This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Mailchimp vs ConvertKit Comparison

Add to Compare

Compare similar apps

Bitrix24 logo

Bitrix24

4.0

GetResponse logo

GetResponse

4.1

HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5

Pardot logo

Pardot

4.1

Zoho CRM logo

Zoho CRM

4.3

JIRA Service Management logo

JIRA Service Management

4.4

Good recommendations?

Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

29

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,609

4,795

1,007

155

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

103

24

7

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

JW

Jonathan W.

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

jr

johana r.

Pros

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

MG

Michelle G.

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

AR

Anonymous Reviewer

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Amber Rose M.

Cons

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Cons

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

AF

Amy F.

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

AR

Anonymous Reviewer

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

AF

Amy F.

  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features121
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management
  • Total features32
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations1500
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations97
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Simple and effective email marketing service

Reviewed 4 years ago
Pros

MailChimp offers the best bang for my buck. For new business, MailChimp allows me to manage 2,000 subscribers and send up to 12,000 emails a month for free. MailChimp email template has a ton of options to choose from, and it also integrates with almost any products and services you can think of. Intuitive user-interface, solid reporting, good A/B split testing support for email campaigns.

Cons

No support for tags as of June 2018 and unlimited marketing automation feature. If you are looking into the more advanced feature solution, I would recommend trying ConvertKit.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Not better than its alternatives

Reviewed 3 years ago

I recommend MailChimp for small businesses and start-ups that don't have much money on their hands

Pros

MailChimp in my opinion is the best email marketing tool for new businesses. I will tell you why it's the best for new businesses and not for growing businesses. All the exciting features MailChimp offers work well for start-ups with a low income. For example their free version can send 2000 emails free per month, that is good enough for a new company. You also get free nicely designed automated workflows to pick from which is pretty cool. I think MailChimp also does a great job for campaigns. You can start a regular, plain text or automated campaign and MailChimp will offer a great workflow for it.

Cons

We all know that free is not always good. The free templates MailChimp offers do no stand out as those of Convertkit for example. Also, MailChimp doesn't seem to be making any improvements to its features like its counterparts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

I left the platform but I’m so glad I came back!

Reviewed 2 years ago

Overall I’m very impressed with Mailchimp and the improvements that the software has implemented since its first inception.

Pros

The software is a dream to work with. Setting up my first email Campaign was super easy and I was finished quicker than I expected. I previously used the software years ago, and switched over to Convertkit for a more robust system. After realizing I needed something simple, I transitioned back to Mailchimp. My transition back to Mailchimp has been very easy to adjust to. I love the fact that there’s a mobile app because its so easy to create campaigns and send them while on the go.

Cons

I least like that the automation for the free version only allows one email sequence.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Simple, friendly, lacking clear features for automation

Reviewed 3 years ago

Fine, but ultimately I outgrew it.

Pros

If you need an easy, affordable mailing list, Mailchimp will have you up and running. The drag-and-drop interface is simple and the sign-up forms are easy to personalize. It's my go-to for suggesting a platform for first-time mailing list owners.

Cons

Automation in Mailchimp is a mess as compared to platforms like ConvertKit, Mailerlite, or AWeber. If having a robust email sequence based on multiple opt-in lead magnets is a necessity for you, it's possible to set them up in Mailchimp—but a pain. All my more complex mailing list operations have been moved to Mailerlite for this reason. I don't use the Instagram ads integration (not relevant to my use of the platform) and it's also irksome to keep getting it as a suggested campaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

An excellent email marketing service for beginners

Reviewed 10 months ago

I started out using Mailchimp for email marketing for my blog. It was perfect because I didn’t have many subscribers and I wasn’t into affiliate marketing yet. It was easy to use and had an easy to navigate interface. And best of all it was free. But as my subscribers grew and I started affiliate marketing I switched to Convertkit which offers more flexibility and features. I think Mailchimp is the perfect email marketing service for those just starting out and I would highly recommend it. You can always switch to another service as your needs change but for many people Mailchimp will be all they need.

Pros

Mailchimp is simple to use and offers basic email marketing features like automation, analytics, and lead management. They offer several basic templates and designs. They also have an app which is great for managing your email on the go! One of the best things though is that Mailchimp offers a free plan that has everything you need for email marketing! The paid plan, which comes with a few more features and options, is also very affordable. This makes it the perfect email marketing service for beginners who are just getting started with email marketing and don’t want to spend a ton of money on a service.

Cons

One of the biggest downfalls of Mailchimp is that it prohibits affiliate marketing through email. If that’s important to you then Mailchimp isn’t going to work. I also wish the templates available were more customizable. It’s a basic service that offers everything you need for email marketing but if you’re wanting something with more customization options and features then it’s not the best.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ConvertKit logo

ConvertKit

It's a simple email service provider yet powerful

Reviewed 3 years ago
Pros

Convertkit has a much lower learning curve than ActiveCampaign, and more flexibility compared to MailChimp. Convertkit allows for multiple forms and segmentation based on tags, whereas MailChimp limits you to 1 form per list.

Cons

It's automation capabilities aren't quite as dynamic as ActiveCampaign's, but it is loaded with a sufficient range of automation scenarios.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ConvertKit logo

ConvertKit

A powerful email marketing service provider with affordable pricing options

Reviewed 4 years ago
Pros

Simple and powerful automation and multiple forms per list. Easily delivers multiple opt-in incentives. This is a big step forward compared with MailChimp's feature. Automatically process duplicate subscribers.

Cons

ConvertKit does not have a free plan like MailChimp does. Limited design and landing page system.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ConvertKit logo

ConvertKit

Tags are WAY better than lists

Reviewed 3 years ago
Pros

I switched over to ConvertKit from Mailchimp because the lists format on Mailchimp and most other email marketing software companies was just a sloppy, frustrating way to organize subscribers. ConvertKit lets you apply tags to subscribers, so you only ever have a subscriber email once in your account, but they can have unlimited tags so you can target your emails accordingly.

Cons

It doesn't have as many design options YET as Mailchimp. But I expect this to improve with time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ConvertKit logo

ConvertKit

Powerful email service provider for the solopreneur

Reviewed 4 years ago
Pros

Convertkit provided many of the featured of more expensive services like Infusionsoft, but at a Mailchimp price.

Cons

Not a lot of bells/whistles or fancy templates. But for a blogger or coach or other service provider that doesn't need the graphics, Convertkit's simpler layouts are actually more functional and likely to make it past spam filters.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ConvertKit logo

ConvertKit

Great so far!

Reviewed 4 years ago

I like of all the automation and tagging features! It's so different than a list-focused platform like MailChimp (in a lot of great ways).

Pros

I started using Convert Kit for a side hustle after learning of its awesome automation features and it has been wonderful!

Cons

At this point in my growth, the flat rate is a slight deterrent since my audience has stayed very small.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ConvertKit logo

ConvertKit

Where have you been all my life??

Reviewed 3 years ago

Solved every email problem or question I ever had with mail chimp for a fair price!

Pros

I switched to convertkit from mailchimp 8 months ago. Best decision and money I’ve ever spent. Easily supports multiple email opt-ins. Send to specific groups or whole broadcasts.

Cons

The landing pages are difficult to customize well. They are free, so that’s nice. But hard to make beautiful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ConvertKit logo

ConvertKit

Great overall ESP

Reviewed 3 years ago

Very good overall - i am very happy with Convertkit took away 1 point for difficulty using the program (as i noted above) but otherwise its excellent

Pros

The delieverability is excellent - i have used many ESPs and I would say Convertkit has best open and click rates even better than Mailchimp which costs about twice as much

Cons

This is a hard to use platform, many features which other ESPs include as basic options, Convertkit does not include. A developer told me that Convertkit cuts down to ensure better deliverability, but I do not know IT stuff. Just be prepared to hire a developer to help you setup the basics and if you do that Converkit is a great ESP to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ConvertKit logo

ConvertKit

New ConvertKit user

Reviewed 3 years ago

There is definitely a learning curve if you're moving over from something like Mailchimp, but definitely worth it. They have great tutorials and many done for you templates to get you taking action right away.

Pros

The ability to create stand alone opt in sign up pages so you can offer multiple opt ins in various places. Also, their automation templates are amazing and get you going right awayl

Cons

It's a little pricey when you're used to free software like Mailchimp, but it's worth it once you take the time to learn how to use all the great features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

ConvertKit logo

ConvertKit

Best Email Marketing Automation for Small Business

Reviewed 2 years ago

I've saved a lot of time just in making any edits to my nurturing sequences because it's easier to find them.

Pros

You can view your automations visually, so this functionality makes it much easier than competitors such as MailChimp because you can easily set up, view, and come back to your automations.

Cons

The 'done for you' merge from your old email marketing system to your new one isn't as easy as they make it seem. I've been working with email automation tools for years, and I was tripped up because the import take different lists and combines them into one. It's much easier to export your lists and tags, and upload each separately.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

ConvertKit logo

ConvertKit

Decent Email Subscription Manager, But Not Right for Everyone

Reviewed 3 years ago

ConvertKit is easy to use, and I appreciate the fast customer service response. Ultimately, however, most people would be better off using a cheaper, more minimalistic tool or a more expensive all-in-one CRM/email tool. ConvertKit is great for a very select audience, who find themselves in the middle.

Pros

ConvertKit has a lot of functionality for the price tag in terms of automation. It is kind of a step between free, minimalist tools like MailChimp and really robust tools like Ontraport.

Cons

I struggle with the pricing. Simply put, most people who want to automate their email campaigns will likely get more value from a tool like Ontraport or Infusionsoft, which also integrate with payment systems and have more CRM functionality. Other smaller businesses and bloggers are typically better served by less expensive tools such as Mailchimp, which don't have all the bells and whistles of ConvertKit, but which get the job done. So, although I do think it is a good value for the price... I'm not sure who actually NEEDS this mid-point tool.

Overall Rating
  • Value for money