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Mailchimp vs Campaign Monitor Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,501

4,726

998

153

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

287

112

27

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

KK

Kari K.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

HL

Heather L.

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

KO

Karen O.

Pros

The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.

JB

Juliet B.

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.

HH

Hannah H.

The great thing with this is the Price is very competitive and it offers a bit more than the others.

JH

Jon H.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.

Robert D.

Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.

AR

Anonymous Reviewer

Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review13 days ago

Key features

  • Total features120
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features59
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations1454
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations325
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

We use Mailchimp for sending & manging mass emails

Reviewed 2 years ago

Our marketing team keeps on drafting online email marketing campaigns, and this is made possible through MailChimp without having to follow some other kinds of hectic process.

Pros

Being mass emailing and campaign monitoring software, MailChimp offers various exciting features such as bulk email uploading, email scheduling, ability to create a subscription form for collecting responses from targeted users.

Cons

The chances of getting multiple spam reports and unsubscription are prone, which might further lead to suspension or cancellation of the MailChimp account, which is a bit bad thing, and that is what I dislike about this software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mailchimp logo

Mailchimp

Solid Email Platform

Reviewed 10 months ago

It's a different and new flavor of email marketing. Sometimes it's prettier than it is functional, though. Campaign Monitor is the other side of the coin. That one's purely utilitarian. Mailchimp puts its features in a shinier package, but makes the UI a bit difficult sometimes.

Pros

Mailchimp packs a TON of features into the skin of a basic email platform. Many small companies and nonprofits can easily manage everything they need from an email and contact management standpoint here.

Cons

More robust marketing automation featuresets are available at a similar price elsewhere. Mailchimp shines in email. When it comes to automated workflows and data, it's a bit lacking.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

Best for the startup and bootstrapper

Reviewed 2 years ago

Great for the startup and bootstrapper up to 2000 contacts. After that, give yourself the gift of a better experience (so much better UX and UI) and find an alternative.

Pros

Most email marketing software out there is spendy for the small business or startup just getting going. Mailchimp remains one of the only ones that still has a freemium model --first 2000 contacts and you play for free. For all the basic email marketing needs, this is perfect. You can look like the big guys and even provide first class customer service, but do it on a shoestring. But if you plan to grow well beyond 2000, then I'd say get ready to migrate to another service when that happens or just pay for another service from the get-go. Mailchimp is awkward as bend spoon to use.

Cons

Mailchimp is clunky to use. Even after their recent branding makeover it still feels like i'm using something a highschooler created in the late 90's. It's totally usable and does the job--even looks pretty good on the customer side, but I've found it crazy confusing to use it. Even after a few months of using it I still constantly have to trip through the site. I never have this issue using Hubspot or Campaign Monitor (two other email marketing services I've used and loved).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Campaign Monitor logo

Campaign Monitor

Email Campaigns made super easy

Reviewed 2 years ago

Campaign Monitor was great up until the switch. Creating powerful email campaigns for clients has never been easier, not just for admin but also for the clients themsleves.

Pros

Recenetly Campaign Monitor has improved in terms of how easy their software is to use. In the past templates were a hassle to construct. Now there are quick presets which make things quicker and easier.

Cons

No real cons, but I have recently moved to Mailchimp. I have found Mailchimp to be a much nicer tool to use

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Campaign Monitor logo

Campaign Monitor

Campaign Monitor vs. Alternatives

Reviewed 2 years ago

Campaign Monitor did the job for our medium-size business. We were looking for the cheapest email marketing application with templates that we could adjust. Campaign monitor offers a bare-bones experience. It gets the job done, but it's templates aren't as flexible as alternatives like MailChimp. It's now more expensive then alternatives such as ActiveCampaign and offers less features such as Sales CRM and Site Messages.

Pros

- The software presented as a cheaper alternative to Mailchimp for our medium-size business. - The software offered most of the email functionality we required.

Cons

- Pricing staggers up quickly. - Offers less features then alternatives like ActiveCampaign. - Customer Support is not quite as accessible and helpful then ActiveCampaign or MailChimp. - MailChimp is more user-friendly, especially for beginners.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Campaign Monitor logo

Campaign Monitor

One of the best solutions

Reviewed 3 years ago
Pros

We've tried Campaign Monitor's tools and loved it, such as HTML testing and campaign analytics. They have a great documentation which helps us improve e-mail marketing campaigns overall.

Cons

Their user interface and communication is not as good as MailChimp, they definitely could improve that

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Campaign Monitor logo

Campaign Monitor

Simply Fab

Reviewed 5 years ago

I've used both Mailchimp and now Campaign Monitor. MailChimp is probably better known but its complex whereas Campaign Monitor is simple to use and the customer service is brilliant. I've had to get intouch a few times and the response rate is literally within 30 mins!

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Campaign Monitor logo

Campaign Monitor

Gets the Job Done

Reviewed 2 years ago

Overall I'd recommend Campaign Monitor, especially if you're in a rush.

Pros

We enjoyed using Campaign Monitor after switching from MailChimp. We were able to get up and running, fast.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor logo

Campaign Monitor

Mail automation

Reviewed 4 years ago
Pros

Nice interface Good plans, including pay-as-you-go No branding in all plans (unlike mailchimp) Excellent technical support Localized versions

Cons

No disadvantages, really. Mailchimp somehow has more out-of-the box integrations. However, you can use zapier or IFTT for it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Campaign Monitor logo

Campaign Monitor

One of the best tools for e-mail campaigns

Reviewed 3 years ago
Pros

Campaign Monitor is great for creating e-mail marketing campaigns, but the ability to test and preview and the documentation for best practices is what I like the most about this service.

Cons

I really like this service, but they could offer a free plan like MailChimp does (which is pretty robust in fact).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor logo

Campaign Monitor

Recommended ESP. Nice interface and frequent feature upgrades.

Reviewed 5 years ago
Pros

Nice interface and frequent feature upgrades. Can import lists without having to do opt-in again like Mailchimp making migrating easier.

Cons

Sometimes edits are not saved making test emails required.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor logo

Campaign Monitor

follow up with networking contacts

Reviewed 4 years ago
Pros

everytime i get a business card at a networking event i enter them into my campaign monitor database. i use this for low touch personalized outreach so people don't forget me

Cons

it's a little difficult to get campaign monitor working out of the box compared to other tools like mailchimp and constant contact

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Campaign Monitor logo

Campaign Monitor

A product well thought through

Reviewed 2 years ago

I have been using CampaignMonitor for almost 4 years now. I love the tool more than MailChimp and Constant Contact. I

Pros

*Allows to send a test mail and check personalization using real examples from your contact list. *You can also set up email automation with the tool. *The HTML upload and rendering across devices is on point. Very well made product. * Does not force users to use bulky footers that promotes itself unlike Constant Contact

Cons

I was billed extra and forced to use the plan I upgraded to for an entire month without being prompted that my list size had exceeded a certain number. While I understand it makes sense for your revenue it is not a very good customer experience.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor logo

Campaign Monitor

Enterprise Friendly and Beautiful Email Campaigns

Reviewed 3 years ago
Pros

I used Campaign Monitor at my last job. I liked that it was built for web savvy marketers. My current employer uses MailChimp which is "accessible", but not nearly as powerful as Campaign Monitor.

Cons

Campaign Monitor was a harder sell to my bosses. They were more familiar with MailChimp, but familiarity shouldn't trump the right decision; but it did.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Campaign Monitor logo

Campaign Monitor

Better then Mailchimp

Reviewed 3 years ago
Pros

Campaign Monitor is an email building and sending a program, with a built-in theme builder that is easier to use then Mailchimp. It's also cheaper.

Cons

No real cons to the software. It's not as roubust as systems like Active Campaign that include a CRM in the pricier options.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Campaign Monitor logo

Campaign Monitor

Great integrations for email marketing

Reviewed 2 years ago

sending multiple emails and marketing campaigns and producing reports to show effect

Pros

Ease of use, sending email campaigns for clients and reporting on delivery, open rates, click throughts, bounces, etc

Cons

I've had no issues. Also use MailChimp, which seems better for background articles and stats by industry for comparison, but campaign monitor does a good solid job.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Campaign Monitor logo

Campaign Monitor

Solid email client that competes with best.

Reviewed 4 years ago
Pros

Easy to use, straightforward interface. Allows easy import/export of email contacts, with good pricing and total reliability. Love the map view mode after a send out and data reporting is flawless.

Cons

No inline editor puts it behind mailchimp in the regard, and templates are a little messy. Would also be good to preview for different devices - not possible currently.

Overall Rating