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Typeform Logo

An online form builder that lets you collect data with ease.

Last updated: March 2025

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Table of Contents

Typeform - 2025 Pricing, Features, Reviews & Alternatives

What is Typeform?

Typeform is an interactive data collection tool that lets you create forms, surveys, and quizzes that people enjoy answering. By asking questions one at a time, you get more thoughtful responses and higher completion rates. Plus, Typeform’s conditional logic lets you build unique journeys, giving each respondent a personalized experience. Keep audiences interested with beautifully designed templates, a sleek interface and a complete media library. 



But it doesn't stop there. Typeform offers a range of features to supercharge your data collection efforts. Integrate your forms with your favorite tools and automate workflows to save time and increase efficiency. Robust analytics get you valuable insights to make data-driven decisions. From lead generation and customer feedback to event registrations and employee surveys, Typeform is your all-in-one solution to grow your business.

Benefits of using Typeform

  • Personalized: Behind every form, there’s a person answering it. Typeform lets you create interactive forms that ask one question at a time, getting you more thoughtful responses, and higher completion rates. Smart features that let you call respondents by their name and customize their journey based on their answers.

  • Eye-catching: Make a great impression with customizable color palettes, media, and font styles. If you’re looking for inspiration, Typeform has a library of 800+ templates for forms, surveys, quizzes and more. Tie it all together with a slick, intuitive interface that’s easy to embed wherever you choose. You can even add your own logo and branded assets.

  • AI-powered: Tell our form builder what you want to create, and it will make it for you instantly. Our AI-powered form builder can even pull and apply your branded assets, taking care of your form’s design for you.

  • Accessible: Typeform looks beautiful on every device, so you can put your form where your audience will see. No-code embedding makes sharing simple.

  • Seamless: With 120+ integrations, you can integrate Typeform into your workflow in a flash. Whether it’s sending lead data to your CRM, getting answers from your team in Slack, or schedule appointments on Calendly, Typeform makes it easy and efficient.
  • Starting from

    29

    Per month

    view pricing plans
    start trial
    book a demo

    Typeform’s pros and cons based on 905 verified reviews

    To identify what users like and dislike about Typeform, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.

    Verified reviewer profile picture
    Verified reviewer profile picture
    Verified reviewer profile picture
    To determine these pros and cons insights, we analyzed responses from 905 verified reviews

    Effective lead generation

    98% of reviewers feel positive about Typeform's lead generation capabilities. Reviewers appreciate that Typeform allows them to create engaging and visually appealing forms that significantly increase lead capture rates. They find the tool user-friendly and versatile, enabling them to collect valuable lead information quickly and efficiently. Users also mention the high conversion rates and the ability to filter and qualify leads effectively. The integration options and the ability to use forms for various purposes, such as surveys and client onboarding, are also highly valued.

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    “This is one of the best survey & form creation software that let you collect data & responses for different purposes and helps your to generate leads.”
    “Typeform allows us to build vibrant contact forms to profile our incoming leads and filter for their budget, style choices .etc. ”

    Enhanced client interaction

    97% of reviewers feel positive about Typeform's client interaction features. Reviewers appreciate the platform's ability to create professional and attractive forms that clients enjoy using. They find that the diverse question types and customizable designs make the process of collecting client feedback and information more engaging and enjoyable. Users also highlight the time-saving aspect of Typeform and its seamless integration with other tools, which helps improve client communication and overall satisfaction. The positive client response to the forms is frequently mentioned as a key benefit.

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    “I send surveys to my clients and I'm happy with typeform because it provides me with different designs, different types of questions and it makes me look very professional to my clients.”
    “Typeform helps me get the information I need from my potential clients when I need it, and it makes the process enjoyable and elegant for everyone.”

    High Cost Concerns

    54% of reviewers feel negative about Typeform's value for money/pricing. Reviewers indicate that the pricing is high, especially for small businesses and individual users. Some users say the free version has significant limitations. They find entry-level paid plans expensive and are frustrated by essential features being locked behind higher-tier plans.

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    “Unfortunately, a number of features that are table stakes for most form software are tucked away in higher tiers on Typeform, like "redirect after submit" (how is it that this is only available on the highest priced tier?”
    “Has too low of form response limits even on paid plans, 100 responses per month for the paid basic plan may not fulfil the need of most businesses.”

    Typeform's key features

    GetApp's analysis of 102 verified user reviews collected between July 2021 and January 2025 identified Typeform's most critical features and how it performs according to users.

