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Mailchimp vs ConvertKit Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.9K

5.5K

1.1K

171

84

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

204

5

4

3

2

1

151

41

9

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.
Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).
The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.
Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.
I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review17 days ago

Key features

  • Total features160
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Retargeting
  • Mobile Survey
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features28
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Retargeting
  • Mobile Survey
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1973
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations145
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

E-Learning, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

Basic email campaign tool

Reviewed 7 months ago
Pros

Mailchimp has quick & easy tools to get started with sending out newsletters and email marketing campaigns.

Cons

Mailchimp's CRM capabilities were limited compared to ConvertKit.

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Mandar P.

Insurance, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Bulk mail tool

Reviewed 3 years ago
Pros

I could send automated bulk emails to my clients and prospects. I also use it to create cool landing pages.

Cons

The competitors like convertkit have a larger number of useful features.

AR
AvatarImg

Verified reviewer

Professional Training & Coaching, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Mailchimp logo

Mailchimp

A greater starter email program

Reviewed 2 years ago

I definitely recommend this program to people looking for an affordable option when they are starting their businesses and don't yet have a large email list or need it to be highly targeted.

Pros

This program was really easy to set up and use, and was incredibly affordable when I was starting out and didn't have a very large email list.

Cons

It's not very robust and cannot do all of the tagging and segmenting that programs like ConvertKit can do.

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David H.

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

great for newsletters

Reviewed 6 years ago

Easy to send newsletters.

Pros

I have seen Mail Chimp around for years and heard their ads on many of the podcasts I listen to. Never really took them seriously though, always considering them a resource for hobbyists more than serious email marketers. After getting a free account though, I was pleasantly surprised though, especially at options for sending out newsletters.

Cons

I think services like ConvertKit are better for tagging individual subscribers and automation. For newsletters though, MailChimp is among the best.

TT
AvatarImg

Thanh T. N.

Philanthropy, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Simple and effective email marketing service

Reviewed 6 years ago
Pros

MailChimp offers the best bang for my buck. For new business, MailChimp allows me to manage 2,000 subscribers and send up to 12,000 emails a month for free. MailChimp email template has a ton of options to choose from, and it also integrates with almost any products and services you can think of. Intuitive user-interface, solid reporting, good A/B split testing support for email campaigns.

Cons

No support for tags as of June 2018 and unlimited marketing automation feature. If you are looking into the more advanced feature solution, I would recommend trying ConvertKit.

MS
AvatarImg

Mike S.

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

Best Email Marketing Software For The Beginner

Reviewed 6 years ago
Pros

I love how easy this software is to use and would recommend it for someone who has a smaller list or who is just starting out.

Cons

I dislike the design of the forms. They don't easily embed into websites. When you have a bigger list I prefer the tagging features of software like Drip or Convertkit.

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Ravi R.

Professional Training & Coaching, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Easy to use and cost effective

Reviewed 5 years ago

Super easy to use makes this software a winner!

Pros

Super simple and easy to use, mailchimp is a great way to get started with email marketing..especially given their free plan!

Cons

Mailchimp lacks some of the bells and whistles of other advanced email marketing platforms....particularly the advanced targeting and segmentation capabilities aren’t at the level of Drip or ConvertKit for example.

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Cherlyn C.

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Great! It had what I needed at that time.

Reviewed 6 years ago

It was free and what I needed at that time. It was great as a starter mailing list for my company.

Pros

That it was free and actually had the basic features available that I needed. That was such a help for me as an emerging entrepreneur 3 years back.

Cons

To me, it's a little outdated as I've switched to Convertkit where it's more about delivery and engagement as opposed to MailChimp's images and non-personal templates. Automations is not as intuitive like other mailing list providers.

JM
AvatarImg

Jimmy M.

Food & Beverages, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Not better than its alternatives

Reviewed 5 years ago

I recommend MailChimp for small businesses and start-ups that don't have much money on their hands

Pros

MailChimp in my opinion is the best email marketing tool for new businesses. I will tell you why it's the best for new businesses and not for growing businesses. All the exciting features MailChimp offers work well for start-ups with a low income. For example their free version can send 2000 emails free per month, that is good enough for a new company. You also get free nicely designed automated workflows to pick from which is pretty cool. I think MailChimp also does a great job for campaigns. You can start a regular, plain text or automated campaign and MailChimp will offer a great workflow for it.

Cons

We all know that free is not always good. The free templates MailChimp offers do no stand out as those of Convertkit for example. Also, MailChimp doesn't seem to be making any improvements to its features like its counterparts.

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Peter H.

