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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

586

5

4

3

2

1

240

222

94

23

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.7

7K

5

4

3

2

1

5,146

1,692

213

15

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features117
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Augmented Analytics
  • Auto-Responders
  • Behavior Tracking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Funnel Analysis
  • Image Library
  • Indexing
  • Intelligent Search
  • Interaction Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Product Data Management
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Page View
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features48
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Augmented Analytics
  • Auto-Responders
  • Behavior Tracking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Funnel Analysis
  • Image Library
  • Indexing
  • Intelligent Search
  • Interaction Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Product Data Management
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Page View
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations154
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1155
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

The best marketing tool for B2B companies

Reviewed 7 years ago
Pros

Pardot has true integration with Salesforce. I love the ability to dynamically see what people in your database are doing in real time. Additionally, Pardot always communicates when new functionality is made available, ensuring you're getting the most out of the system!

Cons

There isn't too much to complain about. Maybe reporting related to your Google Analytics would be a nice feature?

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

Using pardot and salesforce

Reviewed 5 years ago

There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

A flawed but somewhat integrated engagement platform for Salesforce

Reviewed 4 years ago

Easy to setup and basic integration with Salesforce. It is good for it's price point.

Pros

Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus.

Cons

The software is limited vs Hubspot and other competitors. Reporting is not as robust and integration with Salesforce (the confusing 'Pardot Campaign' vs 'Salesforce Campaign' for example) can be frustrating. Do not expect to be able to get the level of website analytics you do in Google Analytics or the tracking ability available in Hubspot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Marketing automation with Pardot

Reviewed 6 years ago

Great experience with Pardot automation. I like that I can schedule emails, view open and click through rates and even assign completion actions, for example adding people to lists if they open an email or click a link so that I know they may be interested in getting a follow up email.

Pros

Email automation, analytics, and customization

Cons

Would love to see more of SMS

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Pardot - A Great Tool for Marketing Guys

Reviewed 6 years ago

Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well. Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products

Pros

Highly Configurable Drag and Drop Designing Analytics and Tracking Connectors Profile and Grading

Cons

Must allow the users to have custom CSS for designing the templates for Emails and Forms

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

One of the Best Marketing Automation Tool

Reviewed 3 years ago

Email Marketing, Lead Nurturing, Landing pages development, Easy integration with CRM, Social Media Channels, Website, etc.

Pros

I like this tool as one of the best marketing automation tools available in the market. You can do everything here.

Cons

Need a free or trial version for new learners. Also, It should provide Analytics of email campaigns in detail.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Pardot logo

Pardot

Not the most easy to adopt tool out of the box

Reviewed 2 years ago

very mixed experience with this platform, a lot of 'not perfect' features and integration with salesforce that makes the tool a little clunky, reporting is really appaling, unless you get the B2B analytics package/upgrade but even then the creation of dashboard and analytics is not something anyone can do

Pros

The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user. The email capabilities, nurture journeys etc are great features to implement

Cons

It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really messy when you look at the data and prospects interactions, scoring (out of box) so on and so forth

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Strong analytics and integration features

Reviewed 3 years ago

I have been able to run customer journey email programs and I've been able to see into our campaign analytics through third party integrators. The advanced and robust analytics really stand out to me and make us realize the return on our investment over the course of our campaign journeys.

Pros

I have gotten the most out of using Pardot becuase it connects directly to our CRM database, provides campaign analytics all the way down the marketing funnel, and there is a strong team behind Pardot that is always making product enhancements.

Cons

Some features are lacking in how you can customize and personalize email campaigns, in particular relating to landing page development, email template design and email deliverability.

Overall Rating
  • Value for money