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Salesforce Marketing Cloud vs HubSpot Marketing Hub Comparison (2026)

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Salesforce Marketing Cloud

HubSpot Marketing Hub

Overview

Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns

Keep leads engaged with relevant, timely follow-up. HubSpot Marketing Hub builds nurture from your CRM data, shows which campaigns drive pipeline, and helps your team grow without adding more tools.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

1.1K

497

437

162

Value for money

Ease of use

Features

Customer support

61%

would recommend this app

4.5

6.2K

3.7K

361

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”

Christina K.

Manager

“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”

Sumit D.

Digital Marketing Manager

“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”

Simon M.

CRM Specialist

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”

BRIJ K.

IT Exedutive

“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”

Timothy E.

Client Advisor

“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”

Timothy E.

Client Advisor

Cons

“We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow.”

Clara C.

Marketing Operations Manager

“Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years.”

Sarah F.

Marketing Technologist

“However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.”

Clara C.

Marketing Operations Manager

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”

Valérie L.

Senior Director, Brand and Marketing

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”

Daniel G.

Administrator

“Reporting can also be a bit limiting if you want deeper custom analysis, and there are times when setting up more advanced workflows or attribution requires more trial and error than expected.”