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Mailchimp vs Salesforce Sales Cloud Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.6K

5.3K

1.1K

166

81

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

9.7K

6.2K

1.4K

260

158

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Helping to bring the business up to date with a system that is modern and innovative. It is user friendly and easy to add new functionalities to it according to the business needs.
As a socially responsible company, it feels good to support another company like Salesforce that is committed to these values too.
Salesforce remains the best CRM application for growing our business because of the amazing features. Integration of third-party and add-on options it offers.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Terrible experience I wouldn't recommend to even our biggest competitor, Salesforce is totally unintuitive and with very bad UX. Expensive, hard to use and hard to manage.
There are times when the automation fails and gives back inaccurate data. We have to trouble shoot almost weekly to figure out what happened.
The only negative aspect I've encountered while utilizing SalesForce is that saving entered data is not done automatically and can lead to losing work.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features157
  • "What If" Scenarios
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Agent Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Call Distribution
  • Batch Processing
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Bid Management
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Change Order Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Estimating
  • Event Triggered Actions
  • Exception Reporting
  • Field Sales Management
  • Financial Management
  • For AEC Industry
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Goal Management
  • Graphical Data Presentation
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Job Costing
  • Job Scheduling
  • Key Performance Indicators
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Listing Management
  • Live Chat
  • Location Tracking
  • MES
  • Mailing List Management
  • Maintenance Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Material Requirements Planning
  • Medical History Records
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Presentation Tools
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Publishing Options
  • Purchase Order Management
  • Quality Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Role-Based Permissions
  • Safety Management
  • Sales Activity Management
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shared Inboxes
  • Shipping Management
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subcontractor Management
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • Training Management
  • Transaction Management
  • URL Customization
  • Unsubscribe Database
  • Version Control
  • Visual Analytics
  • WYSIWYG Editor
  • Warranty Tracking
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features196
  • "What If" Scenarios
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Agent Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Call Distribution
  • Batch Processing
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Bid Management
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Change Order Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Estimating
  • Event Triggered Actions
  • Exception Reporting
  • Field Sales Management
  • Financial Management
  • For AEC Industry
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Goal Management
  • Graphical Data Presentation
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Job Costing
  • Job Scheduling
  • Key Performance Indicators
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Listing Management
  • Live Chat
  • Location Tracking
  • MES
  • Mailing List Management
  • Maintenance Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Material Requirements Planning
  • Medical History Records
  • Meeting Management
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Presentation Tools
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Publishing Options
  • Purchase Order Management
  • Quality Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Role-Based Permissions
  • Safety Management
  • Sales Activity Management
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Shared Inboxes
  • Shipping Management
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subcontractor Management
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • To-Do List
  • Training Management
  • Transaction Management
  • URL Customization
  • Unsubscribe Database
  • Version Control
  • Visual Analytics
  • WYSIWYG Editor
  • Warranty Tracking
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1852
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1301
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Alex d.

Insurance, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Why products turn so complicated

Reviewed 4 years ago

Integration with Salesforce Cloud and Copper (formelly ProsperWorks) works very very well. Manage lists and forms is a little bit difficult task to me.

Pros

Free solution to mailmarketing for small companies, and great pay solution to overall companies. Able to integrate with CRMs solution is maybe a great point.

Cons

I started using MailChimp almost 6 or 7 years ago and really I love the simple way to manage lists of contacts, and to dispatch personalizing e-mails. But on the way this software turn very complex. I know that's marketing professionals are able to handle it but a small entrepreneur may be guess to much.

MR
AvatarImg

Maggie R.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

From the product to the marketing, I love everything about Mailchimp

Reviewed a year ago

I love Mailchimp and personally wish I could switch back to it. Because we rely heavily on Salesforce CRM, my company switched to Salesforce Marketing Cloud, but Mailchimp is a good option for those who can really benefit off of the CRM features they've added

Pros

Mailchimp is such a bargain! So many of the other CRM and email automation tools out there can break the bank, but Mailchimp is pretty reasonable considering how many features the platform supports

Cons

As they've grown and expanded the capabilities of the tool, the user interface has become increasingly complicated. As an avid software user, it wasn't a big adjustment for me, but I could see beginners struggling with the intricacy of the platform

AL
AvatarImg

Ashley L.

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mailchimp logo

Mailchimp

Used Mail chimp to Send Mass Emails

Reviewed 5 years ago

Mass emails from Salesforce!

Pros

I like that it gave me the ability to send mass emails directly from contacts and groups in Salesforce.

Cons

This software was not user friendly. It took a lot of playing around to figure out how to nail it. It coul be laid out much nice to help guide the user.

DP
AvatarImg

Doug P.

Food & Beverages, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Best CRM to Start and Learn From

Reviewed 4 years ago

I use this to email subscribers to my newsletter and send announcements.

Pros

I really appreciate that MailChimp provides an absolutely free version that you can use for up to one thousand subscribers.

Cons

It's not as easy to use as I would like it to be, but it's much much easier than Salesforce (I was a Salesforce admin)

KM
AvatarImg

Kayla M.

Hospitality, 51-200 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Easy to use.

Reviewed 6 years ago
Pros

I like the ease of use in general, especially in setting up a new email template and understanding the reports.

Cons

I wish it better integrated with our CRM, Salesforce. If we add in a new contact in Salesforce, it automatically updates the list in Mailchimp.

MO
AvatarImg

Michael O.

Nonprofit Organization Management, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp Review

Reviewed 7 years ago

Able to quickly create and manage different email campaigns and newsletters. Integrates well with our contacts in Salesforce.

Pros

Ease of use and Salesforce integration.

Cons

Would like a way to easily publish PDF versions of newsletters

AvatarImg
AvatarImg

Daniel B.

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

Great email marketing tool

Reviewed 5 years ago
Pros

It is easy to organize and segment lists into different groups. This really helps us easily figure out our email marketing strategy.

Cons

We have really struggled to connect salesforce to our MC account. When we contact their support, they just tell us to reach out to salesforce, who can't help.

AvatarImg
AvatarImg

Benoîte Y.

Computer Software, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Easy to get started and have a great looking email without HTML knowledge

Reviewed 6 years ago
Pros

Easy for everyone in the company to build an email without knowledge of HTML. Basic segmentation, automation that can be programmed for basic targeted emails and nurture.

Cons

For companies with Salesforce as a CRM. The integration with salesforce is really clunky and unstable. Choices of templates are limited. You'll eventually have to build your own HTML template.

MA
AvatarImg

Matt A.

Information Technology and Services, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Great Marketing Application

Reviewed 5 years ago
Pros

I really like how it integrates with Salesforce. I am able to create lists or campaigns in MailChimp and have them sent over to Salesforce to do further analysis and vice versa

Cons

There are a lot of steps to get the Salesforce integration to work and without documentation you can easily miss a step or two

DS
AvatarImg

Desirae S.

Management Consulting, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp Marketing Software

Reviewed 5 years ago

Overall MailChimp is an easy to use and powerful marketing tool. It's certainly worth a look and a test drive at very least, especially if your company is budget conscious. If you are looking for a more complex and robust system, you may want to keep looking, but at least give MailChimp a test drive, you may be surprised at all it can do for you.

Pros

MailChimp is fairly easy to setup and use from the start. It integrates well with Salesforce and the reporting ability on both the MailChimp side and Salesforce side is done quite well. Lists are easy to setup and use and it can deduplicate contacts within an individual list. It also offers bounce reports and those bounces, when MC is integrated with Salesforce, report directly back to Salesforce in the standard out of the box bounce alert.

Cons

MailChimp is designed for the average user and not so much for a high-end marketing team. It's simple easy to use style can at times be overly simplistic and not allow for the customizations that can be needed at times. One thing that I have come across, and MailChimp is not the only one to do this, is that reporting is done at the list level and not so much at the Group level. To keep costs down, the recommendation is to create a mast list and groups within the master list. Campaigns can be sent to groups so they are more targeted, but when reporting is done at the list level and not group level, you lose insight into where you are hitting and missing your target audience. Additionally, contact deduplication can only be done within a list and not across lists.

KV
AvatarImg

Kathy V.

Marketing and Advertising, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Big on Features, Short on Organized Training

Reviewed 5 years ago
Pros

Mailchimp is an excellent service - no doubt about it. I like the templates and all the automation features as well as landing pages and easy form builds for websites, Facebook, etc. It's got a lot of good features and provides real value for the money.

Cons

the way their lists work is so unlike Constant Contact, or Salesforce Marketing Cloud that it is a difficult and can be an expensive transition if you don't know what you are doing. Also, they would do well to make it easier for those switching from another service to theirs to understand the differences and walk them through those.

DH
AvatarImg

David H.

1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

One of the best, if not the best!

Reviewed 6 years ago

The free service is perfect for startups and small businesses, but as you grow, consider upgrading to the higher tiers - you won't look back.

Pros

Marketing Automation, drag and drop templates, Salesforce Templates, Friendly with Wordpress Plugins

Cons

In my opinion, the autoresponder functionality is slightly worse than GetResponse, but it certainly isn't a deal breaker.

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Emir A.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Mailchimp is easy to set up, use and it will definitely make your email game strong

Reviewed 6 years ago

It helped my company easily send email campaigns to our users. It saved a lot of time in creating an html template, and I even use the export feature to create html mailers to send on different platforms.

Pros

It's really easy to set up an email campaign, customize or create a template. Data like social media users, rating leads and integration with Facebook make it really worthwile.