Graphic Design, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Great for basic email marketing and newsletters

Reviewed 5 years ago
Pros

Mailchimp is pretty easy to use and has some easy design templates that you can easily edit and drag and drop to build out an email.

Cons

Email lists get clunky fast when you have to create different lists and groups to segment subscribers. Tags are a way nicer way to organize subscribers, so I recommend and use ConvertKit for more advanced email marketers and growing businesses.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp for Small Businesses

Reviewed 5 years ago

I would highly recommend Mailchimp! I have had a great experience with the program.

Pros

I love the easy to use templates and systems within Mailchimp. You don't need to know how to code in order to create a beautiful email design. As a Squarespace user, it integrates easily into my website and saves me lots of time!

Cons

The thing I like least about Mailchimp is that it lacks some of the complex tag and sequence features that Convertkit has. However, I don't use a lot of those things, so it isn't a huge problem for me personally.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, self-employed

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Mailchimp logo

Mailchimp

Good for free

Reviewed 5 years ago

When I first began doing some email marketing I used Mailchimp because I could do so for free as I was just starting out. It seemed clunky and didn't make sense to me. Someone told me about Convertkit (a competitor) and I switched because it's so much more user friendly and just makes sense to me.

Pros

I liked that I could use it for free as I was first learning about email marketing.

Cons

I found it really difficult to use and thought things I was trying to do were put in weird spots and were difficult to get to.

DA
AvatarImg

Daniel A.

Writing and Editing, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Mailchimp logo

Mailchimp

Don't Waste Your Money

Reviewed 4 years ago

My experience with Mailchimp was quite negative when I used it several years ago. It's likely that they've made updates since competitors like MailerLite have come along, but their customer service team has been subpar in the past. For entrepreneurs looking for an affordable option with loads of features, I highly recommend MailerLite or even ConvertKit.

Pros

One of the primary reasons I used Mailchimp for my email newsletters was because they offered a free plan if you had 500-1,000 subscribers. At the time, I thought it was a generous plan albeit pretty thin on features.

Cons

The plans Mailchimp offers users are quite spendy when compared to competitors like MailerLite. They have a free plan but it does not offer autoresponders or trigger events which I will argue are essential if you're trying to turn your email subscribers into customers. Navigating their user interface is also a chore when you're trying to set up an autoresponder sequence or import email lists from another email program.

JH
AvatarImg

Jennifer H.

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

I love MailChimps visuals, but I find it difficult to use.

Reviewed 6 years ago
Pros

It's cute, the dashboard makes sense and is easy to understand. MailChimp offers many tutorials on how to use their software.

Cons

I find setting up emails to be difficult and confusing. My email templates look great on mobile but the padding was wrong on the desktop version, but I couldn't get it fixed. Trying to create a workflow was very tough as well. I'd recommend checking into another Mail service, like ConvertKit, MailerLite or Klayvio.

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Morgan B. C.

E-Learning, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

I left the platform but I’m so glad I came back!

Reviewed 4 years ago

Overall I’m very impressed with Mailchimp and the improvements that the software has implemented since its first inception.

Pros

The software is a dream to work with. Setting up my first email Campaign was super easy and I was finished quicker than I expected. I previously used the software years ago, and switched over to Convertkit for a more robust system. After realizing I needed something simple, I transitioned back to Mailchimp. My transition back to Mailchimp has been very easy to adjust to. I love the fact that there’s a mobile app because its so easy to create campaigns and send them while on the go.

Cons

I least like that the automation for the free version only allows one email sequence.

AR
AvatarImg

Verified reviewer

Publishing, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Simple, friendly, lacking clear features for automation

Reviewed 5 years ago

Fine, but ultimately I outgrew it.

Pros

If you need an easy, affordable mailing list, Mailchimp will have you up and running. The drag-and-drop interface is simple and the sign-up forms are easy to personalize. It's my go-to for suggesting a platform for first-time mailing list owners.

Cons

Automation in Mailchimp is a mess as compared to platforms like ConvertKit, Mailerlite, or AWeber. If having a robust email sequence based on multiple opt-in lead magnets is a necessity for you, it's possible to set them up in Mailchimp—but a pain. All my more complex mailing list operations have been moved to Mailerlite for this reason. I don't use the Instagram ads integration (not relevant to my use of the platform) and it's also irksome to keep getting it as a suggested campaign.

MJ
AvatarImg

Megan J.

Health, Wellness and Fitness, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

An excellent email marketing service for beginners

Reviewed 3 years ago

I started out using Mailchimp for email marketing for my blog. It was perfect because I didn’t have many subscribers and I wasn’t into affiliate marketing yet. It was easy to use and had an easy to navigate interface. And best of all it was free. But as my subscribers grew and I started affiliate marketing I switched to Convertkit which offers more flexibility and features. I think Mailchimp is the perfect email marketing service for those just starting out and I would highly recommend it. You can always switch to another service as your needs change but for many people Mailchimp will be all they need.

Pros

Mailchimp is simple to use and offers basic email marketing features like automation, analytics, and lead management. They offer several basic templates and designs. They also have an app which is great for managing your email on the go! One of the best things though is that Mailchimp offers a free plan that has everything you need for email marketing! The paid plan, which comes with a few more features and options, is also very affordable. This makes it the perfect email marketing service for beginners who are just getting started with email marketing and don’t want to spend a ton of money on a service.

Cons

One of the biggest downfalls of Mailchimp is that it prohibits affiliate marketing through email. If that’s important to you then Mailchimp isn’t going to work. I also wish the templates available were more customizable. It’s a basic service that offers everything you need for email marketing but if you’re wanting something with more customization options and features then it’s not the best.

ES
AvatarImg

Edwin S.

Sports, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ConvertKit logo

ConvertKit

It's a simple email service provider yet powerful

Reviewed 6 years ago
Pros

Convertkit has a much lower learning curve than ActiveCampaign, and more flexibility compared to MailChimp. Convertkit allows for multiple forms and segmentation based on tags, whereas MailChimp limits you to 1 form per list.

Cons

It's automation capabilities aren't quite as dynamic as ActiveCampaign's, but it is loaded with a sufficient range of automation scenarios.

TT
AvatarImg

Thanh T. N.

Philanthropy, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ConvertKit logo

ConvertKit

A powerful email marketing service provider with affordable pricing options

Reviewed 6 years ago
Pros

Simple and powerful automation and multiple forms per list. Easily delivers multiple opt-in incentives. This is a big step forward compared with MailChimp's feature. Automatically process duplicate subscribers.

Cons

ConvertKit does not have a free plan like MailChimp does. Limited design and landing page system.

SM
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Sham M.

Education Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit

ConvertKit is the best email software for competitors!

Reviewed 7 months ago
Pros

ConvertKit truly changed my email game. Initially I used convertkit for the automation features, but now we manage all of our emails via convertkit, this includes onboarding, pop ups, registration emails and much more! [sensitive content hidden] and his team have killed it with this product and it gets better year on year!

Cons

I genuinely have nothing bad to say about ConvertKit, having used Mailchimp before, ConvertKit is miles better!

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Peter H.

Graphic Design, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit

Tags are WAY better than lists

Reviewed 5 years ago
Pros

I switched over to ConvertKit from Mailchimp because the lists format on Mailchimp and most other email marketing software companies was just a sloppy, frustrating way to organize subscribers. ConvertKit lets you apply tags to subscribers, so you only ever have a subscriber email once in your account, but they can have unlimited tags so you can target your emails accordingly.

Cons

It doesn't have as many design options YET as Mailchimp. But I expect this to improve with time.

SI
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Susie I.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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ConvertKit

It works, but takes some getting used to.

Reviewed 17 days ago

It's been good, but it's just difficult to learn how to use it properly.

Pros

The interface is clean and uncluttered.

Cons

It might be overly simplified. I converted from Mailchimp, which seems more geared towards small businesses; it is easier to learn how to use. ConvertKit also does not offer as many design options as Mailchimp but is a good choice if you have plain text emails.

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John T.

Professional Training & Coaching, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ConvertKit

Powerful email service provider for the solopreneur

Reviewed 7 years ago
Pros

Convertkit provided many of the featured of more expensive services like Infusionsoft, but at a Mailchimp price.

Cons

Not a lot of bells/whistles or fancy templates. But for a blogger or coach or other service provider that doesn't need the graphics, Convertkit's simpler layouts are actually more functional and likely to make it past spam filters.

AR
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Verified reviewer

Entertainment,

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ConvertKit

Great so far!

Reviewed 6 years ago

I like of all the automation and tagging features! It's so different than a list-focused platform like MailChimp (in a lot of great ways).

Pros

I started using Convert Kit for a side hustle after learning of its awesome automation features and it has been wonderful!

Cons

At this point in my growth, the flat rate is a slight deterrent since my audience has stayed very small.

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Brynna H.

Health, Wellness and Fitness, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit

Where have you been all my life??

Reviewed 5 years ago

Solved every email problem or question I ever had with mail chimp for a fair price!

Pros

I switched to convertkit from mailchimp 8 months ago. Best decision and money I’ve ever spent. Easily supports multiple email opt-ins. Send to specific groups or whole broadcasts.

