Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...
Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast...
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Retail, 51-200 employees
Used daily for 2+ years
Review source: SoftwareAdvice
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It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.
Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.
It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring...
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