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smartocto
The most advanced editorial analytics system in Europe.
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smartocto - 2026 Pricing, Features, Reviews & Alternatives
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smartocto overview
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators to track and analyse the performance of the content they publish online. Our main goal is to make data actionable, attractive and easy to understand, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at.
Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why we offer both real-time insights and historical reporting tools. In addition, our system includes every feature a content analytics tool needs. From dashboards to A/B-testing functionality, cross-channel story performance tracking, extensive reporting options, optimisation alerts and even predictive analytics. By calculating the best scenario for every story through advanced self-learning algorithms, we help storytellers get from data to action with smart notifications that fire upon certain events.
Smartocto was developed by people who worked in the media industry themselves, from a love for the industry and a desire to help media companies be the best they can be. Whether it's changing audiences, business and revenue models or content strategies, this tool was designed to support all aspects of online publishing actively.
With offices in Nijmegen, The Netherlands and Novi Sad, Serbia, serving news organisations all over the world, we're an international organisation with a heart for journalism.
Key benefits of using smartocto
- We serve you just the information you need, when you need it, along with tips to boost story performance. These unique notifications are custom, based on your content strategy and business model.
- We calculate the value of your content - now and in the future - and send you a prescriptive scenario for every story. This data-informed solution is proven to support your business model: based on what happened in the past, we help your online storytelling efforts become profitable in the future.
- The Tentacles A/B testing and orchestration feature allows you to optimise your home and index pages. You can run A/B tests for both story headers and teasers, to increase audience loyalty and raise your click through rate. Orchestration of articles on your website has never been so easy with these tips on adjustments.
- Get your newsroom data-informed with our Big Screen. The overviews are simple to read and designed to present all the essential data to get you going. All in real time of course. The Big Screen is part of the Realtime license, but now also available as Waves: a customisable, standalone feature. The best way to bring data into your content creation workflow!
- Our reports help you understand what works and what doesn't, what appeals to your audience or not. With these insights you can build on previous successes, increasing your engagement and revenue.
- A data overview alone is not enough to get into action and make the right decisions. It only helps if it shows you the right statistics, that you can act on. In other words, if it's actionable.
What if we could organise your data differently? Going beyond dashboards, just plug right into the data source, process the analytics and calculate actionable tips based on that data, your own behavioural patterns, business goals and audience behaviour? What if we could send you pure content intelligence, so you can decide how to bring it to your team?
We can, and we call it Smartify. You can use it to unify all your data, across platforms, systems, channels and content, enrich it and turn it into daily digests and notifications that boost your performance.
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smartocto integrations (4)
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smartocto has the following pricing plans:
Pricing model: Subscription
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Q. Who are the typical users of smartocto?
smartocto has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does smartocto support?
smartocto supports the following languages:
Dutch, French, German, Serbian (Cyrillic), Serbian (Latin), Spanish, English
Q. Does smartocto offer an API?
Yes, smartocto has an API available for use.
Q. What other apps does smartocto integrate with?
smartocto integrates with the following applications:
CData Drivers, PostgreSQL, Elastic Stack, PHPRunner
Q. What level of support does smartocto offer?
smartocto offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat