App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Objective Platform
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Enterprise and mid-sized brands in Telco, Automotive, Utilit
Table of Contents
Is this product right for your business?
Find out with a
Objective Platform - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Objective Platform overview
What is Objective Platform?
Objective Platform is the Marketing Mix Modelling (MMM) SaaS platform that helps brands maximise the impact of every media investment. By unifying online and offline data, our privacy-compliant econometric models deliver clear, actionable insights on which channels, campaigns, and time periods drive the greatest returns. Marketing teams can confidently optimise budgets, improve ROI, and achieve sales uplifts of up to 20%. Flexible data pipelines and configurable models ensure a perfect fit for each business, even in fast-changing market and regulatory environments. Trusted by leading brands like Unilever, Deutsche Telekom Group, Vattenfall and PostNL, Objective Platform empowers marketers to take control of spend, prove impact, and plan for growth.
Key benefits of using Objective Platform
Maximise budget efficiency – reallocate spend based on data-driven insights to achieve up to 20% higher sales uplift.
Future-proof measurement – stay compliant with cookie deprecation and privacy regulations without losing measurement accuracy.
Custom-fit modelling – configure econometric models and data pipelines to match your specific market, goals, and data sources.
Holistic view of marketing performance – unify online and offline as well as brand and performance data into one actionable source of truth.
Scenario planning made simple – test budget allocation changes before you invest, reducing risk and improving outcomes.
Enterprise-ready – trusted by leading brands such as Unilever, Deutsche Telekom Group, Vattenfall, and PostNL.
Starting price
Alternatives
with better value for money
Objective Platform’s user interface
Objective Platform reviews
Overall rating
4.3
/5
6
Positive reviews
83
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.33/10
5
4
3
2
1
3
2
1
0
0
Objective Platform's key features
Most critical features, based on insights from Objective Platform users:
All Objective Platform features
Features rating:
Objective Platform alternatives
Objective Platform
Starting from
No pricing info
Marketo Engage
Starting from
No pricing info
Lucky Orange
Starting from
39
Per month
Wrike
Starting from
10
Per month
Objective Platform pricing
Value for money rating:
Starting from
No pricing info
User opinions about Objective Platform price and value
Value for money rating:
Objective Platform support options
Typical customers
Platforms supported
Support options
Training options
Objective Platform FAQs
Objective Platform has the following pricing plans:
Pricing model: Subscription
These products have better value for money
Q. Who are the typical users of Objective Platform?
Objective Platform has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Objective Platform support?
Objective Platform supports the following languages:
English
Q. Does Objective Platform offer an API?
No, Objective Platform does not have an API available.
Q. What level of support does Objective Platform offer?
Objective Platform offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support