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Latana
Brand tracking tool
Table of Contents
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Latana - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: March 2026
Latana overview
What is Latana?
Latana is a brand tracking tool which uses advanced data science to give users actionable insight into brand analytics data like markets, competing brands, and audience demographics. Latana’s data insights help businesses measure and improve their brand performance, as well as understand and tailor their marketing campaigns.
Latana supports brand analysis in 3 steps. Users simply tell Latana what data (brands, markets, audiences) they want to analyze, then the platform collects the brand data based on essential KPIs. Once the data is collected, users can analyze their results to create new audiences and refine their brand strategy.
Latana provides access to markets in over 100 countries, helping users to understand local brand perception. The platform also enables users to track the brand perception of their competitors. Users can compare their brand with 5 or more of their competitors. Latana allows users to understand and measure their brand’s impact on audiences based on 5 key demographics: age, gender, income, education, and geography. Latana also supports custom audience characteristics, like parents, car owners, frequent travelers, and more.
Starting price
per month
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Latana
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Wix
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Google Ads
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Latana pricing
Value for money rating:
Starting from
1
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User opinions about Latana price and value
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Latana support options
Typical customers
Platforms supported
Support options
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Latana FAQs
Latana has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
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Q. What languages does Latana support?
Latana supports the following languages:
English
Q. Does Latana offer an API?
No, Latana does not have an API available.
Q. What level of support does Latana offer?
Latana offers the following support options:
Phone Support, Email/Help Desk, Knowledge Base, Chat