Pardot vs Google Analytics Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Hanna Graziano

The best marketing tool for B2B companies

2015-03-30

Pros

Pardot has true integration with Salesforce. I love the ability to dynamically see what people in your database are doing in real time. Additionally, Pardot always communicates when new functionality is made available, ensuring you're getting the most out of the system!

Cons

Maybe reporting related to your Google Analytics would be a nice feature?

Rating breakdown

Ease of use
Features

Likelihood to recommend

10/10

Recommendations to others considering Pardot

Great system to use alongside an existing Salesforce database.

Source: Software Advice
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more
Thomas Tapia

Using pardot and salesforce

2017-05-30

I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more
Anonymous
( company, 201-500 employees)

A flawed but somewhat integrated engagement platform for Salesforce

2018-03-02

Easy to setup and basic integration with Salesforce. It is good for it's price point.

Pros

Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus.

Cons

Do not expect to be able to get the level of website analytics you do in Google Analytics or the tracking ability available in Hubspot.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more
Neil Ingalls

Marketing Automation for price conscious organizations

2017-03-30

Landing pages are easy to build, add Google analytics or any other tracking code and deploy.

Pros

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Software Advice
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more