    Forms Creation & Design

    Reviewers appreciate Typeform's forms creation and design capabilities for their user-friendly and intuitive process. They find the designs elegant and customizable, allowing for brand-specific templates and image uploads. Users report that the forms feel conversational and engaging, with many pre-built templates available. They say the design aspect empowers teams to quickly create and deploy professional-looking forms that match their brand, even in the free version. However, some wish for more flexibility with image layouts. Of the 32 Typeform users who gave detailed accounts of their use of Forms Creation & Design, 100% rated this feature as important or highly important.

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    “Typeform is one of my favorite software, as its form creation and design process are straightforward and user-friendly. It also used for surveys designs, to enhance the business intelligence.”
    “Very simple to use and set up. Even in the free version you can create beautiful forms that match your brand and style. There are many templates to choose from but you can also very easily create a form from scratch in just a few minutes.”

    Customizable Questions

    Reviewers indicate that Typeform's customizable questions are highly valued for their flexibility and variety. They highlight the ability to switch between multiple question types, such as multiple choice, yes/no, and long/short answers. Users appreciate the advanced customization options, including adding images, gifs, and conditional logic. They find it easy to create questions tailored to specific research needs and customer bases. Some mention a desire for more templates, but overall, they find the customization capabilities excellent. Of the 25 Typeform users who gave detailed accounts of their use of Customizable Questions, 100% rated this feature as important or highly important.

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    “Questions are highly customisable on Typeform. You can choose from different question types and select the conditional logic that works best for a given survey.”
    “I need to ask a variety of questions in one Typeform. The ability to switch between multiple choice, yes or no, long and short-answer, etc. is great.”

    Customizable Fields

    Users report that Typeform's customizable fields are essential for capturing specific data and tailoring forms to their needs. They appreciate the ability to customize buttons and carry parameters between questions for a personalized experience. Reviewers find the field customization straightforward and versatile, with many options available without requiring programming skills. They mention that the customization is particularly useful for integrating with other web apps and tracking data in CRMs. However, some note limitations in the basic plan. Of the 24 Typeform users who gave detailed accounts of their use of Customizable Fields, 100% rated this feature as important or highly important.

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    “This was one of the most important things for me when I first started my business. I needed to capture as many leads as possible and the customized fields were really helpful. ”
    “I love that you can capture and carry parameters between questions to personalise the survey and make it more targeted.”

    Survey Builder

    Reviewers feel that Typeform's survey builder is intuitive and user-friendly, making it easy to create and customize surveys. They appreciate the drag-and-drop interface, branching logic, and variety of question types. Users find the tool effective for building engaging and personalized surveys, with positive feedback on the tutorial and seamless creation process. Some mention that complex surveys can experience loading issues, but overall, they find the survey builder helpful for collecting and analyzing data. Of the 53 Typeform users who gave detailed accounts of their use of Survey Builder, 94% rated this feature as important or highly important.

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    “Most of the functions we relied on to build intuitive and effective surveys were easily programmed. so it made the survey building process quite smart and stress-free.”
    “Even someone who has never used Typeform or any similar software could learn to create a survey using the Survey Builder. The tutorial was super helpful, and creation is seamless.”

    Reporting/Analytics

    Reviewers highlight Typeform's reporting and analytics capabilities for their clean and intuitive presentation. They appreciate the ability to track response rates, completion rates, and drop-off points. Users find the analytics useful for optimizing forms and making data-driven decisions. They mention the ease of viewing results in different formats and the ability to filter and organize data. Some users integrate with Google Sheets for more detailed analysis, and a few note limitations in the free version. Of the 50 Typeform users who gave detailed accounts of their use of Reporting/Analytics, 90% rated this feature as important or highly important.

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    “The analytics provide a breakdown of all the answers given by the form takers. This allows us to get an automated overview of where we stand on certain features.”
    “This software let you analyse data and responses collected from surveys and other forms and provide you up to date report.”

    Data Import/Export

    Users find Typeform's data import/export capabilities valuable for managing and analyzing collected data. They appreciate the ease of exporting data to tools like Google Sheets and Airtable, as well as the ability to customize exports. Reviewers report that importing data saves time for large datasets and that exporting results is straightforward and flexible. They mention the usefulness of this capability for archiving, record-keeping, and sharing data with others. Some note restrictions in the free version. Of the 35 Typeform users who gave detailed accounts of their use of Data Import/Export, 89% rated this feature as important or highly important.

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    “Once you have responses from your form, getting this data out of Typeform to your analytics tools is as simple as it can be. You even get to customize your export to cover all response fields or just the one you need for analysis. With third-party integrations such as Airtable, personally, I "export" my responses automatically and analyze them within Airtable. I find this integration very useful as it's time-saving and real-time.”
    “When working with large datasets (e.g., pre-populating dropdowns or quiz options), importing data saves time compared to manually entering it.”

    All Typeform features

    Features rating:

    Abbreviation Detection
    Reporting & Statistics
    Quizzes
    Question Piping
    Data Visualization
    Online Polling
    Online Forms
    Employee Onboarding
    Communication Management
    Multiple Question Types
    Lead Capture
    Contact Database
    Customizable Forms
    Data Capture and Transfer
    Customizable Templates
    Data Extraction
    Process/Workflow Automation
    Template Management
    Surveys & Feedback
    Question Branching
    Statistical Analysis
    SSL Security
    Real-Time Notifications
    Survey/Poll Management
    Live Results Sharing
    Lead Qualification
    Data Retrieval
    Customer Experience Management
    Dashboard
    Drag & Drop
    Lead Segmentation
    Third-Party Integrations
    Skip Logic
    Customizable Branding
    Feedback Management
    Support Audio/Images/Video
    Scoring
    API
    Data Analysis Tools
    Collaboration Tools
    Email Management
    Access Controls/Permissions
    Alerts/Notifications
    Conditional Logic
    Multi-Channel Distribution
    Response Validation
    Test/Quiz Creation
    Workflow Management
    Pulse Surveys
    Training Management
    Text Fields
    Summary Reports
    Web Forms
    Website Integration
    360 Degree Feedback
    Activity Dashboard
    AI/Machine Learning
    Appointment Scheduling
    Autofill
    Autoresponders
    Configurable Workflow
    Customer History
    Email Distribution
    Gamification
    Mobile Survey
    Multi-Channel Data Collection
    NPS Survey Structure
    One-to-One Messaging
    Panel Management
    Performance Metrics
    Ratings/Reviews
    Real-time Conversations

    Typeform awards

    Typeform alternatives

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    Typeform pricing

    Value for money rating:

    Starting from

    29

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range
    view pricing plans
    start trial

    Typeform integrations (343)

    Integrations rated by users

    We looked through 905 user reviews, to identify which products are mentioned as Typeform integrations, and what is the users perception.

    Integration rating: 4.6 (12)

    It's important to have a place to collect data. I would like a different format though. Maybe collect it in Google Docs and separate each question to make it easier to read. The Google Sheets puts each question in a column making it harder to read.

    It is easy to use and integrate for automation by using the 3rd party-like no-code tools.

    Helps me organize the responses from Typeform and integrations with Zapier.

    Verified reviewer profile picture

    Melanie Latrelle Grandoit

    Brand Designer, Photographer

    1/3
    Zapier logo
    Zapier

    Integration rating: 4.8 (12)

    Depending on what the users fill out, Zapier connects helps Google Sheets and MailChimp to perform automated email marketing tasks.

    I used Zapier as my connector between data collected between Typeform and Salesforce

    Verified reviewer profile picture

    Anonymous Reviewer

    Freelancer

    1/2
    Notion logo
    Notion

    Integration rating: 4.7 (3)

    Easy integration with the Notion database allows me to track my survey responses even within my Notion workspace.

    I use Notion for my project management, so I also want to have the survey results saved there.

    RW

    Ryan Wiguna

    Full Stack Developer

    1/2
    Mailchimp logo
    Mailchimp

    Integration rating: 4.7 (6)

    Integration with MailChimp is very important for email marketing based on the responses.

    Verified reviewer profile picture

    Anonymous Reviewer

    Freelancer

    Integration rating: 4.8 (5)

    Various reasons. Typeform allows us to perform some intricate automations. This saves us time, promotes confidence and therefore enables us to increase productivity.

    SM

    Sebakunzi Matemane

    CRM Manager

    Calendly logo
    Calendly

    Integration rating: 4.8 (4)

    Sent leads back to Calendly once they leave their information contact in the form.

    Verified reviewer profile picture

    Rafael del Valle Avila

    Product owner

    Make logo
    Make

    Integration rating: 4.5 (2)

    I love using and recommending Typeform because the form designing and creation is easy within Typeform while automating the workflows it provides easy integration also, so I use Typwform within integromat too.

