RavenTrack - 2026 Pricing, Features, Reviews & Alternatives

RavenTrack is an affiliate tracking software platform tailored to the gaming and iGaming industry. It enables operators and affiliates in the online gaming sector to monitor performance marketing initiatives with specialised tracking technology developed by industry professionals. It supports sports betting, casino, bingo, lottery, and virtual gaming verticals across multiple international markets. The platform currently serves more than one hundred and fifty brands and manages relationships with more than forty thousand affiliates.

The tracking system accommodates both standard links and dynamic parameters to support parallel tracking configurations for advertising platforms. The reporting infrastructure offers real time data visualisation alongside analytical reports covering player level tracking, affiliate performance metrics, and resource utilisation analysis. Reporting displays can be configured to adjust data transparency levels for different stakeholder roles. The compliance management system includes encrypted document upload, time stamping capabilities, and an approval workflow that tracks acceptance of terms and conditions at both program and brand levels through automated pop up notifications. The marketplace feature enables operators to recommend promotional materials and to edit creative assets without requiring affiliates to modify existing tracking links.

Migration functionality provides complete data remapping capabilities that preserve affiliate and player information from legacy platforms and maintain existing affiliate identification numbers during platform transitions. API access enables affiliates to retrieve performance data programmatically without logging into the system and to integrate with external reporting and business intelligence tools. The software supports third party integrations with marketing technology providers and includes documentation for pixel tracking and affiliate postback configuration. Collaboration with partners facilitates technical implementation and alignment with advertising platform requirements.

Technical support and account management services are delivered by UK based teams and include unlimited training and assistance. The development team offers custom feature development to address specific client requirements and unique tracking scenarios. The platform is designed to handle high data volumes and complex reporting requirements for large scale affiliate programs operating across diverse geographic markets and product verticals.