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Meltwater vs Brand24 Comparison (2026)

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Meltwater

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Brand24

Overview

Cloud-based AI media intelligence platform for PR and marketing teams, offering media monitoring, social listening, and analytics.

Brand24 is a social media monitoring tool that helps you to track online conversations relevant to your brand, get customer insights, engage communities, identify prospects, improve customer service, and find brand ambassadors.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

199

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

96

5

4

3

2

1

38

34

15

2

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
54%
would recommend this app

4.7

257

5

4

3

2

1

193

53

9

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

Pros

“Since I have been using meltwater for the past two year my favorite feature is the X (Twitter) analytics dashboard that gives us an analysis of mentions with demographic data on age gender and RT QT and many more apart from that the buzz alerts where in if there is a surge in mention it notified us via mail and in tool”
Verified reviewer profile picture

Rishikesh M.

Social Analytics

“No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring.”
Verified reviewer profile picture

Dan L.

SVP

“It really helps to cover mentions around the social media related to the brand i am working on and the sentiment anlaysis”
Verified reviewer profile picture

Rishikesh M.

Social Analytics

Pros

“The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need.”
BK

Bartłomiej K.

marketing manager

“We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors.”
KA

Khasiba A.

Director of Operations

“The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums.”
BK

Bartłomiej K.

marketing manager

Cons

“It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. ”
AG

Abe G.

VP

“Can be expensive in terms of number of seats and/or tools used.”
Verified reviewer profile picture

Dan L.

SVP

“I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. ”
AG

Abe G.

VP

Cons

“Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts).”
CL

Cezary L.

Senior Social Media Specialist

“I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past”
JA

Joanna A.

Marketing Manager

“For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them.”
DM

Deborah M.

Managing Director

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review7 days ago

Key features

  • Total features116
  • @mentions
  • AI Mention Tracking
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Channel Management
  • Chatbot
  • Citation Intelligence
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitive Intelligence
  • Competitor Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Feedback
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Decision Making
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Insights
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Generation
  • List Management
  • Marketing Automation
  • Media Monitoring
  • Misinformation Detection
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Platform AI Coverage
  • Natural Language Processing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • ROI Tracking
  • Real Time Comparisons
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Report Exporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Response Position Analysis
  • Review Monitoring
  • Review Notification
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Tagging
  • Template Management
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Web Tracking
  • Website Analytics
  • Website Monitoring
  • Widgets
  • Workflow Management
  • Total features79
  • @mentions
  • AI Mention Tracking
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Benchmarking
  • Brand Management
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Channel Management
  • Chatbot
  • Citation Intelligence
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitive Intelligence
  • Competitor Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Feedback
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Decision Making
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Engagement Tracking
  • Feedback Management
  • Filtering
  • Generative AI
  • Hashtag Tracking
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Insights
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Generation
  • List Management
  • Marketing Automation
  • Media Monitoring
  • Misinformation Detection
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Platform AI Coverage
  • Natural Language Processing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • ROI Tracking
  • Real Time Comparisons
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Report Exporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Response Position Analysis
  • Review Monitoring
  • Review Notification
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Tagging
  • Template Management
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Web Tracking
  • Website Analytics
  • Website Monitoring
  • Widgets
  • Workflow Management

Integrations

  • Total integrations4
  • Audiense Discover
  • Facebook Business Suite
  • Klear
  • Microsoft Teams
  • Slack
  • Total integrations1
  • Audiense Discover
  • Facebook Business Suite
  • Klear
  • Microsoft Teams
  • Slack

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