Cons

The biggest problem I have is the Salesforce integration. It's really lacking in a lot of features, but that also might be because Salesforce push their own email product. Anyways, it's really basic and lacks a lot of much needed features

BK
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B K.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Mailchimp

Good in a pinch, but not the best option

Reviewed 7 years ago

encountered a few data errors in transferring record data from mailchimp system to Salesforce database

Pros

No pros were added to this review

Cons

No cons were added to this review

JH
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Joshua H.

Nonprofit Organization Management, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Great Product for Small Nonprofits

Reviewed 4 years ago
Pros

We really enjoy the ease of use for Mailchimp and the ability it gives nonprofit organizations to communicate with donors for free.

Cons

It would be amazing if there was a Salesforce integration for free or at a low cost.

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Alexandra D.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Very helpful for email campaigns

Reviewed a year ago

Overall it's very useful. It could use some fixes, but is definitely worth it.

Pros

Makes email campaign marketing a breeze and is compatible with other software like Salesforce/pardot.

Cons

Has a few hiccups. There have been a few instances where some information has been mixed up and this has created large issues.

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Darrell K.

Accounting, 201-500 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Easy to use, good for basic mail campaigns

Reviewed 4 years ago

I used Mailchimp to send out a regular newsletter to our salesforce contacts. It worked well enough.

Pros

It was simple to understand, intuitive functions and was already integrated with salesforce. Got the job done for the simple mailing campaigns I needed to run.

Cons

It provided the basic activities we needed but there arent a lot of bells and whistles. The campaign tracking is just ok, not super detailed.

AR
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Verified reviewer

Computer Software, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Functional, not fantastic

Reviewed 4 years ago
Pros

It gets the job done - for NPO's, starts as free, but doesn't have a ton of functionality - it works if you don't need anything too sophisticated.

Cons

They used ot have a great integration with Salesforce, but this does not work very well at all anymore.

JG
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JENNIFER G.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

we love mailchimp

Reviewed 5 years ago

increased sales

Pros

the ability to easily create our campaigns. The App makes checking reports and resending super easy!

Cons

There was a learning curve and all the support is done online - no ability to call and talk to a real person

AR
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Verified reviewer

Computer Software, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Good

Reviewed 5 years ago
Pros

Mailchimp is a really good service to send email. It's a recognized service and I recommend it if you're planning on sending marketing emails for your business

Cons

The main issue I have with Mailchimp is the integration with Salesforce which is poor. Other mail services have better integrations.

AR
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Verified reviewer

Nonprofit Organization Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Easy mailing list management and mass emailing

Reviewed 4 years ago

Mailchimp has always been complex, the latest UI revision has dealt with a lot of what was confusing. Things are named more sensibly now. Reports let you see how your emails are doing - I've no need for complex goals and the defaults are more than enough for most small mailing lists. Sharing across the team is easy but not everyone gets the audience functionality so most emails are sent as copes of previous campaigns. The free tier is more than enough for most of my clients.

Pros

Easy sharing with colleagues Simple email editing tool Sign up forms on phone and websites are easy to use

Cons

Editor regularly messes up text formatting (Understandable) focus on sales makes things more complex than they need to be if sales aren't your objective. Groups, lists, subscribers, tags - it's difficult to track who is who

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Meagan F.

Nonprofit Organization Management, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

My favorite email client

Reviewed 5 years ago

MailChimp is great for list management, email marketing and segmenting your messages to various audiences. A comprehensive email communications platform.

Pros

Easy list management capability; great integration with other apps and software (Salesforce, Eventbrite, etc.); helpful analytics; intuitive WYSIWYG design structure

Cons

Very little; this is my favorite of all the similar email clients (ConstantContact, Mad Mimi, etc.)

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Delphina S.

Entertainment, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Get the most for your money

Reviewed 2 years ago
Pros

Mailchimp offers many features that other more expensive company’s, such as salesforce uses but in a simplified less expansive format

Cons

Some of the templates or self made emails/ forms are hard to edit without affecting another section within the email. Also the HTML is not as accurate as I would like it to be.

AR
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Verified reviewer

Outsourcing/Offshoring,

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Very good marketing tool

Reviewed 5 years ago

Marketing and sales

Pros

It is ease to use and has a good tracking tool. It is giving us the best experience on our marketing campaigns.

Cons

It doest have a good way to clean bad emails! sometimes there are typos on the email and it give us hard bounce, but it doesnt let us know before so I can clean the database.

AR
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Verified reviewer

Airlines/Aviation, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Sales managers can benefit from MailChimp platform

Reviewed 5 years ago

I use MailChimp for sales e-mail campaigns, it allows me to see how many people are actually interested and opened the emails and who was not interested at all, it is very useful information when it comes to sales.

Pros

MailChimp is very easy-to-use platform. I like that MailChimp is not very expensive and still very useful. E-mails tracking feature is great

Cons

Nothing specific. May be adding more sales features to the product would be helpful.

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features