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Hootsuite vs Meltwater Comparison (2026)
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Good recommendations?
Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Meltwater's end-to-end influencer marketing platform, allows you to create, support and optimise your social influencer strategy. Find the right influencers using our comprehensive database, packed with insights into their audience demographics and interests.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this app4.0
96
5
4
3
2
1
38
34
15
2
7
- Value for money
- Ease of use
- Features
- Customer support
54%
would recommend this appPros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Pros
“Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool”
Rishikesh M.
Social Analytics
“No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring.”
Dan L.
SVP
“It really helps to cover mentions around the social media related to the brand i am working on and the sentiment anlaysis”
Rishikesh M.
Social Analytics
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
Cons
“It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. ”
AG
Abe G.
VP
“Can be expensive in terms of number of seats and/or tools used.”
Dan L.
SVP
“I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. ”
AG
Abe G.
VP
- Vendor responds to reviews
- Last review6 days ago
- Vendor responds to reviews
- Last review9 months ago
Key features
- Total features144
- @mentions
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Article Author Database
- Assignment Management
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Management
- Brand Tracking
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Clippings Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Content Publishing Options
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Distribution
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Group Management
- Hashtag Tracking
- Image Library
- Impact Measurement
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Lead Generation
- List Management
- Live Chat
- Marketing Automation
- Media Library
- Media Monitoring
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Natural Language Processing
- Negative Feedback Management
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Press Monitoring
- Press Release Builder
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Scheduling
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integration
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Monitoring
- Widgets
- Workflow Management
- Total features116
- @mentions
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Article Author Database
- Assignment Management
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Management
- Brand Tracking
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Clippings Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Content Publishing Options
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Distribution
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Group Management
- Hashtag Tracking
- Image Library
- Impact Measurement
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Lead Generation
- List Management
- Live Chat
- Marketing Automation
- Media Library
- Media Monitoring
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Natural Language Processing
- Negative Feedback Management
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Press Monitoring
- Press Release Builder
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Scheduling
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integration
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Monitoring
- Widgets
- Workflow Management
Integrations
- Total integrations103
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense Discover
- Basecamp
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- ChatGPT
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Gmail
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Translate
- Google Workspace
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- Klear
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- Mintent
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Scoop.it
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
- Total integrations6
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense Discover
- Basecamp
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- ChatGPT
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Gmail
- Google Analytics 360
- Google Calendar
- Google Drive
- Google Translate
- Google Workspace
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- Klear
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- Mintent
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Scoop.it
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
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