    Verified reviewer profile picture

    Saira Yaqub

    Automation

    Integration rating: 4.5 (2)

    I used Zapier as my connector between data collected between Typeform and Salesforce

    Verified reviewer profile picture

    Anonymous Reviewer

    IT Professional

    Google Docs logo
    Google Docs

    Integration rating: 5.0 (2)

    It helps me a lot. Bouth applications very important part of my cultural business on-line Teaching activities.

    DD

    Dana Dalea

    President

    Integration rating: 5.0 (1)

    This integration makes it easy for me to send my forms to people who have booked appointments to prequalify the leads and to gain more info before the calls.

    CC

    Christy Crenshaw

    Business Owner

    Stripe logo
    Stripe

    Integration rating: 5.0 (1)

    It allowed us to accept payment directly in the form reducing the steps our clients/customers needed to take.

    MI

    Michelle Ireland

    CEO

    Klaviyo logo
    Klaviyo

    Integration rating: 5.0 (1)

    It allows us to collect customer emails to continue contacting them through our email system.

    RD

    RACHEL DROLET

    OWNER

    Canva logo
    Canva

    Integration rating: 5.0 (1)

    GoReminders logo
    GoReminders

    Integration rating: 3.0 (1)

    Integration rating: 5.0 (1)

    Tremendous logo
    Tremendous

    Integration rating: 5.0 (1)

    Trello logo
    Trello

    Integration rating: 5.0 (1)

    Workable logo
    Workable

    Integration rating: 5.0 (1)

    Ortto logo
    Ortto

    Integration rating: 3.0 (1)

    Metabase logo
    Metabase

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    BambooHR logo
    BambooHR

    Integration rating: 5.0 (1)

    MailUp logo
    MailUp

    Integration rating: 5.0 (1)

    Integration rating: 4.0 (1)

    monday.com logo
    monday.com

    Integration rating: 5.0 (1)

    Typeform support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    FAQs/Forum
    Chat
    Knowledge Base

    Training options

    Live Online
    Documentation
    Videos

    Typeform reviews

    Overall rating

    4.7

    /5

    905

    Positive reviews

    96

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.64/10
    Rating distribution

    5

    4

    3

    2

    1

    643

    230

    23

    4

    5

    Pros
    “Typeform has been a great tool to use for dedicated purposes; it is easy to subscribe when needed and then stop the subscription for a while. The customer service team is very flexible and helpful.”
    “Typeform help me to do it with easy and the report that can be generated from all the data collected help me to interprate the raw data better.”
    “I love how nice looking the forms are. Beautifully designed forms encourage more people to fill them out.”
    Cons
    “A few users emailed us to say they their submission was unable to go through. A few lost entries as a result of glitches.”
    “Limited in functionality beyond a question requiring multiple answers. Severe lack of customer service wanting to resort to only to email.”
    “We have used Typeform for years but suddenly they changed their freemium model without any notifications, no emails, no announcement and all our forms stopped working.”

    Typeform FAQs

    Q. What type of pricing plans does Typeform offer?

    Typeform has the following pricing plans:
    Starting from: $29.00/month
    Pricing model: Free, Subscription, Open Source
    Free Trial: Available | (No Credit Card required)


    Q. Who are the typical users of Typeform?

    Typeform has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Typeform support?

    Typeform supports the following languages:
    English, Spanish


    Q. Does Typeform offer an API?

    Yes, Typeform has an API available for use.


    Q. What other apps does Typeform integrate with?

    Typeform integrates with the following applications:
    Kit, Google Forms, GitHub, Aircall, EnjoyHQ, Redmine, Ortto, Zoho CRM, Jira, Paymo, ActiveCampaign, MailerLite, Mention, Calendly, Zapier, Google Docs, Gmail, OneDrive, Airtable, Trello, Google Drive, Pipedrive, Freshsales, Microsoft Teams, GitLab, WordPress, Google Slides, Freshdesk, Brevo, Stripe, Chili Piper, Slack, Klaviyo, Canva, Zendesk Sell, Xoxoday, Chattermill, Fomo, monday.com, Mailchimp, Twilio, Marketo Engage, Asana, HubSpot CRM, Thinkific, Evernote Teams, Google Sheets, Intercom, Productboard, Contentful, Shopify, Microsoft Excel


    Q. What level of support does Typeform offer?

    Typeform offers the following support options:
    Email/Help Desk, FAQs/Forum, Chat, Knowledge Base

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