Cons

The landing pages are difficult to customize well. They are free, so that’s nice. But hard to make beautiful.

CH
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Cheryl H.

Arts and Crafts, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit

New ConvertKit user

Reviewed 5 years ago

There is definitely a learning curve if you're moving over from something like Mailchimp, but definitely worth it. They have great tutorials and many done for you templates to get you taking action right away.

Pros

The ability to create stand alone opt in sign up pages so you can offer multiple opt ins in various places. Also, their automation templates are amazing and get you going right awayl

Cons

It's a little pricey when you're used to free software like Mailchimp, but it's worth it once you take the time to learn how to use all the great features.

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Jacob W.

Newspapers, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ConvertKit

Great overall ESP

Reviewed 5 years ago

Very good overall - i am very happy with Convertkit took away 1 point for difficulty using the program (as i noted above) but otherwise its excellent

Pros

The delieverability is excellent - i have used many ESPs and I would say Convertkit has best open and click rates even better than Mailchimp which costs about twice as much

Cons

This is a hard to use platform, many features which other ESPs include as basic options, Convertkit does not include. A developer told me that Convertkit cuts down to ensure better deliverability, but I do not know IT stuff. Just be prepared to hire a developer to help you setup the basics and if you do that Converkit is a great ESP to use.

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Kate M.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit

Best Email Marketing Automation for Small Business

Reviewed 4 years ago

I've saved a lot of time just in making any edits to my nurturing sequences because it's easier to find them.

Pros

You can view your automations visually, so this functionality makes it much easier than competitors such as MailChimp because you can easily set up, view, and come back to your automations.

Cons

The 'done for you' merge from your old email marketing system to your new one isn't as easy as they make it seem. I've been working with email automation tools for years, and I was tripped up because the import take different lists and combines them into one. It's much easier to export your lists and tags, and upload each separately.

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Allison B.

Writing and Editing, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ConvertKit

Decent Email Subscription Manager, But Not Right for Everyone

Reviewed 5 years ago

ConvertKit is easy to use, and I appreciate the fast customer service response. Ultimately, however, most people would be better off using a cheaper, more minimalistic tool or a more expensive all-in-one CRM/email tool. ConvertKit is great for a very select audience, who find themselves in the middle.

Pros

ConvertKit has a lot of functionality for the price tag in terms of automation. It is kind of a step between free, minimalist tools like MailChimp and really robust tools like Ontraport.

Cons

I struggle with the pricing. Simply put, most people who want to automate their email campaigns will likely get more value from a tool like Ontraport or Infusionsoft, which also integrate with payment systems and have more CRM functionality. Other smaller businesses and bloggers are typically better served by less expensive tools such as Mailchimp, which don't have all the bells and whistles of ConvertKit, but which get the job done. So, although I do think it is a good value for the price... I'm not sure who actually NEEDS this mid-point tool.

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Sushant K.

Education Management, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit

Great no-code tool to manage subscribers

Reviewed a year ago

Overall it does a great job of quickly getting started with building an audience and delivering value. Still, after a certain point, it gets expensive if you are not monetising your audience. I also feel reporting, and email automation can be improved as well.

Pros

Entire newsletter subscription management is effortless with Convertkit. The landing page can be customised according to brand, with an email form deployed in less than an hour is remarkable. I also felt the overall delivery rate is much better than Mailchimp.

Cons

List management and email automation can be improved a bit. Sometimes I have to go to other tools like ActiveCampaigns just because their automation is much better. Reporting can be improved as well.

AF
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Andrea F.

Education Management, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ConvertKit

Automate Your Email Marketing & Stand Out

Reviewed 10 months ago
Pros

This is my favorite email tool of all time, and I've tried many. I'm not a fan of any email blasts that feel impersonal or boring. The customizable templates, audience tags, and sequences by action all work together beautifully with ConvertKit. Highly recommend switching over if you're using MailChimp.

Cons

I'd like it to be easier to embed videos and more options for image sizing without coding.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ConvertKit

Finally made the switch from Mailchimp!

Reviewed 5 years ago

It took a long time for me to make the switch from MailChimp to ConvertKit because I didn't want to learn a new platform, but I think that ConvertKit will be much better for connecting with my audience as a blogger and social media manager.

Pros

I actually love how simple the ConvertKit emails are. I always thought that perfectly designed, image-based emails were the way to go, but I've learned that simple emails work better for marketing and growing your email list.

Cons

I wish there was a cheaper plan for brand new users with less than 100 email subscribers, but all of the users I know say that the price is worth it once you start growing business.

MB
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Mia B.

Online Media, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money