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MailerLite vs Taplink Comparison

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Overview

Category Leaders

MailerLite is an email marketing solution which provides tools for customizable email building, automation, landing page...

Category Leaders

Taplink helps entrepreneurs create 20 minute long high-converting landing page on Instagram. The software provides users...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

170

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2K

5

4

3

2

1

1.6K

365

42

5

30

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.8

296

5

4

3

2

1

242

50

3

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
It is amazing and really helpful that they allow free users access to their email automation feature.
Love the user friendliness. It was easy to set up and the videos are so well done whenever I want to add efficiencies, have questions, or want to tweak my newsletters, they're so helpful.

Pros

Integrates payment gateways like Paypal - then it's super easy to sell stuff there. Email collection - I love that it's easy to collect emails when people are on your landing pages.
Easy to use, looks really nice. The fonts that they have are super nice, love that you are able to choose from a variety of colours for a lot of things.
The customization and the ease is the best part of this software. You can make it look like you and your brand which helps the overall customer experience.

Cons

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.
In the beginning I made some mistakes on approval, but that was totally from my lack of understanding.

Cons

The designs are quite basic, with a lack of variety of layouts to choose from. Especially when you have many links that need to be added.
A little bit limited in terms of overall appearance -- layout and font choices in particular. Uploading banners and galleries was also a bit difficult -- I had to use HTML coding to have photos.
A little confusing finding my way back to our IG profile afterwards.
  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features84
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Personalization
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Management
  • Total features8
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Personalization
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Workflow Management

Integrations

  • Total integrations193
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations15
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier