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Mailchimp vs Typeform Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Typeform is the versatile data collection tool that makes asking easy and answering fun, whether it's forms, quizzes, surveys,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$35/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,266

4,590

964

147

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

293

95

9

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

The signature discussion nature of the forms, it's like talking to a live user-agent on a website. Has a great feel to it and feels like you are talking to it when filling it in.
It's super easy to create an awesome looking form to capture data, create a quiz etc. There are​ loads of theme and colour options as well as being able to make your own and save for future forms.
The best thing about Typeform is how clean, nice and professional your surveys turn out without doing too much work on your part in formatting the look of it.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

Limited in functionality beyond a question requiring multiple answers. Severe lack of customer service wanting to resort to only to email.
We have used Typeform for years but suddenly they changed their freemium model without any notifications, no emails, no announcement and all our forms stopped working.
Internal reporting tools are limited. The jump between pro and premium was a little hard to swallow and there is no options for any ala cart features.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features78
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Collaborative Workspace
  • Conditional Logic
  • Content Management
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Feedback Collection
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Permission Management
  • Preview Functionality
  • Projections
  • Pulse Surveys
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SSL Security
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Summary Reports
  • Survey Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • User Management
  • Web Forms
  • Website Integration
  • eCommerce Integration
  • Total features29
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Collaborative Workspace
  • Conditional Logic
  • Content Management
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Feedback Collection
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Permission Management
  • Preview Functionality
  • Projections
  • Pulse Surveys
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • SSL Security
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Summary Reports
  • Survey Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integration
  • To-Do List
  • Unsubscribe Database
  • Usage Tracking
  • User Management
  • Web Forms
  • Website Integration
  • eCommerce Integration

Integrations

  • Total integrations1255
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations130
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp

Mailchimp Review

Reviewed 2 years ago

Satisfactory. It does it job and it's simple to use. I use it just to collect leads and it is compatible with all my other services. The standard level is completely FREE so no complaints!

Pros

It's FREE! It standard, FREE service is good enough for a start-up company and almost any 3rd party software I use (i.e. Intercom, TypeForm, Leadpages, etc.) have great integrations with them. It's the biggest reason why I use them - it's a simple and secure lead collection software well integrated with other services.

Cons

The email campaign builder is not that great. I use another service for that but I think they should provide better templates when users are building their email campaigns.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

Typeform

Get a professional looking form up in no time

Reviewed a year ago

Typeform made it really easy for us to connect to test users and get their feedback. We ended up following with our testers through email (with the provided integration with mailchimp) and inviting some of them as beta users.

Pros

It's a really easy to use tool for form building, and the end result is strikingly professional. And you can even link it to mail chimp to mail chimp (and I think other tools) to follow up with your customers.

Cons

It'd be nice to have a bit more customisation, mainly in the way the form looks; it'd be helpful to get different form types that look as good as the original one

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7/10

Share this review:

Typeform

A nice tool to collect forms quite easily

Reviewed 2 years ago

A nice way to collect data and reviews without having to use Google.

Pros

What I like with Typeform is that it's more or less a MailChimp for forms: you don't need coding skills at all to make a form and to send it. Also, you can extract data very easily in a .pdf document, and you have an exact idea of the time used by the interviewed people to complete the survey.

Cons

The biggest problem I had is that you don't have an automated way to contact again all the people who did not answer or did not complete the survey at the first email sent. Also, the interface could be a bit more user-friendly (it's quite archaic, you can't drag and drop buttons...).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Typeform

Natural Surveys and Forms

Reviewed 2 years ago

I collected a lot of useful data that I think if I would use some other survey tool wouldn't be that much valuable. I got almost 80% solved ratio of email recipients. That is huge and I never had that high percent and I regularly send surveys to our customers.

Pros

Typeform allows me to create online surveys or forms which looks more natural and are designed by people for people. There are no fancy overkill features which some other survey tools have because they are often hard to use and perform far worse than a simple yet beautiful survey or form. Every form looks just beautiful and calls for recipients to answer more and more because I think it is more friendly than other survey tools. Forms or surveys are solved in the top to down approach and there is a nice graphical slide which tells you at which percent you are at the current survey. I especially liked connectivity with MailChimp. It worked very well.

Cons

I liked every part of Typeform except their pricing. For our budget, it is a way too high but if you try their free version you will see that it is more like trial limited version and it still performs very good. Also, I encountered some strange bug that bothered me for a long time. When I was using MailChimp connection some data weren't transferred correctly to this service. I tried to contact their support but it wasn't the speediest one and the answers I got weren't on a level as their tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Typeform

Typeform Just Changed It's Pricing Strategy to Make Users Pay for More Than 100 Responses

Reviewed 4 years ago

I love Typeform but the recent change of limiting the maximum number of responses for the free version is not a nice move. Till now I have spend more and more time to understand type form better and even considered paying in the future. However now having only 100 Responses before I pay, I won't be even able to calculate Stat Sig results from one type form to another to proof the value first. This basically forces me to chose another provider like google forms or Mailchimp forms because I am not able to test the value first before I can start spending on the Typeform which I love.

Pros

-Great Design -Great User Experience -Nice underdog of forms next to google forms, survey monkey, etc...

Cons

-Pricing Model (pay after 100 responses and no step in between USD0 and USD30 per month) -Customer/sales support

Mailchimp vs. Typeform

See how Mailchimp and Typeform stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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