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Klaviyo vs ConvertKit Comparison

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Overview

Category Leaders

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

295

5

4

3

2

1

217

64

11

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

165

5

4

3

2

1

127

28

7

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Pros

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.
Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).
The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.

Cons

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.
Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.
I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features63
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Total features32
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Auto-Responders
  • Automated Responses
  • CAN SPAM Compliance
  • CRM
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • For Small Businesses
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

Integrations

  • Total integrations211
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations108
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Easier to set up than Mailchimp and insanely more powerful

Reviewed 6 years ago

I started with Mailchimp and l liked it, but I couldn't get the segmentation that I wanted for my Shopify store. We were just launching our new store and I didn't have the time to switch and set up a new email system, but wow...it was so simple. I blocked half a day and I had it mostly set within 2 hours! Abandoned cart sequence, welcome sequence, repeat purchase thank you sequence. All will easy...

Pros

Dead simple to set up. Intuitive Functionality Powerful and dynamic list building and segmentation Love the activity feed! Great usage data

Cons

Email templates have a ton of drag and drop options, but it's not as easy to create good looking emails as mail chimp. if you aren't careful you can junk up your email design. There are a ton of options so it is more customizable than mail chimp and you can add dynamic product feeds based on Shopify info.