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Meltwater vs Emplifi Social Marketing Cloud Comparison (2026)

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Good recommendations?

Meltwater logo

Meltwater

Emplifi Social Marketing Cloud logo

Emplifi Social Marketing Cloud

Overview

Cloud-based AI media intelligence platform for PR and marketing teams, offering media monitoring, social listening, and analytics.

An end-to-end Social Marketing Cloud for modern enterprises.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

200

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

96

5

4

3

2

1

38

34

15

2

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
54%
would recommend this app

4.2

38

5

4

3

2

1

17

15

4

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

Pros

“Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool”
Verified reviewer profile picture

Rishikesh M.

Social Analytics

“No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring.”
Verified reviewer profile picture

Dan L.

SVP

“It really helps to cover mentions around the social media related to the brand i am working on and the sentiment anlaysis”
Verified reviewer profile picture

Rishikesh M.

Social Analytics

Pros

“For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration.”
Verified reviewer profile picture

Brunno M.

Content Coordinator

Cons

“It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. ”
AG

Abe G.

VP

“Can be expensive in terms of number of seats and/or tools used.”
Verified reviewer profile picture

Dan L.

SVP

“I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. ”
AG

Abe G.

VP

Cons

“There is an API available, but the support is not provided in choosing how to display the metrics.”
SF

Stephen F.

Senior Digital Communications Spoecialist

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review5 years ago

Key features

  • Total features116
  • @mentions
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Discovery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Hashtag Tracking
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Attribution
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Marketing Automation
  • Media Monitoring
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • One-to-One Messaging
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • ROI Tracking
  • Ratings/Reviews
  • Real Time Comparisons
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Rights Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • UGC Collection
  • User Management
  • Visual Analytics
  • Web Tracking
  • Website Analytics
  • Website Monitoring
  • Widgets
  • Workflow Management
  • Total features85
  • @mentions
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Discovery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Hashtag Tracking
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Attribution
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Marketing Automation
  • Media Monitoring
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • One-to-One Messaging
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • ROI Tracking
  • Ratings/Reviews
  • Real Time Comparisons
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Rights Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • UGC Collection
  • User Management
  • Visual Analytics
  • Web Tracking
  • Website Analytics
  • Website Monitoring
  • Widgets
  • Workflow Management

Integrations

  • Total integrations4
  • Audiense Discover
  • Dropbox
  • Facebook Business Suite
  • Google Analytics 360
  • Instagram
  • Klear
  • Meta for Business
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Teams
  • Tableau
  • Twitter/X
  • Total integrations8
  • Audiense Discover
  • Dropbox
  • Facebook Business Suite
  • Google Analytics 360
  • Instagram
  • Klear
  • Meta for Business
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Teams
  • Tableau
  • Twitter/X