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Mailchimp vs HubSpot CRM Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging emails and managing data

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.1K

5K

1K

159

76

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

3.4K

5

4

3

2

1

2.1K

1K

185

39

18

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

The comprehensive database, the intuitive tools, the ease of deployment - all of these are appreciated about this product.
It is popular and used by a few other businesses that we know, so we considered it and the functionality is good.
Love the email tracking and wonderful having contacts all in the same place. As a solopreneur, it is like having a virtual assistant.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Also, there is a hard limit of 1,000 custom fields, which is not something you can even buy more of, which in my opinion is a severe limitation.
Lack of industry specific columns or trackers. Lack of customization to suit the needs of the industry I was in.
There have been multiple times where we lost data and data was unretrievable.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features134
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Internal Chat Integration
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Opportunity Management
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Escalation
  • Response Quotas
  • Response Validation
  • Responsive
  • Routing
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Assignments
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features96
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Internal Chat Integration
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Opportunity Management
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Escalation
  • Response Quotas
  • Response Validation
  • Responsive
  • Routing
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Assignments
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1652
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1119
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

Great tool for Email marketing

Reviewed 2 months ago
Pros

- Ease of use. - Easy to deploy multiple campaigns at once. - Mini CRM to manage all your contacts and their tags.

Cons

- Lack of integrations. - Support takes too long to get back to you. - The mini CRM is useful but could be improved by giving the ability to add custom fields like HubSpot or Zoho.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Mailchimp

Could be so much better

Reviewed 24 days ago
Pros

Cost effective and easy to integrate. Cheap way of having a CRM.

Cons

HubSpot is better for a CRM at free tier and whenever I report bugs, some very major, they are terrible at handling them and never fix. We even had emails defaulting to black backgrounds with black text and no one fixed it. This is a bug for many people.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Good experience

Reviewed 6 years ago

We have been using Mailchimp for some time now as we see it as a very simple user-friendly tool for our marketing campaigns. The only thing missing for us is a better integration with our CRM system.

Pros

User friendly

Cons

CRM integration

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Great for Email Marketing, but Could be Better

Reviewed 3 years ago

Overall we had success using Mailchimp, but ultimately had to focus most of our attention over to a CRM (HubSpot) that better integrates with our whole team. MailChimp is great if your only intent is to use it for marketing, but our needs required more functionality for team collaboration.

Pros

- Ease of use in creating well designed emails with minimal effort. Templates set you up for success. - Highly customizable emails allow you to create the appearance of mass emails being tailored for the individual - Email metrics and data after each campaign are highly detailed and help inform for future campaigns. (open rate, click rate, unsubscribe rate, etc.)

Cons

- Price ramp up is steep and when you get off the free plan it can get very pricy - Doesn't integrate with CRMs (like HubSpot) well and data must be ported over. Doesn't always port over with their engagement history which complicates things. - Discourages the use of cold lists through their platform and freezes account if bounce/unsub rate is too high even if cold list complies with CAN-SPAM regulations.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Solid, Consistent Product

Reviewed a month ago

It's been pretty easy to use for our MKTG team and myself. Good option and the aesthetics of the content we send out are always solid

Pros

The data is easy to see and understand. The ability to go in and and adjust, edit campaigns is quick and easy

Cons

More on the CRM we use side of things - but the integration to our CRM is not available on the tier CRM we use. I will be looking more into MailChimp's own CRM at some point

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Mailchimp

Good for the Basics

Reviewed 2 years ago

It is great for sending simple campaigns especially because it is so easy to setup and free to use (depending on contact list size). Cheap is always good.

Pros

If you just need to send an email to a single list of contacts on a weekly or monthly basis it is great. Easy to import contacts or collect from your website. The design tool is easy to use and it will show you how well your campaigns are doing.

Cons

Advanced management of contacts is difficult through the tagging method and sending customized campaigns becomes difficult. Importing contacts from lists that overlap in my business software (ie. all clients, versus clients that purchased a specific item) becomes cumbersome and time consuming. I prefer a true CRM software like Hubspot for more advanced marketing strategy.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Look no further

Reviewed 4 years ago

Wouldn't recommend a different software like Hubspot over this one!

Pros

I have used many different marketing campaign tools during implementations and nobody has a better tool for easy set up and teaching. Very good for young businesses.

Cons

I haven't found many things this software can't do when it comes to segmentation of leads and customer data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

MailChimp, the people's email marketing solution

Reviewed 2 years ago

I have used MailChimp religiously for over three years. I have never had a problem with them and they have allowed me to send high-quality emails for a low cost.

Pros

Mailchimp is incredibly easy to use and creates extremely high-quality emails for a great price. While it is limited compared to a CRM like HubSpot, it creates far better content. The email templates you can create look amazing and the MailChimp branding isn't nearly as prevalent as you might see on HubSpot. For a small business, you can use the free option and be completely taken care of. They even have website integrations that allow a subscription popup to appear on your site to encourage email campaign subscriptions.

Cons

I think my only complaint would be the audience features. It can be a bit confusing to add contacts and filter them. But that's a minor problem.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Solid Tool for Email Marketing

Reviewed 3 years ago

My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well supported by their sales and service teams. We used Mailchimp to drive email marketing efforts and, in turn, drive inbound leads and software demo requests. It was incredibly successful, as the company has continued to grow throughout our time of using mailchimp. Additionally, we saw an increase in inbound leads each month over the first 12 months of using Mailchimp. While the send and contact restriction did cause some frustration and delays, the overall experience was quite positive. I would recommend Mailchimp to other companies.

Pros

What I liked most about Mailchimp was it's ease of use (for our applications) and the company's customer service. It was very easy to use Mailchimp in conjunction with our CRM, HubSpot to help our email marketing efforts. We would sort, export, and download targeted lists of customers from HubSpot and upload those lists to Mailchimp. This process was incredibly easy and allowed us to be more efficient and timely with our email marketing campaigns. Additionally, any time we had any questions or issues about Mailchimp, their customer service and sales teams were always incredibly helpful and quick to respond.

Cons

What I liked least about this software was the pricing plan restrictions. My software company had a very, very large customer and prospect base. We targeted many different markets with a large number of people within each organization. Our software could be used by entire companies, so reaching out to many different decision makers or users was an effective marketing strategy. However, the pricing...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Gets the job done. There are others doing the same for less now though.

Reviewed 4 years ago

Great tool, expensive, but worth it. May explore some cheaper options soon.

Pros

It does everything you may want out of a campaign tool. Easy to setup, modify, templatize ccampaigns etc..

Cons

It didnt integrate the particular CRm that we had been using, but probably on our end, as its a smaller CRM.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Powerful Email Software

Reviewed 4 years ago

Our multimillion dollar company utilizes this software to track email campgains success. In both a B2B and B2C format. We then integrate it with Hubspot.

Pros

Powerful insight on Email Campaigns. Extremely user friend and aesthetically pleasing. Integrates with Hubspot

Cons

Super focused software. It does emails and that’s it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Great tool. Does exactly what it promises

Reviewed 2 months ago

Great for collecting survey or lead info, managing the contact list, and sending campaign marketing out

Pros

Very user friendly and intuitive. Quick to set up and use

Cons

Doesn't give me a full CRM option, so I still need to integrate to a separate CRM to do what I need

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Decent program

Reviewed 4 years ago
Pros

Our company used to use mailchimp for a long time so we're used to their system. Easy to use.

Cons

Not the most delicate program out there. Other programs like Hubspot and SecondStreet might be better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Robust email marketing software

Reviewed a month ago
Pros

The platform is very flexible, we love how easy it is to automate email campaigns. Great analytics.

Cons

I think this is not a CRM solution, but a great email mkt tool to integrate with Salesforce and other robust CRM platforms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Mailchimp is ideal for my marketing emails

Reviewed 3 years ago
Pros

I love that it is free for a certain amount of emails. It also has really great templates for my marketing emails and helps me with my subject line. The best part is that it tells me who has opened my emails and what they clicked on. This helps me be more effective in the future

Cons

Syncing with my Liondesk CRM would be useful

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Mailchimp Review

Reviewed 3 years ago

Reliable system. Emails go out relatively quickly.

Pros

It's relatively easy to attach items such as calendar invites, PDF attachments, links, images. Preview mode is accurate

Cons

We cannot link emails to our CRM. We would like to track readability, what was sent to each client and when. All to be linked on our CRM.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Easy to get started, use and keep running - not convinced about the value for money

Reviewed 3 years ago

I have used MailChimp in the early stages of several companies in the past. Usually to do email campaigns, or automated emails. The ease of use and the stats make it easy to make, send and follow up campaigns, and the integrations provide the ability to track campaigns. Recently, I have decided to cut Mailchimp and replace this with HubSpot since the additional value was limited. I still use it for some other, smaller, projects

Pros

The ease of use makes MailChimp a go-to for getting started with email marketing. The features are easy to access and the design is intuitive. The statistics that you get from all your mailings is awesome, and so are the email builder.

Cons

The ROI from investing in MailChimp when you get larger and it really start costing money is questionable. If you use advanced CRMs like HubSpot, this tool is really not giving that much further functionality. If you use MailChimp for only email marketing (automated or otherwise) and landing pages, AND use a fairly advanced and modern CRM, the increase in value you get from using Mailchimp is limited

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Mailchimp a great help for marketing emails

Reviewed 2 years ago

Mailchimp is a great tool for mass email campaigns. It provides great analytics and manages unsubscribers to maintain Canned Spam Act compliance. A great email tool.

Pros

I inherited a poor CRM system with a difficult email platform. We use Mailchimp to create, send and manage our email campaigns when possible. We like how it’s easy to create emails compared to our CRM’s email builder. We also like how it helps us manage unsubscribers.

Cons

Unfortunately, our current CRM does not allow us to integrate with Mailchimp. We are implementing anew CRM system, which has a robust email tool. Eventually, we will be switching from Mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Reliable and Consistent Email Marketing

Reviewed 2 months ago
Pros

I'm always a fan of when a software product focuses on doing what they do and doing it well. Mailchimp is a clear example of that. They have remained a consistently strong player in the email marketing space, providing intuitive and easy-to-use software for helping businesses of all sizes and industries with their email marketing goals.

Cons

I have found that the strength of Mailchimps integration with CRM platforms varies from platform to platform, so I would encourage users to test-drive it with their unique CRM instance.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Nice and Powerful Tool to improve b2b lead generation

Reviewed 6 years ago

I've been using Mailchimp sincce a couple of months. I've subsribed for the free plan to become fully aware of the benefits of this tool. I like it much because it helps me in b2b lead generation: I run massive email campaigns and then monitor the open rate chart to follow the engagement via telephone.

Pros

Easy to use, effective

Cons

It does not fit when you have to send transational emails. You can solve this point adopting the free version of hubspot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Great for email campaigns large or small

Reviewed 4 years ago

Awesome customer service if you have any issues with your list (ie. bounce rates) or campaigns.

Pros

Ease of putting together campaigns, either using the pre-designed templates or raw HTML templates. Also keeps the formatting adhering to anti spam laws

Cons

Limited integration with CRM and Automation platforms, or a hassle to setup

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Great Product

Reviewed 23 days ago
Pros

the ease of use, and scheduling of mass emails we could send out.

Cons

I didn't like that it didn't link to our CRM Ministry Platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

The Small Business Go-To

Reviewed 2 years ago

Very good. This is an excellent tool for business that aren't ready to go big time with Hubspot or Pardot.

Pros

Mail Chimp is pretty easy to get started with for all the basic features. I like the list segmentation and management. The templates are "good enough" for most small business needs and can get the whole process running pretty quickly. If your CRM doesn't do email marketing, Mail Chimp is a good option.

Cons

Even though I said it's pretty easy to get started, I'm going to contradict myself and say it can also be difficult at various steps along the way. First, you should watch a few explainer videos to make sure you set things up properly. It really will make your life easier. If you set it up wrong in the beginning, it'll be a pain to get to where you want it to be. Then, at some point you're going to decide you'd like to have something different than their templates and find out that the system for custom templates can be a bear. I think most of the difficulties come form some strange UI quirks that can make it hard to get at first.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

easily set up and analyze email marketing campaigns

Reviewed 4 years ago

Overall great platform for carrying out email campaigns

Pros

Easily set up and customize email templates for campaigns without hard coding. Segment lists, set up data collection forms, and customize simultaneous social posts, etc.

Cons

With lots of steps, quickly setting up and sending an email can take longer than expected. Lack of automation features similar to Hubspot

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

A lot More To Do Than in the Past

Reviewed 4 years ago

It was good. We primarily used it for the email marketing features though. There is more to discover.

Pros

Mailchimp has made great strides in offering other services than email marketing. I like the landing pages you can create as well as the social ads.

Cons

It reminds me now of HubSpot. We actually switched from MC to HS because of the functionality but MC is making good progress.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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HubSpot CRM

Great CRM for SMB

Reviewed 10 months ago
Pros

If you are on a budget or a startup looking for a fully functional CRM with loaded marketing features, HobSpot won’t disappoint you.

Cons

I tried to use the email marketing feature but prefer to stick with Mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot CRM

Better than MailChimp

Reviewed 3 years ago
Pros

I love the powerful features, and ease of use is way better than MailChimp

Cons

Ease of use could be better, definitely takes some poking around and practice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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HubSpot CRM

A free CRM with good features

Reviewed 5 years ago
Pros

First of all, the product is free and comes with tons of features. It is integrated with Gmail, and it can do the job of checking profiles of leads, making a call, sending an email and scheduling a task. I like its user interface because it is so easy to use. I haven't used all of the functions of Hubspot CRM yet but so far, I like the tool. Easy setup is what I love too.

Cons

I wish somehow it can be integrated with MailChimp. It may be quite expensive if you use other products of Hubspot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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HubSpot CRM

Worst company for startups, stay away!

Reviewed 4 years ago

Only heartaches and a demoralized workforce.

Pros

They have lots of support agents to make you feel like the mess can be fixed. The truth is they are trying to fix a plane while flying it and you get to watch your business crash.

Cons

They are a predator company and what we are trying to drive out of the ecommerce space. They charge tons for what services like mailchimp offer for free.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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HubSpot CRM

Love to work with hubspot its realy generate leads for my Web Development Company.

Reviewed 4 years ago

Its realy generate leads and better customer service to my clients

Pros

I like the way of integration with other software and web apps for example mailchimp or gmail to setup marketing campaigns and easy imports contact and customer

Cons

There is disadvantage of some sort of user experience with application sometimes menus are confusing or i need to search to find the right tool to use it.

Overall Rating
  • Value for money
  • Ease of use