Meltwater vs Emplifi Social Marketing Cloud

Zoho Social

Publer

Hootsuite

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Meltwater's end-to-end influencer marketing platform, allows you to create, support and optimise your social influencer strategy. Find the right influencers using our comprehensive database, packed with insights into their audience demographics and interests.

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

AI/Machine Learning

Alerts/Notifications

Approval Process Control

Article Author Database

Audience Analytics

Audience Engagement

Audience Targeting

Automated Publishing

Automated Scheduling

Behavior Analytics

Benchmarking

Brand Management

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Tracking

Channel Management

Clippings Management

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Content Management

Content Publishing Options

Conversion Tracking

Customer Engagement

Customer Segmentation

Customizable Fields

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Import/Export

Data Visualization

Digital Asset Management

Drag & Drop

Dynamic Content

Email Alerts

Email Distribution

Email Marketing

Engagement Tracking

Filtering

Hashtag Tracking

Impact Measurement

Influencer Discovery

Influencer Relationship Management

Influencer Tracking

Keyword Filtering

Keyword Tracking

KPI Monitoring

Lead Generation

List Management

Marketing Automation

Media Monitoring

@mentions

Mobile Alerts

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Natural Language Processing

Negative Feedback Management

Performance Metrics

Post Scheduling

Predictive Analytics

Press Monitoring

Press Release Builder

Real-Time Analytics

Real Time Comparisons

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Reputation Management

Response Management

Review Monitoring

ROI Tracking

Scheduling

Search/Filter

Sentiment Analysis

Social Listening

Social Marketing

Meltwater

Android

iPad

Web-based

iPhone

Windows

Linux

Starter — from $10,000/year

Pro — from $25,000/year

Enterprise — from $130,000/year

Social Analytics

Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool

It really helps to cover mentions around the social media related to the brand i am working on and the sentiment anlaysis

No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring.

It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes.   Despite several emails, our CSM never replied to the emails or heeded our request to disable our account.  

Assistant Manager

different verticals and sections for campaign, monitoring, and others

Can be expensive in terms of number of seats and/or tools used.

Digital Marketing Manager

Ease of use, good customer support, and good features.

Meltwater is one of the top media databases for PR professionals

I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from.  

Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites.  

However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.

Marketing and Social Media

Meltwater has a fantastic knack for laying down the information gathered in a way that is simple to understand for anyone.

Communications Manager

It took a while to set up our account, but once that's done, it is extremely easy to pull analytics for our Board of Directors.

They finally responded and said we had to participate in an exit interview before they would formally close our account.  

We eventually found the email of a [sensitive content hidden]  for client success and forwarded the response.  

Social Media Manager

Social listening tools are great in principle, but you need a comprehensive understanding of boolean search parameters, and although we were offered support from our account manager, this didn't actually come about

Marketing Project Coordinator 

There are  lot of analytics that can be done but a bit difficult to set up exactly as I wanted the data to present.

Operations Assistant

My team benefits from saving time while searching for media coverage and Meltwater has great reporting analytics to show each client the amazing weekly progress.

Communications Analyst

The social listening component of this management platform is top notch, as it allowed for us to search out mentions of our company (good or bad) on social without having been specifically tagged.

Marketing

A lot of the times our saved searches for PR tracking would bring in irrelevant publication results that we couldn't use as actual results. When it came to using the service as a contact database, a lot of the contact information we'd come across was out of date.

Overall our marketing communications team loves Meltwater.

Meltwater is indispensable for any startup looking to gain insights into the PR side of marketing.

The algorithm for searching each client can be difficult at first but by call your representative, they will go through the best algorithm for your client so, you can find media coverage with ease.

Account Director

However, when you have a team moving at a fast pace that needs a reliable tool, this doesn't quite meet the mark.

Music

Thanks to its interface and content, it is very easy and functional, saving time and work. And one of the plus aspects is that it's free.

VP, Marketing & Communications

Months of back and forth and threats of legal action later and I still have to pay an obscene amount of money to no longer use these services.  

It's disappointing to see a company respond (or

The integration of media database and monitoring was a plus.

Information Technology

The application is not fast enough and there are delays.

The report dashboard isn't as intuitive as I would like.

The insights for social media platforms are useful

I can also add missing articles very easily to added content for each client on the board searches.

I primarily use this software to keep an eye on the brand in the media for social media purposes.

Owner

This software allows me to view important analytics in one place.

Frankly, the cost was a little on the higher-end for organizations that do not have a lot of extra budget for social media management and analytics.

Although it is incomplete, it gives sufficient information.

Meltwater has a clean dashboard/homepage and a pretty good customer service team, but there were more cons than there were pros in my experience with the software.

Director - Analytics & Marketing

Sentiment analysis is not good, but the option to manually override the tag is helpful.

Director of Marketing and Communications

The more options they add to the program the more expensive it becomes - there is a lot that I am unfamiliar with nor have the time or money to explore.

Director

The daily reports are also helpful in seeing media mentions and areas of interest.

lacks any demographics data within the main tool.

Pr intern

I personally haven't had any issues with meltwater

PR & Communication Manager CEE/Europe

The universe around key topics and the geographical span.

It’s easy to set up an automated process for newsfeeds and reporting.

We've been using it in this office for about 2 years now, and I used them previously at another job, as well.

Social Media & Communications Coordinator

Boolean search terms can sometimes be 'off'.

Analytics its catching up with the competition, but still has some way to go.

Director, Marketing & Communications

Super easy to use; mobile and desk top; can set auto-alerts

Information Accessibility

Analytics

Social Media Monitoring

PR Media Database

Client Email Management

Customer Support

Monitoring Team

Social Listening and Search

Boolean Search

Pricing

Large Enterprises

Mid-size Business

Small Business

Cloud-based AI media intelligence platform for PR and marketing teams, offering media monitoring, social listening, and analytics.

An end-to-end Social Marketing Cloud for modern enterprises.

Meltwater vs Emplifi Social Marketing Cloud Comparison (2026)

Meltwater

Emplifi Social Marketing Cloud

Overview

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Pricing

User reviews

Key features

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