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Overview
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
1250
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
Free
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Anna H.
Pros
Cons
Colleen P.
Randy M.
Cons
Leonardo I.
Key features
- Total features117
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Augmented Analytics
- Auto-Responders
- Behavior Tracking
- Business Card/Badge Scanning
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Management
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- File Storage
- For Small Businesses
- Forms Creation & Design
- Forms Management
- Full Text Search
- Funnel Analysis
- Image Library
- Indexing
- Intelligent Search
- Interaction Tracking
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Pageview Tracking
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Product Data Management
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Single Page View
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Template Management
- Third Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Widgets
- Workflow Management
- Total features48
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Augmented Analytics
- Auto-Responders
- Behavior Tracking
- Business Card/Badge Scanning
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Management
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- File Storage
- For Small Businesses
- Forms Creation & Design
- Forms Management
- Full Text Search
- Funnel Analysis
- Image Library
- Indexing
- Intelligent Search
- Interaction Tracking
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Pageview Tracking
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Product Data Management
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Single Page View
- Site Search Tracking
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Template Management
- Third Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Widgets
- Workflow Management
Integrations
Alternatives
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User reviews that mention these apps
Hanna G.
Computer Software,
Review source
Share this review:
Pardot has true integration with Salesforce. I love the ability to dynamically see what people in your database are doing in real time. Additionally, Pardot always communicates when new functionality is made available, ensuring you're getting the most out of the system!
There isn't too much to complain about. Maybe reporting related to your Google Analytics would be a nice feature?
Thomas T.
Oil & Energy, 1-10 employees
Used daily for 2+ years
Review source
Share this review:
There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics
Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.
I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.
Anonymous Reviewer
Verified reviewer
201-500 employees
Used daily for 2+ years
Review source
Share this review:
Easy to setup and basic integration with Salesforce. It is good for it's price point.
Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus.
The software is limited vs Hubspot and other competitors. Reporting is not as robust and integration with Salesforce (the confusing 'Pardot Campaign' vs 'Salesforce Campaign' for example) can be frustrating. Do not expect to be able to get the level of website analytics you do in Google Analytics or the tracking ability available in Hubspot.
Anna C.
Nonprofit Organization Management,
Review source
Share this review:
Great experience with Pardot automation. I like that I can schedule emails, view open and click through rates and even assign completion actions, for example adding people to lists if they open an email or click a link so that I know they may be interested in getting a follow up email.
Email automation, analytics, and customization
Would love to see more of SMS
Parag V.
Computer Software, 51-200 employees
Used daily for less than 6 months
Review source
Share this review:
Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well. Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products
Highly Configurable Drag and Drop Designing Analytics and Tracking Connectors Profile and Grading
Must allow the users to have custom CSS for designing the templates for Emails and Forms
Anonymous Reviewer
Verified reviewer
E-Learning, 51-200 employees
Used weekly for less than 6 months
Review source
Share this review:
Email Marketing, Lead Nurturing, Landing pages development, Easy integration with CRM, Social Media Channels, Website, etc.
I like this tool as one of the best marketing automation tools available in the market. You can do everything here.
Need a free or trial version for new learners. Also, It should provide Analytics of email campaigns in detail.
Olivier t.
Marketing and Advertising, self-employed
Used weekly for less than 6 months
Review source
Share this review:
very mixed experience with this platform, a lot of 'not perfect' features and integration with salesforce that makes the tool a little clunky, reporting is really appaling, unless you get the B2B analytics package/upgrade but even then the creation of dashboard and analytics is not something anyone can do
The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user. The email capabilities, nurture journeys etc are great features to implement
It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really messy when you look at the data and prospects interactions, scoring (out of box) so on and so forth
Anonymous Reviewer
Verified reviewer
Information Technology and Services, 1,001-5,000 employees
Used daily for 1-2 years
Review source
Share this review:
I have been able to run customer journey email programs and I've been able to see into our campaign analytics through third party integrators. The advanced and robust analytics really stand out to me and make us realize the return on our investment over the course of our campaign journeys.
I have gotten the most out of using Pardot becuase it connects directly to our CRM database, provides campaign analytics all the way down the marketing funnel, and there is a strong team behind Pardot that is always making product enhancements.
Some features are lacking in how you can customize and personalize email campaigns, in particular relating to landing page development, email template design and email deliverability.
Andrew G.
Verified reviewer
Computer & Network Security, 201-500 employees
Used daily for 2+ years
Review source