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Salesforce Marketing Cloud Logo

Customer relationship management solution

Last updated: March 2026

Salesforce Marketing Cloud Alternatives & Competitors (2026)

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Devices supported


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Integrated with


Industry


Company size


HubSpot CRM logo

CRM and lead management solution

learn more
logo
HubSpot CRM
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
20
per user/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Activity Tracking

4.6/5

Alerts/Notifications

4.5/5

Activity Dashboard

4.4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

learn more
logo
Salesforce Sales Cloud
logo
Salesforce Marketing Cloud

0.3

4.1

Value for money

3.8
25
per user/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

AI/Machine Learning

4.9/5

Activity Tracking

4.6/5

Activity Dashboard

4.5/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Zoho CRM logo

Customer relationship management solution

learn more
logo
Zoho CRM
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
14
per user/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Activity Dashboard

4.6/5

Access Controls/Permissions

4.5/5

Alerts/Notifications

4.4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Dynamics 365 logo

ERP and CRM applications from Microsoft

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logo
Dynamics 365
logo
Salesforce Marketing Cloud

0.3

4.1

Value for money

3.8
50
per user/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Asset Lifecycle Management

4.5/5

Billing & Invoicing

4.5/5

Accounts Receivable

4.4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Bigin by Zoho CRM logo

Pipeline-centric CRM system for small businesses

learn more
logo
Bigin by Zoho CRM
logo
Salesforce Marketing Cloud

0.9

4.7

Value for money

3.8
7
per user/per year

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

API

4.8/5

Activity Dashboard

4.5/5

Access Controls/Permissions

4.4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

EngageBay CRM logo

Integrated sales & marketing software for growing teams

learn more
logo
EngageBay CRM
logo
Salesforce Marketing Cloud

0.9

4.7

Value for money

3.8
14.99
per user/per month

Starting price

25
per user/per month

0.3

4.6

Functionality

4.3

A/B Testing

5/5

Activity Tracking

5/5

Alerts/Notifications

4.8/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Kylas Sales CRM logo

#TheBetterCRM

learn more
logo
Kylas Sales CRM
logo
Salesforce Marketing Cloud

1.0

4.8

Value for money

3.8
250
flat rate/per month

Starting price

25
per user/per month

0.4

4.7

Functionality

4.3

Access Controls/Permissions

5/5

Calendar Management

5/5

Alerts/Notifications

4.9/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Brevo logo

Automation, marketing & transactional email, and SMS service

learn more
logo
Brevo
logo
Salesforce Marketing Cloud

0.7

4.5

Value for money

3.8
9
usage based/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Autoresponders

4.8/5

Activity Dashboard

4.8/5

Alerts/Notifications

4.7/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

ActiveCampaign logo

AI-first marketing platform

learn more
logo
ActiveCampaign
logo
Salesforce Marketing Cloud

0.5

4.3

Value for money

3.8
15
flat rate/per month

Starting price

25
per user/per month

0.2

4.5

Functionality

4.3

Activity Dashboard

4.6/5

A/B Testing

4.4/5

API

4.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Pipedrive logo

Cloud-based CRM solution for salespeople

learn more
logo
Pipedrive
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
19
per user/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Activity Tracking

4.8/5

Access Controls/Permissions

4.3/5

Alerts/Notifications

4.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Mailchimp logo

Email and SMS marketing automation platform

learn more
logo
Mailchimp
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
13
flat rate/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Alerts/Notifications

4.6/5

Activity Tracking

4.5/5

Activity Dashboard

4.4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

eWay-CRM logo

Customer relationship management solution

learn more
logo
eWay-CRM
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
20
per user/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Activity Tracking

4.7/5

Access Controls/Permissions

4.2/5

API

3.8/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Nutshell logo

Sales, marketing and engagement platform

learn more
logo
Nutshell
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
13
per user/per month

Starting price

25
per user/per month

0.2

4.1

Functionality

4.3

Activity Dashboard

5/5

Alerts/Notifications

5/5

Calendar Management

5/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Odoo  logo

All-in-one open-source business software

learn more
logo
Odoo
logo
Salesforce Marketing Cloud

0.3

4.1

Value for money

3.8
31.1
per user/per month

Starting price

25
per user/per month

0.1

4.2

Functionality

4.3

Activity Tracking

4.8/5

Accounting Integration

4.4/5

Activity Dashboard

4.3/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Bitrix24 logo

All in one business management workspace

learn more
logo
Bitrix24
logo
Salesforce Marketing Cloud

0.4

4.2

Value for money

3.8
61
flat rate/per month

Starting price

25
per user/per month
4.3

Functionality

4.3

Activity Tracking

4.4/5

Access Controls/Permissions

4.2/5

Accounting

4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

OpenCRM logo

A true alternative to Salesforce at a fraction of the price!

learn more
logo
OpenCRM
logo
Salesforce Marketing Cloud

0.8

4.6

Value for money

3.8
39
per user/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Campaign Management

5/5

Alerts/Notifications

4.8/5

Activity Dashboard

4.6/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Claritysoft CRM logo

User-friendly customer relationship management software

learn more
logo
Claritysoft CRM
logo
Salesforce Marketing Cloud

0.8

4.6

Value for money

3.8
49
per user/per month

Starting price

25
per user/per month

0.1

4.2

Functionality

4.3

Activity Dashboard

5/5

Calendar Management

5/5

Alerts/Notifications

4.7/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
logo
Constant Contact
logo
Salesforce Marketing Cloud

0.3

4.1

Value for money

3.8
12
usage based/per month

Starting price

25
per user/per month

0.1

4.2

Functionality

4.3

Attendance Management

5/5

Alerts/Notifications

4.7/5

Automated Publishing

4.7/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Freshsales logo

Sales management solution

learn more
logo
Freshsales
logo
Salesforce Marketing Cloud

0.6

4.4

Value for money

3.8
11
per user/per month

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

API

4.5/5

A/B Testing

4/5

Activity Dashboard

4/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5

Vanillasoft logo

Lead optimization platform for fast-response sales teams.

learn more
logo
Vanillasoft
logo
Salesforce Marketing Cloud

0.7

4.5

Value for money

3.8
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
per user/per month

0.1

4.4

Functionality

4.3

Activity Dashboard

5/5

Call Recording

5/5

API

4.9/5

Top Features

A/B Testing

5/5

Access Controls/Permissions

4.5/5

Activity Tracking

4.5/5