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Mailchimp vs Bloomerang Comparison

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Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Bloomerang is a fundraising software and database to help nonprofits of all sizes to reach, engage and retain donors

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

19

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,358

4,650

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

710

242

15

2

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

Customer service is amazing. All the representatives are patient, kind, and so knowledgable about Bloomerang.
The thing I like most about Bloomerang is the integration features. Being able to track and send information quickly and seamlessly is super important to our team.
Excellent software- worth the money, great for fundraising beginners who are still familiarizing themselves with donation entering and data management.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

After pleading with them for weeks for having missed the window by a couple of days they have not returned dozens of calls and just say "it's policy" even during a global pandemic and recession.
They have predatory contracts and very shady renewal schemes that lock you in and give you no way to cancel.
Working with Bloomerang has been the most frustrating experience. Every week there is a new excuse for why they are behind.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features139
  • AB Testing
  • ACH Payment Processing
  • API
  • Accounting Integration
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts/Notifications
  • Alumni Management
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attendance Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Conversion Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Database Support
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Document Storage
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Ticketing
  • Event Triggered Actions
  • Filtering
  • For Nonprofits
  • Form Builder
  • Forms Management
  • Fundraising Management
  • Geolocation
  • Geotargeting
  • Gift Matching Management
  • Goal Setting / Tracking
  • Grant Management
  • Historical Reporting
  • Historical Trend Analysis
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Member Database
  • Membership Management
  • Mobile Access
  • Mobile Giving
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Offline Response Collection
  • Online Forms
  • Online Giving
  • Order Management
  • Order Processing
  • Payment Processing
  • Personalization
  • Pledge Management
  • Post Scheduling
  • Preview Functionality
  • Progress Reports
  • Prospecting Tools
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Receipt Management
  • Recommendations
  • Recurring Giving
  • Recurring Tasks
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Retention Management
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Summary Reports
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • User Management
  • Visual Analytics
  • Volunteer Management
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features98
  • AB Testing
  • ACH Payment Processing
  • API
  • Accounting Integration
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Ad hoc Reporting
  • Administrative Reporting
  • Alerts/Notifications
  • Alumni Management
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attendance Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Conversion Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Database Support
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Document Storage
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Management
  • Event Ticketing
  • Event Triggered Actions
  • Filtering
  • For Nonprofits
  • Form Builder
  • Forms Management
  • Fundraising Management
  • Geolocation
  • Geotargeting
  • Gift Matching Management
  • Goal Setting / Tracking
  • Grant Management
  • Historical Reporting
  • Historical Trend Analysis
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Member Database
  • Membership Management
  • Mobile Access
  • Mobile Giving
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Offline Response Collection
  • Online Forms
  • Online Giving
  • Order Management
  • Order Processing
  • Payment Processing
  • Personalization
  • Pledge Management
  • Post Scheduling
  • Preview Functionality
  • Progress Reports
  • Prospecting Tools
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Question Piping
  • QuickBooks Integration
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Receipt Management
  • Recommendations
  • Recurring Giving
  • Recurring Tasks
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Retention Management
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Summary Reports
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • User Management
  • Visual Analytics
  • Volunteer Management
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1379
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations36
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Bloomerang logo

Bloomerang

For small non-profits, Boomerang is a great choice.

Reviewed 5 years ago
Pros

Simplicity. You don't find it often with fundraising software products. Boomerang is super easy to learn and to use. And more affordable than most on the market.

Cons

Wish it integrated with Constant Contact or MailChimp more directly.

Vendor response

Hi Anne, we now have a Mailchimp integration! https://bloomerang.co/blog/new-feature-bloomerang-mailchimp-integration/

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Bloomerang logo

Bloomerang

Amazing CRM!

Reviewed 2 years ago
Pros

Ease of use! Bloomerang is very intuitive and easy-to-navigate. What use is all the reports and add-on features if you can't figure out how to use it. Bloomerang has all the functionality you generally need, but is also very user friendly.

Cons

I wish it could integrate with MailChimp or other payment processors.

Vendor response

Glad you have been enjoying it, Edwin! Good news: we just released an integration with MailChimp! https://bloomerang.co/blog/new-feature-bloomerang-mailchimp-integration/

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review: