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Pardot vs Google Analytics Comparison
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Overview
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.1
5
4
3
2
1
223
205
86
22
7
- Value for money
- Ease of use
- Features
- Customer support
4.7
5
4
3
2
1
3,961
1,300
160
11
2
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Key features
- Total features61
- A/B Testing
- API
- Access Control
- Activity Dashboard
- Activity Tracking
- Anti Spam
- Auto-Responders
- Automated Scheduling
- Automatic Notifications
- Behavior Tracking
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Collaboration Tools
- Custom Fields
- Custom Landing Pages
- Customer Database
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Filtering
- Data Import
- Data Visualization
- Delivery Tracking
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Engagement Analytics
- Event Tracking
- Event Triggered Actions
- Filtered Views
- Follow-up Scheduling
- Keyword Tracking
- Landing Page Templates
- Lead Assignment
- Lead Generation
- Lead Management
- Lead Scoring
- Microsoft Outlook Integration
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Performance Reports
- Permission Management
- Personalized Profiles
- Preview Functionality
- Prioritizing
- Prospecting Tools
- ROI Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Receiving
- Reporting & Statistics
- SEO Management
- SMS Integration
- Sales Analytics
- Sales Integration
- Sales Reporting
- Search Functionality
- Third Party Integration
- Trend Analysis
- User Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Analytics
- Web Forms
- Widgets
- Total features22
- A/B Testing
- API
- Access Control
- Activity Dashboard
- Activity Tracking
- Anti Spam
- Auto-Responders
- Automated Scheduling
- Automatic Notifications
- Behavior Tracking
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Collaboration Tools
- Custom Fields
- Custom Landing Pages
- Customer Database
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Filtering
- Data Import
- Data Visualization
- Delivery Tracking
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Engagement Analytics
- Event Tracking
- Event Triggered Actions
- Filtered Views
- Follow-up Scheduling
- Keyword Tracking
- Landing Page Templates
- Lead Assignment
- Lead Generation
- Lead Management
- Lead Scoring
- Microsoft Outlook Integration
- Mobile Alerts
- Mobile Integration
- Multi-Campaign
- Performance Reports
- Permission Management
- Personalized Profiles
- Preview Functionality
- Prioritizing
- Prospecting Tools
- ROI Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Receiving
- Reporting & Statistics
- SEO Management
- SMS Integration
- Sales Analytics
- Sales Integration
- Sales Reporting
- Search Functionality
- Third Party Integration
- Trend Analysis
- User Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Analytics
- Web Forms
- Widgets
Integrations
- Total integrations122
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations871
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
Explore similar apps
User reviews that mention these apps
Hanna Graziano
Computer Software
Review source
Share this review:
Pardot has true integration with Salesforce. I love the ability to dynamically see what people in your database are doing in real time. Additionally, Pardot always communicates when new functionality is made available, ensuring you're getting the most out of the system!
There isn't too much to complain about. Maybe reporting related to your Google Analytics would be a nice feature?
Thomas Tapia
Oil & Energy, 1-10 employees
Used daily for 4+ years
Review source
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There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics
Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.
I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.
Anonymous Reviewer
201-500 employees
Used daily for 4+ years
Review source
Share this review:
Easy to setup and basic integration with Salesforce. It is good for it's price point.
Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus.
The software is limited vs Hubspot and other competitors. Reporting is not as robust and integration with Salesforce (the confusing 'Pardot Campaign' vs 'Salesforce Campaign' for example) can be frustrating. Do not expect to be able to get the level of website analytics you do in Google Analytics or the tracking ability available in Hubspot.
Neil Ingalls
Computer Software, 51-200 employees
Used daily for 4+ years
Review source
Share this review:
Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal...
Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.
Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.
Pardot vs. Google Analytics
See how Pardot and Google Analytics stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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