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MailerLite vs OptimizePress Comparison

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Overview

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

OptimizePress helps to create landing pages, membership portals, sales & marketing pages, product launch funnels, training...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

149

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2K

5

4

3

2

1

1.6K

367

42

5

30

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

66

5

4

3

2

1

48

14

2

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
It is amazing and really helpful that they allow free users access to their email automation feature.
Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Pros

Easy to use, great options, good integration's functions...just the best sale tool in our galactic.
I love the Templates and the ease of the program. Great for first time users such as myself.
What I like best is that there is lots of training and help if you are not familiar with building your own web pages. There are videos and text help in all areas of building your site.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.
In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Cons

Worst online company for any Wordpress plugin. Also, my hosting provider knew about this them for the number of Wordpress plugin conflicts they bring.
OptimizePress 3 once again proves to still be the worst Wordpress plugin.
I feel extremely disappointed, since we are in the middle of a course launch and have been left in the dark.
  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last review14 days ago

Key features

  • Total features84
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Personalization
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Management
  • Total features33
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Personalization
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Widgets
  • Workflow Management

Integrations

  • Total integrations194
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations36
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier