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Klaviyo vs Attentive Comparison (2026)

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Klaviyo

Attentive

Overview

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Cloud-based SMS, email, and push notification marketing platform for retail and e-commerce brands, with segmentation and automation.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

539

383

128

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

4.8

110

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

Pros

“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”

Cody A.

President

“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”

Marc G.

Digital and Marketing senior specialist

“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”

Patricia G.

Customer Service Lead

Pros

“We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty.”

Stephen C.

Co-Owner

“We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language.”

Stephen C.

Co-Owner

“Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat.”

Stephen C.

Co-Owner

Cons

“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”

Ricki O.

Owner

“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”

Shane O.

Operations

“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”

Kevin K.

Marketing Manager

Cons

“I also dislike the way they set up the dropdown for choosing a send time... very small complaints!”

Zenia P.

Marketing

“Overall they were helpful but i had so many technical issues that i ended up not being able to properly use the service to it's fullest potential”

Sarah F.

Owner

“Additionally, some of the sales presentations had carrier charges listed in a small, gray text that made it more difficult to see the overall cost per SMS you were getting.”

Connor J.

Owner