory management
Ad optimization
Advertising management
API
Banner management
Behavioral targeting
Campaign analytics
Campaign management
Content management
Conversion tracking
Customizable templates
Geotargeting
Mobile ad serving
Native ad serving
Newsletter/Email ad serving
Performance metrics
Personalization
Reporting & statistics
Rich media ad serving
Video ad serving

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Kevel pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Kevel price and value

Value for money rating:

To see what individual users think of Kevel's price and value, check out the review snippets below.

“Kevel has helped us solve one of our greatest business challenges, we're very grateful for the tool and excited to continue to build on it.”
PJ

Piper J.

Cofounder

“This versatility is key in helping publishers create very unique ads that can help protect a user experience or provide a very high quality ad experience on publisher properties.”
DK

Daniel K.

Director Ad Operations & Programmatic

Kevel integrations (1)

Top integrations

Kevel support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
Chat
24/7 (Live rep)
FAQs/Forum

Training options

Live Online
In Person
Documentation

Kevel FAQs

Q. What type of pricing plans does Kevel offer?

Kevel has the following pricing plans:
Pricing model: Subscription
Free Trial: Available

These products have better value for money


Q. Who are the typical users of Kevel?

Kevel has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Kevel support?

Kevel supports the following languages:
English


Q. Does Kevel offer an API?

Yes, Kevel has an API available for use.


Q. What level of support does Kevel offer?

Kevel offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, 24/7 (Live rep), FAQs/Forum

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