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MailerLite vs Mad Mimi Comparison (2026)

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Good recommendations?

MailerLite logo

MailerLite

Mad Mimi logo

Mad Mimi

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

Mad Mimi makes it simple to create beautiful HTML emails with a full-featured email marketing platform and template-free email design tools. The easy-to-use platform helps users create, send, and track email campaigns, all from within the same intuitive interface.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

10

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.3K

5

4

3

2

1

1.8K

413

51

7

41

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.3

55

5

4

3

2

1

26

22

6

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Pros

“Due to these legal requirement, we had to switch to a service provider whose servers are located in Turkey.”
MO

Mehmet O.

Developer

“I have had them for years and seen them get acquired by Godaddy.”
Verified reviewer profile picture

Francis P.

Sr. Publicist

“I found it easy to learn and implement the functions.”
JP

Jenny P.

Director

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

Cons

“They didn't allow much space for storing images to use in the newsletter, and the process of adding images was needlessly difficult.”
Verified reviewer profile picture

Onome D.

Artist-Facilitator

“It's probably the worst email client I've ever seen.”
HN

Hakim N.

Studio Manager

“that 'Go Daddy' shows it no love since acquiring it.”
Verified reviewer profile picture

Andrew C.

Founder

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multivariate Testing
  • Newsletter Management
  • Personalization
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Automation
  • Workflow Management
  • Total features16
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multivariate Testing
  • Newsletter Management
  • Personalization
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations93
  • 40Nuggets
  • 500Apps
  • ARMember
  • Acuity Scheduling
  • Adobe Commerce
  • Airtable
  • Antavo
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Capsule
  • Carrd
  • ClickFunnels
  • Contactually
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Formstack Forms
  • FreshBooks
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Forms
  • Gravity Forms
  • GrowSurf
  • Highrise
  • HubSpot Data Hub
  • Hyperise
  • Instagram
  • Instapage
  • Interact
  • InvoiceBerry
  • Involve.me
  • Jotform
  • Jotform Sign
  • Justuno
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • ManyContacts
  • Marketo Engage
  • Meta for Business
  • Mokapen
  • MoonClerk
  • MyFormData
  • Netskope One Platform
  • NeverBounce
  • Nimble
  • Olark
  • Omnistar Affiliate
  • OnePageCRM
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Podio
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Quickbase
  • Relay.app
  • Salesflare
  • Salesforce Sales Cloud
  • ShootQ
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe Payments
  • Stripo.email
  • StudioBookings
  • Sumo
  • SurveyMonkey
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Unbounce
  • Wisepops
  • Wishpond
  • Wistia
  • Wix
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoho Creator
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations46
  • 40Nuggets
  • 500Apps
  • ARMember
  • Acuity Scheduling
  • Adobe Commerce
  • Airtable
  • Antavo
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Capsule
  • Carrd
  • ClickFunnels
  • Contactually
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Formstack Forms
  • FreshBooks
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Forms
  • Gravity Forms
  • GrowSurf
  • Highrise
  • HubSpot Data Hub
  • Hyperise
  • Instagram
  • Instapage
  • Interact
  • InvoiceBerry
  • Involve.me
  • Jotform
  • Jotform Sign
  • Justuno
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • ManyContacts
  • Marketo Engage
  • Meta for Business
  • Mokapen
  • MoonClerk
  • MyFormData
  • Netskope One Platform
  • NeverBounce
  • Nimble
  • Olark
  • Omnistar Affiliate
  • OnePageCRM
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Podio
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Quickbase
  • Relay.app
  • Salesflare
  • Salesforce Sales Cloud
  • ShootQ
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe Payments
  • Stripo.email
  • StudioBookings
  • Sumo
  • SurveyMonkey
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Unbounce
  • Wisepops
  • Wishpond
  • Wistia
  • Wix
  • WooCommerce
  • WordPress
  • Wrike
  • Wufoo
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoho Creator
  • Zoom Workplace
  • mailparser.io
  • n8n.io