Name: OneSignal
Rating: 4.69811320754717 (106 reviews)

OneSignal vs Braze

Xtremepush

CleverTap

Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Churn Management

Click Tracking

Communication Management

Contact Database

Contact Management

Conversion Tracking

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Geotargeting

HTML Editor

Interaction Tracking

List Management

Marketing Automation

Mass Texting

Message Personalization

Mobile Alerts

Mobile Optimization

Multi-Channel Communication

Multi-Channel Marketing

Multi-Language

Multivariate Testing

Notification Editor

Notification Scheduling

Personalization

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Scheduled Messaging

Segmentation

SMS Marketing

SMS Messaging

SMS Notifications

Subscriber Management

Tagging

Template Management

Third-Party Integrations

Visual Analytics

Visual Workflow Management

Web Notifications

Workflow Management

WYSIWYG Editor

OneSignal

Web-based

Android

iPhone

iPad

Windows

Linux

Chromebook

Firebase

Pushwoosh

MoEngage

Textdrip

Free

Growth

Professional

Enterprise

Overall, OneSignal has streamlined my communication with my audience significantly, and I've noticed an increase in engagement since I started using it.

Marketing Coordinator

If you don´t know how to code, you may rely a lot on the company's IT team or ask a lot of help to One Signal.

Owner

I slightly dislike that OneSignal free tier allocates less advanced customer engagement features compared to paid plans.

Self Employed

the best thing that i love about one signal is their dashboard and tools, They provide flexibility for implementation of apis and reach users while they are navigating into our apps.

These journeys help optimize every step of our communication funnel by allowing us to target specific segments of our audience with tailored messages at the right time.

They have an amazing onboarding and customer support team, which considerably reduces the learning curve.

analytics

The dashboard is intuitive, providing a clear overview of campaign performance and user analytics, which is crucial for making data-driven decisions.

Senior Software Developer

Excellent; I would recommend that any developer considering using and integrating web, mobile, SMS, or email notifications in their projects look at this platform.

OneSignal's standout feature are journeys, which enable users to create highly personalized and automated communication flows.

Administrative Assistant

I like the ease of setting up employee on One Signal and sending out weather notifications for the emplyees that are in the field so they have alerts through bad weather.

They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services.

DIgital Operations Executive

User and admin management access and testing permission can be a bit unclear

For Latin American markets, using WhatsApp is necessary when communicating with your clients.

Such an easy to setup and deploy platform, very intuitive UI for previews and internal tests across multiple platforms

One thing that annoys me is i would like to have flexibility in their languages, as our platform is multilangual so multi language will be a great thing to use also a more comprehencive API would be quite benificial for us as i may provide greater flexibility.

senior software engineer

I liked OneSignal’s easy-to-use interface and quick setup for push notifications across multiple platforms.

This integration is not easy to use in One Singal, even thought they are working to keep up with the competition.

Associate

It is an easy product to implement and does not require much attention, as OneSignal does all of the work in maintaining its functionality.

Director of Marketing Operations

It was an affordable option for our startup in the early days.

Admin Clerk

They offer a FREE access, and prices are very reasonable and affordable for a business!!

Director

We needed to get browser notifications up and running for an in-house support portal web-app we were developing.

Entrepreneur

The most important features of one Signal that i use is push notifications and user analytics.

Android App Dewveloper

I can easily segment my audience based on various criteria such as location, language, interests, and more, allowing me to send highly relevant and personalized notifications.

Administration

I'm still rather new so at this time my only issue is the fine print.

Using OneSignal, I collect notifications from subscribers and send them notifications related to new posts, offers, and updates.

Fullstack developer

we are using the one signal service - mainly push notification - in our mobile app (iOS and Android) , and without any deny , it was the easiest service to implement , thanks to the well documented SDK

OneSignal offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, making it easy for me to reach my users across different devices and platforms.

Full Stack Developer

Furthermore, I only need to add a couple lines to have the notification service ready on my clients.

The platform supports automated notifications triggered by events such as user actions, time-based triggers, and RSS feeds.

Furthermore, OneSignal offers comprehensive analytics and reporting tools that provide valuable insights into the performance of my notifications.

OneSignal helps me track my daily users and growth.

There is  the only things that i least like about onesignal is that it does not allow to export user data into excel like with android device ID, so if i need to switch the account i may loose my all customer.

I have only needed help from them once, while trying to use push notifications to update a Live Activity in iOS.

Copywriter

The setup was easy and customer support has always been fast and helpful.

OneSignal also provides basic analytics and reporting tools that give me insights into the performance of my notifications.

Lead Software Engineer

We can only delete subscription but we want to delete devices sometimes.

Also the ability to brand the notifications is a great feature.

Also AI notificcation features is wonderfully it will deliver the notification to the end customer whenever they will turn-on the device so that your CTR will improve.

They provide a very easy way to communicate to our users and provide them updates and up sell products.

Developer

I was looking for a web push notification solution and had thought I would implement myself but the more I looked into it the more I realised this was a fairly complicated thing to do.

The analytics feature is also very good which allows me to view the customer journey, notification history, etc.

It helps to engage more users and they are helping us growing our audience.

The platform is appreciated for its ease of use, allowing even those with limited technical expertise to set up and manage campaigns.

The firebase api key change should be made available in dashboard itself

A/B testing is an essential part of optimizing notification campaigns, and I found it inconvenient to manually set up separate notifications for testing purposes.

pricing for sms/email which a bit pricy compared to other platforms.

Android Developer

The Android implementation was also straightforward, only needed a few lines of code.

As a business owner, I was looking for a comprehensive solution to manage notifications and communicate effectively with my users, and OneSignal has delivered beyond my expectations.

Create user segment, add user tags, schedule notification, track number of clicks on notification.

Pricing

Target Audience

Dashboard

User Engagement

Technical Support

Customer Support

Testing Process

User Communication

Implementation

Freelancers

Small Business

Large Enterprises

Mid-size Business

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Gmail

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Mailchimp

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Consumer Retention

We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well.

Senior Software Development Engineer

What i like best about Braze is how customer support of Braze responds to our issues when you we contact them.

OneSignal vs Braze Comparison (2026)

OneSignal

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives